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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

December 2007
Susan Taylor, longtime guiding force of Essence magazine, is leaving 12-28-07

Finalists announced for 12th Annual Urban Wheels Awards 12-20-08

FCC adopts proposal to eliminate 'No Urban Dictates' advertising practices 12-19-07

Valencia Gayles named CEO of the True advertising agency 12-19-07

Omnicom pledges $1.25 million to newly created diversity hiring initiative 12-18-07

Senators threaten to nullify FCC cross-ownership vote 12-18-07

GAO report: FCC lacks comprehensive data on minority-ownership of media 12-18-07..

Senators Obama, Kerry threaten FCC funding over rushed ownership vote 12-17-07

St. Clair Bourne, pioneering filmmaker and television producer, dies at 64 12-17-07

TV One: A network for blacks with a sense of mission 12-13-07

Maybelline signs supermodel Jessica White as latest spokesperson 12-13-07

Macy's names Aubyn Elaine Thomas Senior VP of Marketing Services 12-12-07

NBC says series drew an additional 74,000 black women viewers to newscast 12-12-07

Ford kicks off partnership with artist Chris Brown to debut SYNC technology 12-11-07

American Greetings signs agreement with Muhammad Ali for card line 12-11-07

Jesse Jackson airs concern to GM's Wagoner about plans for ad agencies 12-10-07

Gospel Music Channel hits 22 million subscribers with new carrier deals 12-10-07

Study: Black consumers more likely to network professionally online 12-7-07

Cable TV Ratings for Week of Nov. 26 - Dec. 2
'Monday Night Football' takes back No.1 spot; BET, USA week's top nets
12-7-07

NAMD calls on GM to reconsider its restructuring plans for black ad agencies 12-6-07

TV Ratings for Week of Nov. 26 - Dec 2
ABC's 'Dancing' finale takes the week's top spots; CBS holds on as top network 12-6-07

Our Stories Films signs marketing alliance with Cricket Communications 12-5-07

Leslie Wingo, VP of Sanders/Wingo agency, named to Austin Ad Fed board 12-5-07

AOL's Black Voices gets an upgrade with users, advertisers in mind 12-4-07

GlobalHue to add 100 to its staff in New York and Detroit area offices 12-4-07

GM's LeNeve weighs talent against ownership in black ad agency review 12-3-07

Cable TV Ratings or Week of Nov. 19 - 25
'I Love NY' is No.1 for third consecutive week; BET, TBS tie for top network 12-3-07



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___________________________________________________________________________________________

 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

Click here to order The
Buying Power of Black
America report


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