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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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March 2007
Southwest, U.S. Army join as sponsors for 'Roots' anniversary on TV One 3-30-07

Mobile Marketing Association announces initiative to grow urban content market 3-30-07

Black viewers still ‘Love New York;’ BET is still week’s network winner 3-29-07

Safeway names Russell M. Jackson senior vice president, human resources 3-29-07

CBS shows the biggest gains with black viewers in the season’s biggest week 3-28-07
Carolyn Adams, Illinois Lottery director who achieved record growth, dies at 44 3-28-07

Don Richards joins JobPlex as executive vice president and diversity leader 3 27-07
Crossover Creative Group gives another angle to recruitment for police department  3-27-07

Radio One launches Grammy winner Yolanda Adams in morning syndication 3-26-07

TJ Gipson appointed director of urban division for Indianapolis MZD agency 3-26-07

Radio One issues preliminary report on loss in fourth quarter of 2006 3-23-07

Steve Stoute in talks with IPG on sale of majority stake in his agency, Translation 3-22-07

VH1 stays on top; BET is week’s winning network with nine shows in top 25 3-22-07

Muse targets urban consumers with viral campaign for Honda Civic 3-21-07

'American Idol' keeps Fox on top; ‘Grey’s Anatomy’ has best showing of season 3-19-07

Black magazines' ad pages rose for February; retail, automotive spending up 3-19-07

'The Washington Informer' named Daimler Chrysler/NNPA Foundation award winner 3-19-07

‘I Love New York’ puts VH1 on top, but ‘College Hill’ makes BET winning network 3-15-07

TV One signs on as media partner for Martin Luther King Memorial Project 3-15-07

Thanks to ‘American Idol’ Fox beats CBS again in the battle for black viewers  3-14-07
Roland Martin signs agreement with CNN to work in multiple roles 3-14-07

Survey: Black doctors say consumer ads improve doctor-patient relationships 3-13-07

EEOC sues Walgreens for discrimination in assigning black store managers 3-12-07

Terrie Williams, PR exec and author, named spokesperson for Blue World Travel 3-12-07

Cable shows suffer erosion of black households to broadcast TV offerings 3-9-07

TV One to broadcast ‘Roots’ to mark 30th anniversary of epic mini-series 3-9-07

Ogilvy names Donna Pedro to new Chief Diversity Officer position 3-8-07

Starcom MediaVest launches SMG Multicultural to be led by Monica Gadsby 3-8-07

‘American Idol’ gives Fox shows coattails and a sweep of the top of the charts 3-7-07

Lou Ransom assumes the helm as Chicago Defender executive editor 3-6-07

BET's hit reality show College Hill debuts its fourth season tonight 3-6-07

NAACP president Bruce Gordon resigns from post after 19 months 3-5-07

After the NBA All-Star weekend, black cable audiences get back to reality 3-2-07

4As diversity panel says more execs of color needed at top of media firms 3-2-07

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 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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