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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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March 2006
SpikeDDB's Anheuser-Busch spots give black spin to 'Here's to Beer' theme 3-31-06

Research shows tremendous growth in blacks' access to and use of the Internet 3-31-06

Final games of regular season puts NBA back on top of cable favorites 3-31-06

New York's Human Rights Commissioner reprimands ad industry on hiring 3-30-06

'Idol' ushers the way for 'Unan1mous,' Tiger Woods drives '60 Minutes' 3-30-06

Susan McHenry returns to Black Issues Book Review as editorial director 3-28-06

Chicago Niketown employees allege racial discrimination in lawsuit 3-28-06

Pfizer health information campaign encourages blacks to 'Be Powerful' 3-27-06

TMN/NiaOnline Consumer Survey shows blacks more optimistic than whites 3-27-06

HBO signs development and rights deal with Simmons Lathan Media Group 3-24-06

Equals Three Communications gets American Assoc. for Geriatric Psychiatry 3-24-06

'Harry Potter' works its magic on black cable viewers to take week's top spot 3-23-06

BET's Lil' Kim reality series becomes channel's most-watched debut  3-23-06

'Idol' tops 3 million, 'Grey’s Anatomy' cracks top five for first time 3-22-06

National Black Programming Consortium updates add new Web site features  3-22-06

AOL Black Voices appoints names Alvin Bowles as publisher  3-16-06

Trademark officials reject actor Damon Wayan's bid to register racial slur 3-20-06

Harley-Davidson fights changing market with appeals to blacks, Hispanics 3-16-06

Ford backs premiere of Steve Harvey’s latest standup comedy film 3-16-06
Fox’s scores four winners among the week’s top ten shows 3-15-06

'Doin' It,' a weekly black business show, launches on XM Satellite Radio 3-15-06

AOL Black Voices picks up Katrina documentary for online distribution 3-14-06

March Madness brings on a basketball jones with black viewers  3-14-06

The premiere of 'Black. White.' pulls in record ratings for FX Network 3-13-06

Curry Racing set to become the first black-owned NASCAR race team in history 3-13-06

TV One to provide programming for Wal-Mart's in-store TV network 3-10-06

Radio One plans to acquire Indiana station WIFE-FM and move it to Cincinnati 3-10-06

Target Market News buys Black Issues Book Review from Cox, Matthews & Assoc. 3-9-06

Gordon Parks, master photographer, artist of many genres, dies at 93 3-7-06

'America Idol,' Oscars give a big boost to ratings for the week 3-8-06

New York City to subpoena ad agency execs in diversity probe 3-6-06
Theories abound on why 'Crash' beat 'Brokeback Mountain' for best picture 3-7-06

"Madea's" Tyler Perry looks for success in TV syndication by breaking the mold 3-3-06

New magazine targeting black Atlantans hires Creaxion agency for launch effort 3-3-06

BET’s 'Gospel Celebration' takes number one spot for black cable viewing 3-2-06

BET Jazz channel drops the 'azz,' adds DIRECTV carriage and new shows 3-2-06

'America Idol' takes gold, silver and bronze over the Winter Olympics 3-1-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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