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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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August 2007

Perry Broadcasting partners with Sheila Eldridge to buy Radio One stations 8-30-07

Three black-owned firms come together to win Lexus advertising account 8-30-07

The Johnson Communication Leadership Center established at USC Annenberg 8-24-07

Venus Williams launches fashion line, EleVen, in deal with Steve & Barry's chain 8-24-07

Time Warner names T. Hudson Williams VP, Diversity, Multicultural Initiatives 8-23-07

Cable Ratings for Week of August 13 – 19
Disney’s ‘High School Musical’ dominates black cable viewing

Essence Studios debuts interactive, online programming with reality dating show 8-22-07

CBS takes the week’s top two spots and the title of winning network 8-22-07

Second season of "The Boondocks" will premiere on Adult Swim in October 8-20-07

NABOB calls again for Arbitron to delay rollout of portable people meters 8-20-07

New Census data reveal more than 300 counties now "Majority-Minority" 8-16-07

Football edges out CSI for week’s top show; CBS and Fox share top network honor 8-16-07

GAO: Minority ad agencies got five percent of $4.3 billion spent on gov’t advertising 8-15-07

Polk data shows nearly 11 percent growth in ethnic market from 2003 to 2006 8-14-07

TV One does six-figure ad deal with Home Depot via eBay media 8-14-07

P&G/Essence Poll: Black women say they are portrayed ‘worst’ than others in media

Allstate focuses initiatives for African-American market 'Beyond February' 8-13-07 

Lexus names Walton / Isaacson as its African-American ad agency 8-10-07

Fidelity National names Andrea Debnam Multicultural Marketing Manager 8-10-07

KPWR personality Big Boy signs deal for syndication with ABC Radio Networks 8-9-07

Thanks to 'Payne' TBS holds on to No.1; Disney rules again as week’s top network 8-9-07

Radio One appoints Barry Mayo president of the company’s radio division 8-8-07

'Girlfriends' leads CW’s sweeps the top of the chart’s;  CBS, Fox tie for top net 8-8-07

Radio One announces Scott Royster to leave the company by year end 8-7-07
Funeral for Chauncey Bailey, murdered Oakland Post editor set for tomorrow 8-7-07

Intel issues apologies for racial insensitivity in its recently pulled new product ad 8-6-07

FCC seeking more comment on minority broadcast ownership proposals 8-6-07

CBS’s 'CSI' franchise holds on to top of the chart and the week’s No.1 net 8-3-07

Radio One reports loss in second quarter, mostly from its LA-based station 8-3-07

Intel is criticized for racially insensitive ad it tried to recall 8-1-07

Anheuser-Busch's Tony Ponturo to give keynote at Power of Urban Radio event 8-1-07

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 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

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