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STORY ARCHIVE
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FEBRUARY 2010
Arbitron issues annual study, Black Radio Today 2009
with PPM data for first time
TV One launches on Verizon FiOS TV video on demand
service
Terrie Williams Agency, Ad Council team up on black mental
health campaign
Black Cable TV Ratings for Week of Feb. 15 - 21 Jill
Scott in 'Sins of the Mother' gives Lifetime million and a half black viewers
IMAGES USA, The Futures Co. debut first
multicultural millennials study
4BlackYouth.com gives students a site with comprehensive
success tools
Black TV Ratings for Week of February 15 - 21 Winter
Olympic games are must-see TV for everyone except black viewers
New weekly syndicated radio show, Cafe Mocha,
targets African American women
Magic Johnson says discussions with JPC didn't reach
'definitive agreement'
TV One high def added more than 4 million HD
households last year
Munson Steed, 'Rolling Out' publisher, named
director of Madison Ave. Initiative
Lee Moss Media signs Web ad deals with Procter &
Gamble, Census Bureau
Celeste T. Harwell named to Director of Fashion
sales post for Essence
Black Cable TV Ratings for Week of Feb. 8 - 14 NBA
All-Star weekend takes title of most watched for cable's Top 25
Tiger Woods makes a public apology in his first on
camera appearance
Black TV Ratings for Week of February 8 -14 Beyond
opening event, Winter Olympics get cold shoulder from black viewers
PPM Coalition disappointed by court ruling but not
deterred in Arbitron battle
Johnson Publishing Co. officials deny negotiation
talks with Magic Johnson
Coalition of 23 groups seeks action from FCC
chairman on minority telecom issues
Burger King seeks African-American basketball
players with 'Next Big Move'
Kmart invites black women to 'Share the Word'
through social media effort
New site from Amtrak highlights African-American
heritage destinations
Abe Thompson becomes Managing Principal of Captivate
Marketing
Black Cable TV Ratings for Week of February 1 - 7
'Honors' captures No.1 and gives BET record-setting ratings week
BET Networks participates in First Lady Michelle
Obama's childhood obesity effort
Black TV Ratings for Week of February 1 - 7 Historic
Super Bowl XLIV pushes CBS viewership to new heights on Top 25
Former Who's Who publisher, Sunny Martin, embarks on
new business venture
Target Market News, R. L. Polk & Co. form agreement
on African-American auto data
Walgreens initiative gives recognition of black
vendor partners in February
Black TV Ratings for Week of January 25 - 31 Grammy
Awards attracted more black households than in '09, but Idol declined
Black Cable TV Ratings for Week of Jan. 25 - 31
Obama's first State of the Union raises CNN to Top 25 in prime time cable
BET to air critically acclaimed 'Ten9Eight' documentary
Sunday, Feb 7
JET magazine unveils new logo, features and brand
strategy
Boost Mobile debuts its first Super Bowl commercial
using a bit of sports nostalgia
AT&T debuts 28 Days campaign with Web site, events
for Black History Month
Cable industry marks Black History Month with "Black
Experience on Demand"
BET Networks will present celebrity concert and
telethon for Haiti on Feb. 5
Essence Magazine launches yearlong celebration of
its 40th anniversary
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