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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

February 2008
REACH Media appoints Barr Cooper as Vice President Interactive 2-28-08

Cable TV Ratings for Week of Feb. 11-17
NBA All-Star basketball coverage delivers winning week for TNT network
2-28-08


TV Ratings for Week of Feb. 11-17, 2008
Fox dominates week's black viewing with 'Idol,' 'NAACP Image Awards'
2-27-08


ABC Radio Networks promotes Ed Pearson to VP Urban post 2-22-07

Survey: Marketers still don't get how to do multicultural marketing 2-26-08

Zemira Jones resigns as Radio One's Vice President of Operations 2-22-08

Radio One appoints Peter D. Thompson Chief Financial Officer 2-22-08

BET brings its programming to the U.K. as a satellite channel 2-22-08

Radio One's Indianapolis station and mayor's office settle differences 2-16-08

Obama campaign airs new radio ads in Texas targeting black voters 2-18-08

P&G ads for women of color reflect global differences
2-15-08

MPA survey shows black magazine audience healthy and growing 2-15-08

Cable TV Ratings for Week of Feb 4-10
Super Tuesday coverage keeps CNN among favorites
2-14-08


The CW's "Girlfriends" quietly gets the ax; Series ends without finale 2-13-08

TV Ratings for Week of Feb 4 - 10
'American Idol,' Grammies are favorites shows; Fox remains week's top network
2-13-08


Christina Norman leaving post as president of MTV after 17 years 2-13-08

Lexus enters partnership with Grammy-winning recording artist Alicia Keys 2-12-08

'Black Enterprise' to honor Hollywood's top moneymakers at the Oscars 2-12-08

Interpublic, Steve Stout and Jay-Z form Translation Advertising agency 2-8-08

MMTC offers prescription for successful DTV convertion program 2-8-08

XM launches nation's only satellite channel dedicaated to African-American talk 2-7-08

Cable TV Ratings or Week of Jan. 28 - Feb 3, 2008
The presidential debate rated high on the list of week's top cable shows 2-7-08ory continued...

TV Ratings for Week of Jan. 28-Feb 3, 2008
Super Bowl XLII the biggest ever in viewership; Fox is week's top network
2-6-08


Coca-Cola, Johnson & Johnson support African American Lives 2 2-6-08

Ethnic cable networks get political with presidential campaigns 2-5-08

Radio One sets conference call for 2007 fourth quarter and full year results 2-5-08

Toyota launches new print and radio ads by Burrell promoting education 2-4-08

R.L. Polk, On Wheels Inc. team up to conduct automotive market studies 2-4-08

Interep arranges meeting with FCC, industry groups on No Urban Dictates 2-1-08

Cable TV Ratings for Week of Jan. 21-27, 2008
BET's gospel hit lifts channel to top spot; USA and TBS are top networks 2-1-08

'Chicago Defender' to drop daily frequency to become a paid weekly 2-1-08



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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report

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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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A TARGET MARKET NEWS PUBLICATION
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 NEW!  Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!


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