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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

? 2005 by
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January 2008
TV Ratings for Week of Jan. 21-27, 2008
Fox Trumps top 25 again thanks to 'Idol;' CBS takes top network honor

NitroMed suspends marketing of heart drug BiDil, cuts staff 1-31-08.

GM picks Sanders\Wingo, Carol H. Williams for African-American ad accounts 1-30-08

Nielsen report: Black targeted ad spending exceeds $2.3 billion annually 1-30-08

WGA waiver for NAACP allows Image Awards show to go on as scheduled 1-30-08

Washington Post, Henry Gates launch black-oriented Web site, theRoot.com 1-29-08

Coors signs covenant with National Black Economic Development Coalition 1-29-08

Darryl Brown leaving post as EVP/GM of ABC Radio Networks 1-29-08

Advertisers meet with FCC over 'No Urban, Hispanic Dictates' 1-28-08

Coke's Black History Month spot launches 2008 African-American marketing plan 1-28-08

Linda Bocage revs up multicultural programs as VP for GM Planworks 1-25-08

Cable TV Ratings for Week of Jan. 14-20, 2008
TBS rides 'Payne' to hold on to top 25 for the week; Disney top network 1-25-08

Magazine Publishers of American launch award for Magazine Mentor of the Year 1-25-08

TV Ratings for Wekk of Jan. 14 - 20
Fox is the dominator with football and 'Idol;' ties CBS again for top net title 01-24-08

United Negro College Fund unveils new brand identity 1-24-08

ION Media, Star Media, Omnicon partner on African-American TV programming 1-18-08

Ads from UniWorld GlobalHue among winners of 2008 Urban Wheels Awards 1-18-02

Wendy Williams signs agreement with West wood One for Feb, 4th debut 1-18-08

BET founder apologizes to Obama for remarks 'meant to be funny' 1-18-08

Nightly Business Report,Black Enterprise join forces for MLK Day special 1-18-08

TV Ratings for Week of Jan. 7 - 13
Terminator, football boost Fox in week's ratings; ties CBS for top network title

Jackson urges satellite radio deal be contingent on minority leases 1-17-08

Oprah Winfrey creates her OWN network in partnership with Discover channel 1-16-08

Cable TV Ratings for Week of Jan. 7 - 13
'Payne' power dominates the cable charts; Disney, USA tie for top network

'The Funny Spot' comedy series with Ton Rock debuts on TV One this week 1-15-08

'Our World with Black Enterprise' nominated for NAACP Image Award 1-15-08

Allstate sees Gospel Music Channel as connection with black customers 1-14-08

American Legacy, American Family team up for Black History Month 1-14-08

African-American book sites join forces to promote black authors' works 1-11-08

Deborah Tang, who established BET's news division, dies at 60 1-11-08

Cable TV Ratings for Week of Dec. 30 - Jan. 6
'I Love New York' is No.1 for first week of new year; Three-way tie for top net

BlackHistory.com launched by two leading Internet entrepreneurs 1-10-08

BET Digital Media Group to represent 30 premium websites in ad network 1-9-08

TV Ratings for Week of Dec. 30 - Jan. 6
Football gives NBC the tri-fecta for the week's top 25 most popular shows

Barack Obama rocks the political world 1-4-08

Ethnic Print Media Group and AUC Magazine publisher for partnership 1-3-08

Uptown Magazine looks to expansion with InterMedia Partners investment 1-3-08

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13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle ?necessities?

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of ?The Buying Power of Black America,? there are indications that black households are feeling more confident about making purchases that...

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