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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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August 2006
'Dance' steps aside for the season, but 'Prison Break' puts Fox back on top 8-31-06

Burrell Communications wins American Advertising Federation Mosaic Award 8-29-06

State of blacks on TV: Challenges, opportunities and everything in-between 8-29-06

BET Networks sets new course for BET Interactive with buyout of investors 8-28-06

'Tyler Perry's House of Payne' signs for distribution with TBS, FOX Station Group 8-28-06

'The Fantasia Barrino Story' audience second largest ever for Lifetime channel 8-24-06

A connection in Boston’s black community is lost with sale of WILD-FM 8-24-06

'So You Think You Can Dance' struts to the No. 1 spot on top 25 8-23-06

Radio One sells Boston's WILD-FM to Entercom Communications for $30 million 8-22-06

New York’s WLIB to replace talk format with gospel after Air America exit  8-22-06
'Our World With Black Enterprise' to be 'America’s Black Forum' successor 8-21-06

O2 Ideas CEO Shelley Stewart named Ad Man of the Year by Birmingham Ad Fed 8-21-06

For second consecutive week, 'Flavor of Love 2' tops black cable viewing chart 8-18-06

Volkswagen taps ‘Idlewild’ screenings for African-American marketing effort

Historic agreement gives Chicago’s WVON new signal on Clear Channel’s WRLL 8-17-06

'Girlfriends' kicks NBC football out of top spot – but just barely 8-17-06

BET signs animation deal with Film Roman, studio behind 'The Simpsons' 8-16-06

Flowers Communications marks 15th anniversary with new Hispanic division 8-16-06

Yankelovich study: African Americans show strong reconnection to heritage 8-15-06

'Chicago Defender' leaves the past behind, brings in a profit 8-15-06

Public radio struggles to hold on to an African-American audience 8-14-06

Wal-Mart backed film on Gullah/Geechee culture picks yet another honor 8-14-06

MTV draws fire for episode of animated show depicting black women on leash 8-10-06

'Flavor of Love 2' premiere breaks all-time audience record for VH1 8-10-06

Radio One reports Q2 revenue decline, but sees hopeful signs for future 8-9-06

NBC, black households prove they're ready for football – on Sundays nights 8-9-06

General Mills launches new African-American and Hispanic initiatives 8-8-06

Philadelphia pulls ads for HIV testing featuring young black men in crosshairs 8-8-06

Census shows Florida’s Broward county leads nation in attracting black residents 8-7-06

Study looks at stereotyping of African-Americans by Latino immigrants 8-7-06

New York’s WWRL is new flagship station for Air America network 8-4-06

Lagrant Communications names Minerva Finkley to creative director post 8-4-06

For second consecutive week, No.1 goes to World Wrestling Entertainment 8-3-06

Fox's 'Think You Can Dance' No.1 on new list of top 25 primetime shows 8-2-06

Stereotypical images of big black women becoming popular in advertising again 8-1-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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