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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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December 2006
Entertainment industry veterans hail James Brown for his business acumen 12-29-06

Draft Obama movement boasts first TV spot of the 2008 presidential campaign 12-20-06

Polk study finds auto industry lagging in building loyalty with minority customers 12-20-06

Federal judge encourages Coca-Cola to live up to its commitment to diversity 12-22-06

Chrysler increasingly courts African Americans at their places of worship 12-19-06

NBC wins with NFL, but CBS's Sunday afternoon game lifts primetime 12-14-06

Nielsen names TV One the cable network with fastest growth in subscribers 12-12-06

Twenty-one finalists announced for upcoming 2007 Urban Wheel Awards 12-12-06

Study finds African-American women not equally represented in bridal magazines 12-11-06

Boston steps up campaigns to become a destination for black tourists 12-11-06

The weather gets colder, and football gets hotter with black TV audiences 12-7-06

Shell Oil selects Automotive Rhythms' Kimatni Rawlins as spokesperson 12-6-06

Julie Roehm, Wal-Mart’s senior vice president of marketing, leaves retailer 12-6-06

Harley-Davidson names two African-American execs to marketing, HR posts 12-5-06

Magic Johnson, Abbott launch initiative to reduce black HIV/AIDS infections 12-5-06

Carol Watson, Tangerine form multicultural recruitment firm for ad industry 12-4-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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