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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

June 2007
Three African American firms are honored by PRSA in 2007 Silver Anvil Awards 6-29-07

'African American Lives 2' to be produced for February 2008 airing on PBS 6-29-07

Winners of MAAX Awards to be honored July 2nd during Research & Ad Summit 6-29-07

Historic presidential candidates forum airs this evening with journalists of color 6-28-07

TBS’ ‘Payne’ heads cable's top 25 again; ‘Raven’ makes Disney winning network 6-28-07

NBC’s ‘Deal or No Deal’ takes top position; CBS again is leading network 6-27-07

W. Leonard Evans Jr., founder of Tuesday magazine, dies at 92 6-27-07

Interep announces 9th 'Power of Urban Radio' event for September in New York 6-26-07

Summit to unveil ten exclusive new research studies on black consumers 6-25-07

Vibes Media hires Shawn Marshall as vice president multicultural marketing 6-25-07

Why multicultural car ads don't drive home message to ethnic audiences 6-22-07

Ben Chavis leaves Hip Hop Summit Action Network to head H3 Enterprises 6-22-07

‘House of Payne’ again delivers top spot for TBS; Disney is winning network 6-21-07


UniWorld Group wins Radio Mercury Award for urban Burger King spot  6-21-07

Panel of marketers offers reasons why some black media get fewer ads 6-20-07

NBA Finals are no repeat hit for ABC in primetime; CBS is big network winner 6-20-07

Bahamas tourism earmarks $26.6 million for marketing with U.S. blacks as target 6-19-07

 
Diversity City Media creates a new identity and plans to launch more online brands  6-19-07

Global Advertising 1st unveils HUD's multicultural homeownership ad campaign 6-18-07

CodeBlack Entertainment announces licensing agreement with TurnerPatterson 6-18-07

Radio One announces the sale of KTTB-FM in Minneapolis, MN for $28 million 6-15-07

Results Inc. picked by TBS for marketing support of top-rated 'House of Payne' 6-15-07

Wal-Mart hands multicultural-media account to Starcom's 42 Degrees 6-13-07

Ad agencies band together to strengthen industry clout and leverage their power 6-13-07

American Airlines teams up with Steve Harvey for targeted marketing campaign 6-12-07

Lawsuit seeking $1 billion claims tobacco companies targeted black smokers 6-12-07
 
Black, Latino and Asian groups feel TV's multicultural momentum has been lost 6-11-07


Burrell launches fatherhood initiative with a multimedia campaign 6-11-07

Kenard Gibbs named group publisher of Ebony and Jet, also heads licensing division 6-8-07

BET Networks begins global brand expansion into Europe, Africa and Asia 6-8-07

GlaxoSmithKline's niche marketing strategy for diabetes drug under stress 6-6-07

PBS to air presidential forum with Tavis Smiley and journalists of color 6-6-07

William 'Bill' Cherry, legendary entertainment executive, dead at 71 6-5-07

BET Interactive and Think Partnership join forces for new online dating service 6-5-07

Dr. Bernie Miller elected chairman of Census African-American Advisory Committee 6-4-07

NBA Playoffs draw men back to cable to give TNT top spots and network win  6-4-07



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___________________________________________________________________________________________

 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

Click here to order The
Buying Power of Black
America report


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