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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

February 2006
Vigilante, Ad Council campaign targets health and lifestyles of black women 2-28-06

'Black Family Today' magazine is launched through physicians' offices 2-28-06

AARP NY president seeks to change paradigm on black seniors 2-28-06

Turner slam dunks a triple crown victory with NBA All-Star weekend 2-27-06

BET Jazz to offer Caribbean and Neo-soul music, black independent films 2-27-06

Radio One reports fourth quarter growth of 15% to $91.2 million 2-24-06

Media buyers question News Corp. My Network TV plan 2-24-06

'America Idol' snowballs over the competition from the Winter Olympics 2-22-06

Arnette French, Black Pages publisher and association founder, dies at 54 2-22-06

'Jet' magazine starts ’06 with huge jump in ad revenues and pages 2-22-06

Protest planned at NAACP Image Awards over ‘Boondocks’ nomination 2-21-06

Sports Authority pulls 'The Green' golf magazine citing 'offensive' cover 2-21-06

Shani Davis makes history, ruffles feathers with Winter Olympics victory 2-21-06

Axis Agency names Kevin Hooks senior vp for African-American marketing 2-20-06


DollsLikeMe.com launched as online superstore for ethnic toys 2-20-06

GM elevates Mike Jackson to Vice President of marketing and advertising 2-17-06

Cheryl Procter-Rogers takes the helm as President and CEO of PRSA 2-17-06

Carol H. Williams appoints Ella Britton Vice President, Group Account Director 2-16-06

Raven-Symoné, Steven Seagal and Shaq top the week’s cable shows 2-26-06

'Idol,' Grammys put talent competitions at top of viewing by black households 2-15-06

GAO: Bush administration put $1.6 billion into ad agencies and PR firms  2-15-06

Census Bureau starts hunt for ad agencies for 2010 campaign 2-14-06

NASCAR announces events to mark Black History Month 2-14-06

Sprint brings Black History Month to cellular technology with 'textoids' 2-10-06

Advertisers are tuning into cable tie-ins for Black History Month 2-13-06

Oprah Winfrey signs 3-year, $55 million deal with XM Satellite Radio 2-10-06

AAF surveys reveal significant challenges in recruiting and retaining minorities 2-10-06

NABOB calls merger of WB and UPN 'inequitable' to black TV station owners 2-8-06

Basketball and Disney claim most watched cable programming for the week  2-9-06

Five million black households were ready for some Super Bowl football 2-8-06

Africast TV Network partners with On Command with movies for U.S. hotels 2-9-06

BET wants original content that will make a mark here and overseas 2-7-06

Survey: Blacks still more confident than whites on major purchases 2-7-06
GlobalHue is selected as AOR for Bermuda Department of Tourism 2-6-06

Another quiet Black History Month for cable operators? 2-6-06

Black magazines experienced same slow growth as industry in '05 2-3-06

Lagrant Communications opens entertainment and sports practice 2-3-06

BET wins the Triple Crown of Top 25 Cable Shows in black homes with ‘Beef’ 2-2-06

'Savoy' publisher debuts online version of suspended print magazine 2-2-06

'American Idol' gets more than 10 million black viewers for the week 2-1-06

Black History Month, brought to you by... 2-1-06

Black magazines experienced same slow growth as industry in '05 2-3-06

Lagrant Communications opens entertainment and sports practice 2-3-06

BET wins the Triple Crown of Top 25 Cable Shows in black homes with ‘Beef’ 2-2-06

'Savoy' publisher debuts online version of suspended print magazine 2-2-06

'American Idol' gets more than 10 million black viewers for the week 2-1-06

Black History Month, brought to you by... 2-1-06

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Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!



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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued


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