Publications from Target Market News

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The Buying Power of Black America 2007

Target Market News presents its annual report on the expenditures of African-American consumers. This is the most comprehensive source for information on how black households spent their money.

With this unique publication you'll learn how much of black consumers' $744 billion in income was spent on apparel, entertainment, food, beverages, toys, computers, cosmetics, automobiles, travel and dozens of other categories.

This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Walt Disney Co., Sears, IBM, Mercedes Benz, America Online, Quaker Oats, Pillsbury, Bank of America, Clear Channel, Ford Motor Co. and hundreds of other Fortune 500 companies.

The 2007 edition of The Buying Power of Black America includes these sections:

Income Data

A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on black income, a comparison with world economies and a look at black buying power over the past 15 years.

Black Buying Power in the Top 30 Cities
An expanded city-by-city breakdown of the billions of dollars African-American consumers spent in 26 major categories of products and services in the nation's top markets.

Expenditure Trends
An analysis with charts of how spending among black consumers has changed in individual categories between 2005 and 2006. It also includes charts highlighting the fastest growing products and services for the past year.

The 100-Plus Index
A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.

Demographic Data on the Black Population
The latest information on the African-American population including rankings of the largest black metropolitan areas, the percentage of black population in U.S. cities and a listing of the total dollars earned by black consumers for each of the past 20 years.

These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the Dept. of Commerce. It is based on interviews and diaries collected from 3,000 black households -- one of the most comprehensive surveys conducted on black consumers.

Localized Editions Available

Now all of the statistics found in the report are available for virtually any African-American market in the country. Need to know what black consumers earned and spent in your city, metro area, DMA, ADI, county or state? This expanded edition will provide this information, as well as all the data necessary for comparisons with the national market. No other information source gets to the specifics of the consumers you want to reach most like these custom editions.

Click here to order "The Buying Power of Black America" report

Target Market News Magazine:
The Newsmonthly of Black Consumer Marketing and Media

Target Market News returns to print as the only trade magazine devoted exclusively to African-American marketing and media news and issues.

Each issue will include news, features, the latest research, stats and trends on African-American consumers. You'll get the latest information on developments in advertising, marketing, public relations, television, radio, print and the Internet.

Follow the executive changes within ad agencies, corporate clients, brand management and media.

If success in your business depends on knowing the news and developments shaping the African-American market, you won't want to miss a single issue. Order your subscription today!

Click here to order Target Market News

The Black Consumer Research and Advertising Summit Workbooks

If you missed any of our Black Consumer Research and Advertising Summits, now you have the opportunity to obtain the invaluable data presented at these unique gatherings.

The Summits are two-day events examining the latest trends, methodologies and findings in black consumer research. Each symposium features presentations from some of the nation's leading market research providers, professionals and practitioners.

Each workbook contains more than 200 pages of information, including the charts, graphs and hard copy versions of some of the most in-depth presentations ever offered on the African-American consumer market.

These presentations are not sales pitches, but rather extensive up-to-date analysis on the purchasing and media habits of the nation's largest ethnic population. Each year's Summit provides a comprehensive update on the latest trends and changes in the market.

You'll also get with your workbook the materials (such as booklets, brochures, and CDs) that were distributed to attendees to speakers and sponsors (subject to availability). Your research library simply will not be complete without these valuable reference sources.

