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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

December 2005
Study: Retailers shun big bucks in black neighborhoods 12-29-05


"Girlfriends" reclaims the top spot as football continues to slide 12-22-05

African-American spirits firm to launch its signature liqueur Carnivo XO 12-21-05

New African-American auto study looks at buyers' emotions, values 12-21-05  

Aetna grant continues partnership with National Dental Association 12-21-05


New Lincoln website unifies carmaker's efforts to attract black consumers 12-20-05

Black-owned Florida media firm plans statewide black newspaper 12-17-05

Staff of Denver’s R&B station shown door with switch to country 12-19-05

Kodak board names William Tompkins VP of motion picture film group 12-19-05

Danielle Ashley, Walgreens unveil HBCU calendar to benefit schools 12-16-05

NitroMed, NAACP partnership will help introduction of BiDil 12-14-05

'America’s Next Top Model’ finale only top ten show with 2 mil viewers 12-14-05

Roy Johnson leaving Sports Illustrated for a third time 12-9-05

Brazil’s first black channel, ‘TV da Gente,’ makes its debut 12-11-05

Miles Ahead Entertainment named AOR for Mid-Eastern Athletic Conference 12-13-05

TV One names Rose Catherine Pinkney EVP of programming, development 12-12-05

Employees file racial discrimination suit against Best Buy chain 12-9-05

New York’s WWRL to link with 11 Caribbean stations for Christmas 12-12-05

Savoy goes from print to online while publisher seeks more financing 12-12-05


Philadelphia group announces 11th annual "buy black" holiday initiative 12-9-05

BET enters the wireless arena with service offering branded content 12-8-05

IMAGES USA grows its client roster, staff and office space 12-8-05

African-American race driver offers sponsorship in eBay auction 12-8-05

'Monday Night Football' returns to the top, NBC returns to the list 12-8-05

Carol H. Williams joins McCann as winner of $1.3 billion Army account 12-8-05

The Africa Channel names TV veteran exec Shirley Neal VP of production 12-6-05   

Nationwide Financial appoints Tariq Khan to lead diverse market efforts 12-6-05

Entrepreneurial Award Competition issues call for entries to the Black Press 12-6-05

Pro-Line introduces Barber Select, its first product line for black men 12-5-05

RV industry to roll out $66 mil ad campaign targeting African Americans  12-4-05

NBA Star Ron Artest signs multi-million dollar deal with k1x - Nation of Hoop 12-3-05

'Ebony' and 'Jet' show big gains in ad revenues for October 12-5-05 

Burrell announces newly hired staff members throughout agency 12-5-05

Starz InBlack adds sizzle to Friday nights with debut of 'B Side' Dec. 9th 12-1-05

'Girlfriends' sacks 'Monday Night Football' for the top spot again 12-1-05

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued


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