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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

April 2006
Target Market News names recipients of the 2006 MAAX Awards 4-26-06

WWE’s Monday night ‘RAW’ matchups show slight cable audience increase 4-26-06
 
Black magazines continue to fight slow down in advertising revenue 4-25-06

BET unveils broadband channel, new programs at upfront 4-25-06

R.J. Dale, Third World Press make history with marketing of 'The Covenant' 4-24-06

Bailey's Beauty Shop makeover program travels to Brooklyn, NY 4-24-06


Nielsen’s cable rankings now reflect BET’s dominance among top 25 favorite shows 4-12-06

'American Idol' holds on to top spot, but loses grip on second place 4-19-06

Census: Number of black-owned firms up 45 percent, nearly $89 billion in revenues 4-19-06

Andrea Fant-Hobbs, creator of Oprah’s car giveaway, named Verizon brand VP 4-18-06

New vitamin line for blacks and Hispanics puts focus on ethnicity's role in health 4-18-06

Demise of UPN network puts $100 million in black-targeted ad dollars in play 4-17-06

Drug maker breaking new ground with grassroots marketing of BiDil 4-17-06

Muhammad Ali sells 80 percent of rights to his name, likeness for $50 million 4-14-06

Codeblack Entertainment seeks to change image of African-Americans in film 4-12-06

Monday night battle between men, women favorites ends in a tie 4-12-06

TV One, Warner Bros. Cable ink multi- year deal for movies, off-network premieres 4-11-06

Burrell names Lewis Williams new Chief Creative Officer, replacing Steve Conner 4-11-06

Interep to present 8th annual Power of Urban Radio symposium June 13th 4-11-06

OwensMorris Communications agency launched in Chicago by ad veterans 4-10-06

TV One adds nearly four million new subscribers in first quarter of 2006 4-10-06

EMC wins gold and silver in Service Industry Advertising Awards 4-10-06

BET, MTVN look to be content providers for cell phone industry 4-7-06

More fast-food ads shown on Black-oriented TV, study says 4-7-06

Basketball slam dunks cable TV’s favorites in black households 4-6-06

Chuck McClellan to head exec search firm with diversity, marketing focus 4-6-06

With end in sight, 'Idol' shows pull in 5.5 million black households 4-5-06

Wal-Mart CEO Lee Scott says chain will build 50 stores to revitalize areas 4-5-06

Honda's former diversity manager sues for being fired by automaker 4-4-06

BFE Telecom launches The Black 411 to locate black businesses nationwide 4-4-06

Black ad agencies say they have been unfairly targeted in IDOT audits 4-3-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued


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