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data on African American consumers
Black Buying Power:
$656 Billion (2003)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 145.2 bil.
- Food 56.5 bil.
- Cars/Trucks 32.6 bil.
- Clothing 23.0 bil.
- Health Care 18.0 bil.
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Annual Edition Available
consumers increase spending on lifestyle “necessities”
3, 2007) Thanks to economic gains in the past two years, black
households across the U.S., especially middle-class families, are
increasing their purchases of lifestyle and leisure items. Products such
as cell phone service, travel, restaurant meals and entertainment and
leisure increased significantly in 2005.
With home ownership growing and unemployment down, African-American
consumers are increasing expenditures on goods and services that are
lifestyle-oriented. According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that...
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