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Make these Target Market News Publications part of your business information resources The 16th Annual 'Buying Power of Black America' Report  Target
Market News presents its annual report on the expenditures of
African-American consumers. This is the most comprehensive source for
information on how black households spent their money. With this unique publication you'll learn how much of black consumers' $836 billion in income was spent on apparel, entertainment, food, beverages, toys, computers, cosmetics, autos, travel and dozens of other categories. This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Ford Motor Co., Walmart, Radio One, Time-Warner, AT&T, MediaVest and hundreds of other Fortune 1000 companies. The 16th annual edition of The Buying Power of Black America includes these sections: Income Data A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on black income, a comparison with world economies and a look at black buying power over the past 30 years. Black Buying Power in the Top 30 Cities An expanded city-by-city breakdown of the billions of dollars African-American consumers spent in 26 major categories of products and services in the nation's top markets. Expenditure Trends An analysis with charts of how spending among black consumers has changed in individual categories between 2008 and 2009. It also includes charts highlighting the fastest growing products and services for the past year. The 100-Plus Index A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.  Demographic
Data on the Black PopulationThe latest information on the African-American population including rankings of the largest black metropolitan areas, the percentage of black population in U.S. cities and a listing of the total dollars earned by black consumers for each of the past three decades. These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the Dept. of Commerce. It is based on interviews and diaries collected from 3,000 black households -- one of the most comprehensive surveys conducted on black consumers. Also include in the 2010 Buying Power report is a preview of the data findings for the forthcoming 2010 Census. Click here to order "The Buying Power of Black America" report Target Market News Magazine: The Newsmonthly of Black Consumer Marketing and Media  Target
Market News returns to print as the only trade magazine devoted
exclusively to African-American marketing and media news and issues.Each issue will include news, features, the latest research, stats and trends on African-American consumers. You'll get the latest information on developments in advertising, marketing, public relations, television, radio, print and the Internet. Follow the executive changes within ad agencies, corporate clients, brand management and media. If success in your business depends on knowing the news and developments shaping the African-American market, you won't want to miss a single issue. Order your subscription today! Click here to order Target Market News The Marketing to African-Americans with Excellence (MAAX) Summit Workbook  If
you missed The Tenth Annual Marketing to African-Americans with Excellence
(MAAX) Summit, now you have the opportunity to obtain the invaluable data
presented at this unique conference. The Summits are two-day events examining the latest trends, methodologies and findings in black consumer research. Each symposium features presentations from some of the nation's leading market research providers, professionals and practitioners. The workbook contains more than 100 pages of information, including the charts, graphs and hard copy versions of some of the most in-depth presentations ever offered on the African-American consumer market. These presentations are not sales pitches, but rather extensive up-to-date analysis on the purchasing and media habits of the nation's largest ethnic population. The 2009 Summit included eleven new research presentations -- the comprehensive update on the latest trends and changes in the market available. Your research library simply will not be complete without these valuable reference sources. The 2009 Summit included presentations from the following companies: Arbitron Burrell Communications Carol H. Williams Agency FUSE Advertising GlobalHue Hunter-Miller Group MEE Productions Media Economics Group Nia Enterprises OwensMorris Communications Salon Sense Magazine Sanders\Wingo Target Market News The MasterMind Group The Media Audit The Nielsen Company U.S. Census Bureau UniWorld Group ...and more Click here to order The Summit Workbook |
