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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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January 2007

Robert Ingram joins Vibe magazine as associate publisher 1-30-07

Ebony’s newly hired execs push for a new edge to retain, attract readers 1-30-07
VH1’s spin-off reality series, ‘I Love New York,’ is top show in black households 1-29-07

Glenn Reedus replaces Roland Martin as Chicago Defender executive editor 1-29-07

GlobalHue campaign credited for record breaking tourism in Bermuda 1-29-07

CBS dominates the top 25 primetime thanks to football’s AFC Championship 1-25-07

Slogan change at 'Chicago Defender' marks start of post-Roland Martin era 1-22-07

GlobalHue’s Coleman calls new Wal-Mart account a ‘strategic fit’ for agency 1-22-07

Jerri DeVard, high-profile SVP for Verizon Communications, resigns post 1-17-07

New Verizon campaign emphasizes Black History is not confined to one month 1-17-07

Wal-Mart selects GlobalHue to provide creative on African-American ad campaigns 1-16-07

As NYC releases minority hiring goals, agencies scramble on recruitment drives 1-16-07

Radio One makes entry into print media with purchase of Giant magazine 1-9-07

Sen. Schumer: We’re waiting for ad industry to truly embrace diversity 1-8-07

Toyota spot from Burrell uses an entrepreneurial theme for Avalon launch 1-8-07

Tavis Smiley hopes to reprise success of bestseller “The Covenant” in 2007 1-8-07

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 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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