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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Business address:
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Make these Target Market News Publications part of your business information resources

The 16th Annual 'Buying Power of Black America' Report
 
Target Market News presents its annual report on the expenditures of African-American consumers. This is the most comprehensive source for information on how black households spent their money. 

With this unique publication you'll learn how much of black consumers' $836 billion in income was spent on apparel, entertainment, food, beverages, toys, computers, cosmetics, autos, travel and dozens of other categories. 

This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Ford Motor Co., Walmart, Radio One, Time-Warner, AT&T, MediaVest and hundreds of other Fortune 1000 companies.

The 16th annual edition of The Buying Power of Black America includes these sections:

Income Data

A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on black income, a comparison with world economies and a look at black buying power over the past 30 years.

Black Buying Power in the Top 30 Cities
An expanded city-by-city breakdown of the billions of dollars African-American consumers spent in 26 major categories of products and services in the nation's top markets.

Expenditure Trends
An analysis with charts of how spending among black consumers has changed in individual categories between 2008 and 2009. It also includes charts highlighting the fastest growing products and services for the past year.

The 100-Plus Index
A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.

Demographic Data on the Black Population
The latest information on the African-American population including rankings of the largest black metropolitan areas, the percentage of black population in U.S. cities and a listing of the total dollars earned by black consumers for each of the past three decades.

These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the Dept. of Commerce. It is based on interviews and diaries collected from 3,000 black households -- one of the most comprehensive surveys conducted on black consumers. 

Also include in the 2010 Buying Power report is a preview of the data findings for the forthcoming 2010 Census.

Click here to order "The Buying Power of Black America" report


Target Market News Magazine:
The Newsmonthly of Black Consumer Marketing and Media


Target Market News returns to print as the only trade magazine devoted exclusively to African-American marketing and media news and issues.

Each issue will include news, features, the latest research, stats and trends on African-American consumers. You'll get the latest information on developments in advertising, marketing, public relations, television, radio, print and the Internet.

Follow the executive changes within ad agencies, corporate clients, brand management and media.

If success in your business depends on knowing the news and developments shaping the African-American market, you won't want to miss a single issue. Order your subscription today!

Click here to order Target Market News


The Marketing to African-Americans with Excellence (MAAX) Summit Workbook 


If you missed The Tenth Annual Marketing to African-Americans with Excellence (MAAX) Summit, now you have the opportunity to obtain the invaluable data presented at this unique conference.

The Summits are two-day events examining the latest trends, methodologies and findings in black consumer research. Each symposium features presentations from some of the nation's leading market research providers, professionals and practitioners.

The workbook contains more than 100 pages of information, including the charts, graphs and hard copy versions of some of the most in-depth presentations ever offered on the African-American consumer market.

These presentations are not sales pitches, but rather extensive up-to-date analysis on the purchasing and media habits of the nation's largest ethnic population. The 2009 Summit included eleven new research presentations -- the comprehensive update on the latest trends and changes in the market available.

Your research library simply will not be complete without these valuable reference sources.

The 2009 Summit included presentations from the following companies:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine
Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more



Click here to order The Summit Workbook