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 BLACK STATS
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from 'The Buying Power of Black America.'
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Get quick access to
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE
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APRIL 2010

BET Networks seeking candidates for Sr. Director of Corporate Market Research

P&G's 'My Black Is Beautiful' TV series returns to BET Networks May 2

Black Cable TV Ratings for Week of April 19 - 25 Black viewers’ love of NBA Playoffs gives TNT reign over Top 25 cable chart

GlobalHue ranked No.1 African-American advertising agency by Advertising Age

Black TV Ratings for Week of April 19 - 25 CBS narrowly loses top network title to Fox for second consecutive week

JONES Magazine launches nationally with a make over of JonesMag.com site

Cyrus Mehri discusses his work on ending discrimination on Madison Ave.

Sahara Media details growth, reveals social media plans for Honeymag.com

Christina Crawford named vice president of Flowers Communications Group

Wells Fargo signs on as presenting sponsor for Mocha Moms conferences

PPM Coalition settles its dispute with Arbitron after agreement on methodology

Black Cable TV Ratings for Week of April 12 - 18 BET's 'Spring Bling' captures  big audience in back-to-back schedule

Over-indexing by black consumers is missed learning opportunity for marketers

Black TV Ratings for Week of April 12 - 18 Fox overtakes CBS as most-watched network in black households

Automakers cite recession as cause for cuts in ethnic marketing efforts

Dorothy Height, champion for rights of African-Americans and women, dies at 98

GM, minority dealers team up to bring test drive opportunity to Detroit church goers

BET submits proposal to NTIA to expand African-American broadband access

Ford rolls out African-American campaign for Fiesta driving towards BET Awards

Benjamin Hooks, first black commissioner of FCC and NAACP leader, dies at 85

Black Cable TV Ratings for Week of April 5 - 11 VH1 ends long drought on the Top 25 with three reality show winners

ESSENCE kicks off 40th anniversary year with strong growth for magazine, Web site

'LisaRaye: The Real McCoy' debuts as TV One's highest rated original show

Black TV Ratings for Week of April 5 - 11 Black men show up to give CBS' NCAA final 3 million additional viewers

UPTOWN Magazine expands distribution into Detroit and Philadelphia markets

Home Depot's selection of ethnic ad agencies draws criticism and concerns

Lenora "Doll" Carter, publisher of Houston Forward Times dies at 69

Larry Woodard leaves Publicis Groupe's Vigilante ad agency for his own shop

J. Bruce Llewellyn, trailblazer for blacks in broadcasting and business, is dead at 82

NAACP drops Wells Fargo suit following agreement on new lending principles

Radio One names Shawneen C. Thompson St. Louis Station Manager

Black Cable TV Ratings for Wk. of Mar. 29 - Apr. 4 BET gains viewers for shows on the Top 25, narrowing the gap with TBS

Rainbow PUSH, Rev. Jesse Jackson seek economic reciprocity with KFC

Marketers told ideas about Black Gen Y consumers need update

Black TV Ratings for Week of March 29 - April 4 It's back to viewing as usual as NCAA reaches the Final Four

Nielsen launches ad campaign targeting Black, Hispanic and Asian consumers

TheLoop21.com, AKA Sorority to conduct economic survey of Black America

Marketers told don't wait on Census, U.S. demographics have already changed

Tom Joyner Morning Show launches 14-city Census tour to encourage returns

Sanders\Wingo named agency partner for cult favorite Alamo Drafthouse Cinema

DECISIVE Magazine debuts new consumer info multimedia platform

Black Cable TV Ratings for Week of March 22 - 28 Tyler Perry, master promoter, dominates Top 25 black cable viewing

Diann Burns to host second season of Chicago Urban League's nextTV series


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