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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

July 2006
Pushed by clients, law firms step up diversity efforts 7-31-06

Study finds that African-Americans are more bullish than affluent investors 7-31-06

Target, other retailers with low reciprocity scores now on NAACP's hit list 7-24-06

Warner, Film Life partner on DVD line under American Black Film Festival label 7-29-06

Burrell's Ferguson: Marketers should focus on African-Americans online 7-27-06

WWE Entertainment wrestles No. 1 spot on cable chart away from BET 7-27-06

Black viewers step away from 'Think You Can Dance' to old favorites 7-26-06

XM Satellite names Nate Davis president and chief operating officer 7-25-06

Vin Diesel, BET Networks to produce new animated series 'Hannibal the Conqueror' 7-24-06 
BET tops cable chart again, thanks to 'Beauty & the Beast' reality combo 7-21-06

Study looks at habits of African-American students as consumers 7-21-06

'Without A Trace' takes top spot, All-Star game puts baseball on the chart 7-20-06

E. Morris Communications sweeps 27th annual Telly Awards with seven honors 7-20-06

Chicago area publisher Dorothy Leavell elected chair of NNPA Foundation 7-18-06

Wisconsin visitors’ bureaus team up to attract more minority tourists 7-18-06

Macy’s North taps Burrell Engagement Marketing for corporate relations effort 7-17-06

Arbitron/Scarborough Study: Black consumers’ economic growth continues 7-17-06

Bob Johnson, Weinsteins form film studio to target black audiences 7-14-06

BET Awards' afterglow gives it number one cable favorite spot for second week 7-13-06

'So You Think You Can Dance' gains audience during holiday week 7-12-06

Study: Satellite companies better at selling to blacks, Hispanics than cable firms 7-11-06

Beauty products study from Essence  provides new data on black women 7-11-06

Wicks Group, a private equity firm, closes on acquisition of Vibe magazine 7-11-06

Following exit of Radio One’s COO, Barry Mayo to serve as consultant 7-10-06

African TV Network adds Comcast outlets in Baltimore and Washington 7-10-06

Johnson Publishing Co. names Bryan Monroe Ebony/Jet VP, editorial director 7-7-06

Summer viewing habits returns old favorites to black households' top ten 7-7-06

IMAGES USA hires Barbara C. Williams to be agency's account supervisor 7-7-06

UniWorld Group puts an urban focus on Ford’s Fusion and F-150 campaigns 7-5-06

First recipients of the MAAX Awards to be honored in Chicago tomorrow 7-5-06

Vibe magazine is sold to Black Book owner, Len Burnett to remain publisher 7-3-06

BET Awards drew largest black audience ever for a cable telecast 7-3-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued


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