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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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April 2007
NABOB says Arbitron’s Philadelphia PPM methodology needs improvement 4-30-07

Former Miami Herald counsel Robert Beatty buys Florida’s Broward Times newspaper 4-30-07

BET’s 'College Hill' grabs top cable spot; Disney was week’s top network 4-30-07

Black Family Channel shutting down cable operation for move to the Internet 4-27-07
'Idol' holds top spots for the week; CBS again to network with black households 4-27-07

Obama campaign taps GMMB, SS&K ad agencies for presidential primary effort 4-26-07

Hip-Hop Summit Action Network releases a statement on the objectionable lyrics  4-26-07

FCC chairman says unlike Janet Jackson case, agency lacks authority to fine Imus 4-24-07

'Charm School' takes No. 1 for first time; Nickelodeon is week’s winning network 4-24-07

Black broadcaster bans “derogatory” messages in wake of Imus affair 4-23-07

‘Idol’ audience grows; CBS returns as top network among black households 4-23-07

BET unveils plans to advertisers at Upfront '07 for 16 new original programs 4-19-07

TV One’s week-long, six-part telecast of 'Roots' sets new ratings record 4-18-07

Alloy agency announces multicultural division, merges media and marketing  4-18-07

MPA promote Shaunice Hawkins to VP, Diversity and Multicultural Initiatives  4-17-07

B.E.’s Alfred Edmond named to Folio’s 40 most influential magazine executives 4-17-07

Don Imus' firing said to show internal clout of African-Americans and women 4-16-07

San Francisco moves to stem tide of African Americans leaving the city 4-16-07

Following week of protests, CBS fires Don Imus from his radio show 4-12-07

Black college mega-site launches HBCU Connect The Magazine 4-13-07

As more advertisers pull their support, NBC cancels Don Imus’ cable show 4-12-07 

‘Flavor’ - ‘New York’ franchise lets VH1 take top spot and week’s top network 4-12-07

Advertisers pull out of Don Imus’ radio show following fallout from his comments 4-11-07

Thanks to ‘Idol’, Fox challenging CBS as top network among black viewers 4-11-07
National Urban League to distribute Urban Influence magazine on newsstands 4-11-07
CBS, MSNBC announce two-week suspension for Imus show  4-10-07

Beer brewed by and for urban consumers hits test markets this week 4-10-07

News networks condemn remarks by Don Imus as “racist” and “deplorable” 4-9-07

Coors Light to get expanded multicultural marketing focus 4-6-07

BET takes number one on top 25 and also wins week’s network race 4-6-07

'American Idol' gives Fox week’s top three spots; CBS is the network winner 4-5-07
TUVonline.com offers students and marketers a new way to connect 4-5-07

BET hires former AOL, Viacom execs, Janet Rollé , Alvin Bowles  and Jeanine Liburd 4-3-07

UniWorld Group promotes J.P. James to director of strategic planning 4-3-07

Masterfoods USA tries to update Uncle Ben by making him ‘chairman’ of company 4-2-07

TV One, Sí TV, The Africa Channel form alliance for diversity in programming 4-2-07

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 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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