PRESENTS THE 17TH ANNUAL EDITION OF
Breaking down the Black American Economy dollar-by-dollar.
Each year Target Market News has published the only report that breaks down in dollars the impact of the Black Consumer Market. Now approaching a trillion dollars in spending, the earned income of the Black American Economy is already the 16th largest market in the world, and is on the verge of surpassing the gross national income of Mexico.
The 105-page Buying Power of Black America report breaks down how much of Black consumers' $836 billion in income was spent on clothing, entertainment, food, beverages, toys, computers, cosmetics, autos, travel and dozens of other categories.
This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Ford Motor Co., Walmart, Radio One, Time-Warner, AT&T, MediaVest and hundreds of other Fortune 1000 companies.
Advertising Expenditures in Black Media
For the first time, The Buying Power of Black America includes a spending break down of the leading advertisers in Black-oriented media. Advertising represents the largest annual investment made by Corporate American in Black America. Without this investment African-Americans would have no realistic means of being informed about the news and information that specifically effects them.
The 17th annual edition of The Buying Power of Black America also includes these sections:
Expenditure & Trends
An break down of how spending by Black consumers has changed in more than 500 individual categories between 2010 and 2011.
A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on Black income, a comparison with world economies and a look at Black buying power over the past 30 years.
Black Buying Power in the Top 35 Markets
An expanded breakdown of the billions of dollars Black consumers spent in 26 major categories of products and services in the nation's top markets.
The 100-Plus Index
A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.
Demographic Data on the Black Population
The latest information on the African-American population including rankings of the largest Black metropolitan areas, the percentage of Black population in U.S. cities and a listing of the total dollars earned by Black consumers for each of the past three decades.
These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the U.S. Department of Commerce. It is based on interviews and diaries collected from 3,000 Black households, and is the most comprehensive survey conducted on Black consumers. This same data is also the basis for the U.S. government's Consumer Price Index.
This hard-to-find information is now available in a single affordable source. For $99, or just $65 for the digital edition, you can have the published data you need, readily accessible to use for:
- Sales Proposals
- Presentations & Speeches
- Strategic Planning
- News Writing and Research
- Fact Checking
A 2nd Valuable Report Free with Your Order
Also, while supplies last, you will receive free with your order a printed copy of "The State of the African-American Consumer" report published by The Nielsen Company. This highly touted 24-page report offers hundreds of data points about what Black consumers watch and buy. It's the perfect compliment to The Buying Power report and will be invaluable to your research and planning.
Click here to order digital or printed copy of The Buying Power of Black America.
Return to Target Market News homepage
Section 1: Black Income Estimates
Section 2: Leading Advertiser in Black Media
Section 3: Expenditures by Black Households
Nielsen's State of African American Consumers