The 2007 Summit included presentations from the following companies:

Arbitron
Burrell Communications
E. Morris Communications
Ethnic Print Media
GlobalHue
Hunter-Miller Group
Murphy Moderating
Nia Enterprises
Nsights Worldwide LLC
On Wheels Inc.
R. L. Polk
Results Inc.
Target Market News
The Media Audit
U.S. Census Bureau
UniWorld Group
Vibe Magazine

Click here to order The Black Consumer Research &
Advertising Summit Workbooks


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Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $719 Billion (2005) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing $110.2 bil. - Food $53.8 bil. - Cars/Trucks $28.7 bil. - Clothing $22.0 bil. - Health Care $17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `? 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	ADD THESE TARGET MARKET NEWS PUBLICATIONS TO YOUR BUSINESS LIBRARY The Buying Power of Black America 2007 Target Market News presents its annual report on the expenditures of African-American consumers. This is the most comprehensive source for information on how black households spent their money. With this unique publication you'll learn how much of black consumers' $744 billion in income was spent on apparel, entertainment, food, beverages, toys, computers, cosmetics, automobiles, travel and dozens of other categories. This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Walt Disney Co., Sears, IBM, Mercedes Benz, America Online, Quaker Oats, Pillsbury, Bank of America, Clear Channel, Ford Motor Co. and hundreds of other Fortune 500 companies. The 2007 edition of The Buying Power of Black America includes these sections: Income Data A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on black income, a comparison with world economies and a look at black buying power over the past 15 years. Black Buying Power in the Top 30 Cities An expanded city-by-city breakdown of the billions of dollars African-American consumers spent in 26 major categories of products and services in the nation's top markets. Expenditure Trends An analysis with charts of how spending among black consumers has changed in individual categories between 2005 and 2006. It also includes charts highlighting the fastest growing products and services for the past year. The 100-Plus Index A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts. Demographic Data on the Black Population The latest information on the African-American population including rankings of the largest black metropolitan areas, the percentage of black population in U.S. cities and a listing of the total dollars earned by black consumers for each of the past 20 years. These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the Dept. of Commerce. It is based on interviews and diaries collected from 3,000 black households -- one of the most comprehensive surveys conducted on black consumers. Localized Editions Available Now all of the statistics found in the report are available for virtually any African-American market in the country. Need to know what black consumers earned and spent in your city, metro area, DMA, ADI, county or state? This expanded edition will provide this information, as well as all the data necessary for comparisons with the national market. No other information source gets to the specifics of the consumers you want to reach most like these custom editions. Click here to order "The Buying Power of Black America" report Target Market News Magazine: The Newsmonthly of Black Consumer Marketing and Media Target Market News returns to print as the only trade magazine devoted exclusively to African-American marketing and media news and issues. Each issue will include news, features, the latest research, stats and trends on African-American consumers. You'll get the latest information on developments in advertising, marketing, public relations, television, radio, print and the Internet. Follow the executive changes within ad agencies, corporate clients, brand management and media. If success in your business depends on knowing the news and developments shaping the African-American market, you won't want to miss a single issue. Order your subscription today! Click here to order Target Market News The Black Consumer Research and Advertising Summit Workbooks If you missed any of our Black Consumer Research and Advertising Summits, now you have the opportunity to obtain the invaluable data presented at these unique gatherings. The Summits are two-day events examining the latest trends, methodologies and findings in black consumer research. Each symposium features presentations from some of the nation's leading market research providers, professionals and practitioners. Each workbook contains more than 200 pages of information, including the charts, graphs and hard copy versions of some of the most in-depth presentations ever offered on the African-American consumer market. These presentations are not sales pitches, but rather extensive up-to-date analysis on the purchasing and media habits of the nation's largest ethnic population. Each year's Summit provides a comprehensive update on the latest trends and changes in the market. You'll also get with your workbook the materials (such as booklets, brochures, and CDs) that were distributed to attendees to speakers and sponsors (subject to availability). Your research library simply will not be complete without these valuable reference sources. The 2007 Summit included presentations from the following companies: Arbitron Burrell Communications E. Morris Communications Ethnic Print Media GlobalHue Hunter-Miller Group Murphy Moderating Nia Enterprises Nsights Worldwide LLC On Wheels Inc. R. L. Polk Results Inc. Target Market News The Media Audit U.S. Census Bureau UniWorld Group Vibe Magazine Click here to order The Black Consumer Research & Advertising Summit Workbooks