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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

June 2008

Radio One releases largest national survey conducted on African-Americans 6-27-08

UniWorld moves beyond 30-second spot with mini-movie for new Lincoln MKS 6-27-08

Cable TV Ratings for Week of June 16 - 22 'Payne' keeps claim over the top 24 cable shows; USA is most watched network 6-26-08

IMAGES USA expands multicultural capabilities with promotion of Joan Villas 6-26-08

TV Ratings for Week of June 16 - 22, 2008
Celtics-Lakers match-up sends NBA out like a champ; CBS is top network
6-25-08


Planned black cable news channel faces many obstacles 6-25-08

BET, TV One make plans to go all out over Obama convention coverage 6-24-08

Tonight's BET Awards offers integrated, multimedia platforms for advertisers 6-24-08

Cable TV Ratings for Week of June 9 - 15, 2008
'House of Payne' makes usual clean sweep of top 25; Disney is top network
6-23-08


Ad agency Interpublic Group sees progress in effort to build diversity 6-23-08

TV Ratings for Week of June 9 - 15, 2008
Black households were one-third of record-setting NBA Finals audience
6-20-08


Memorial service announced for Pat Tobin, pioneering public relations professional 6-20-08

After 38 years, 'Soul Train' to get new owner and new lease on life 6-19-08

FCC under fire from black lawmakers for XM, Sirius merger approval 6-19-08

Nielsen: Black-oriented TV tied for second largest ad gains for Q1 6-16-08

FCC chief okays satellite radio merger after deal on minority programming 6-12-08

Cable TV Ratings for Week of June 2 - 8, 2008
'Payne,' election coverage lead black cable viewing; USA most watch network
6-13-08


Miami-based Circle of One Marketing eyes social change with new division 6-13-08

TV Ratings for Week of June 2 - 8, 2008
Basketball fever rolls on with historic ratings; CBS dominates half of top 25
6-12-08


Spike Lee creates AIDS PSA for Abbott, Magic Johnson Foundation 6-11-08

Patricia L. Tobin, public relations pioneer and icon, loses fight with cancer 6-10-08

Renetta McCann stepping down as Starcom MediaVest CEO 6-10-08

Alloy Access, Real Content form alliance for multicultural mobile strategy 6-10-08

Burrell touts Toyota Camry to black women in new digital effort 6-9-08

Pepsi partners with Howard University with 'Four Weeks For Father' campaign 6-9-08

Tourism conference addresses niche marketing in the Caribbean 6-6-08

D.L. Hughley to host 'BET Awards '08' live from L.A. June 24th 6-6-08

Honorees named for 2008 Marketing to African Americans with Excellence (MAAX) Awards 6-5-08

Thomas A. Johnson, pioneering black journalist, dies at 79 6-5-08

Cable TV Ratings for Week of May 26,  - June 1, 2008
NBA Playoffs keep and grow its audience, again giving TNT network title
6-5-08


TV Ratings for Week of May 26 - June 1, 2008
Fox hangs on to No.1 even with 'Idol' gone; CBS's top 25 dominance grows
6-5-08


Barack Obama to become first black nominee of a major political party 6-4-08

Study compares online behavior of Blacks, Hispanics and general market 6-4-08

AOL's BlackVoices.com celebrates Black Music Month with new video site 6-3-08

A weekly newspaper supplement focused on race issues set to launch 6-3-08

Sean Combs, Spike Lee help Burger King promote later hours in TV spots 6-2-08

UPTOWN magazine hires Squeakywheel Promotions for PR push 6-2-08


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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report

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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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 NEW!  Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!


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