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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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February 2007

Cheryl Pearson-McNeil named Senior Vice President, Communications ACNielsen 2-28-07

Charisse Browner named Vice President of Lagrant Communications 2-28-07

TV shows with current, future stars top the list of favorites for the week 2-27-07
Procter & Gamble’s advertising targeting African-Americans has paid off 2-25-07

'American Idol' still holds sway with black viewers, CBS remains top network 2-22-07

Court approves settlement between Allstate and minority customers 2-20-07

Disney looks for wider audiences with new African American campaign 2-19-07

Atlanta-based IMAGES USA selected as Amtrak’s multicultural ad agency 2-22-07

American Urban Radio Networks honors the 2007 Urban Knight Award winners 2-22-07

Burrell study sheds light on consumers’ attitudes toward Black History Month 2-22-07

Verizon Wireless and BET launch new V CAST channel through cell phones 2-22-07

Tavis Smiley partners with AEG to stage major African-American events 2-12-07

Advertising industry working fast to boost minority hiring, increase internships 2-12-07

E. Morris Communications ad for Tyson cited by IAG for effectiveness 2-9-07

Ford showcases latest creation from Funkmaster Flex at Chicago Auto Show 2-90-07

Big demand, short supply for black TV audience boosts CW, BET, TV One 2-5-07

Bob Johnson’s Urban Trust Bank to open branches in selected Wal-Mart stores 2-5-07

Former AURN president creates The Jay Williams Group consultancy 2-5-07
CBS’s popularity with black households continues its streak of chart dominance  2-2-07

Scott Mills named president of BET’s newly created Digital Media Group 2-2-07

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 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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