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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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June 2006
Yusef Jackson makes his first media buy with investment in Radar magazine 6-30-06

TV One wins three gold awards in its first foray into the Promax Awards competition 6-30-06

'Girl Like Me,' Lifetime’s biggest original movie, gets nearly two million homes 6-29-06

Urban radio owner, Service Broadcasting, signs up for Arbitron's people meter 6-29-06

NBA championship is a winner, but likely means end of ABC dominance of top ten 6-28-06

Essence to launch Essence Cares! youth initiative at 12th annual music festival 6-28-06

Prudential Financial airs new TV spots targeting black and Hispanic consumers 6-27-06

TurnerPatterson introduces two new licensing clients to its roster 6-27-06

Survey: Blacks show big boost in plans to consider big-ticket spending 6-26-06

Civil rights groups come together on common agenda – taking action 6-26-06

Ariel/Schwab survey shows blacks, whites have different retirement strategies 6-23-06

Wal-Mart's general market, multicultural account reviews stay on parallel path 6-23-06

TNT’s 'The Closer' gains popularity, younger viewers take control of remote 6-22-06

Interep’s Power of Urban Radio symposium draws marketers’ support 6-20-06

'Basketball Jones' overtakes primetime television during NBA finals 6-21-06

Burrell retained for campaign to encourage joint replacement treatment 6-21-06

'Chicago Defender' first black newspaper to offer video podcasts 6-20-06

NAMIC announces call for entries deadline for multicultural marketing awards 6-20-06

Advertising: An industry still so white; but few will discuss it 6-19-06
Jay-Z encourages boycott by hip-hop community of Cristal champagne 6-19-06

Johnson Publishing Co. inks licensing deal for Ebony Home products line 6-16-06

SM, a national magazine for single mothers, being launched in the fall 6-16-06

WWE replaces NBA in top cable viewing as final games go to ABC 6-15-06

Vibe magazine announces plans to spin off V-Style as separate title in fall  6-15-06

For ABC, NBA translates into 'Nielsen busting audiences' with black homes 6-14-06

NAACP concerned that TV industry diversity goals remain unfulfilled 6-14-06

Black Enterprise symposium looks at discrimination by advertising agencies 6-13-06

Advertising agency chiefs subpoenaed for NYC diversity hearings 6-13-06

Advertisers to benefit from multi-platform marketing campaign for BET Awards 6-12-06

Chevy ad campaign pays tribute to artists for Black Music Month 6-9-06

Hugh Patterson, Jr., pioneer black Arkansas newspaper publisher, dies 6-9-06

NBA Conference Finals continue playoffs' dominance over black cable viewing 6-8-06

ABC dunks on top ten, but CBS was overall winner with black viewers 6-7-06

Liquid, a lifestyle magazine targeted to black men, set for fall launch 6-7-06

Allstate reaches settlement in lawsuit brought by black, Hispanic plaintiffs 6-5-06

Edelman PR expands multicultural practice with new leadership, clients 6-5-06

Charles L. Wimbley, founder of Wimbley Group ad agency, dies at the age of 60 6-2-06

Oprah’s 'Legends Ball' trumps 'American Idol' finale with black viewers 6-1-06

Tyson Foods partners with TV One’s G. Garvin on BBQ promotion 6-1-06
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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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