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data on African American consumers
Black Buying Power:
$656 Billion (2003)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 145.2 bil.
- Food 56.5 bil.
- Cars/Trucks 32.6 bil.
- Clothing 23.0 bil.
- Health Care 18.0 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
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THE LATEST ON
WEB-BASED AND DIGITAL MEDIA
Africast launches nation's first
Pan-African movie channel on the Internet
(August 22, 2005) Africast Television Network has launched
America's first Pan-African movie channel offering popular African movies,
dramas and documentaries as subscription video on demand at its Website,
Internet Marketing Consortium, an international marketing company, is
investing $1.5 million in Africast on marketing and promotions aimed at
U.S. and worldwide audiences.
For $9.95 per month, subscribers can access 50 hours of film and drama
programming which is refreshed by 10 additional hours of new programming
each month. Africast is negotiating with Comcast and other cable companies
to expand its service to selected cities.
"Culturally and politically, Africa is poised to undergo more changes and
wield more influence in the world than ever before," says John Sarpong,
Africast Chairman and CEO. "However, much of what is shown about Africa is
a view from outside, seen through eyes that are not African and, in some
cases, not Africa friendly. Only if Africans can present their stories to
the world will Africa gain renewed respect and realize her promising
future. Our mission is to provide a global voice for Africans to tell
their own stories."
Bret Moore is promoted to publisher of AOL
21, 2005 – America Online, Inc., the world's leading interactive
services company, today named Bretland Moore, Publisher of
AOL BlackVoices, reporting to Michael
Barrett, Executive Vice President, Global Sales,
AOL Media Networks.
"We are thrilled to promote Bret and feel confident that he will continue
the overall success of our diversity sales initiatives," said Barrett.
publisher of AOL BlackVoices, Moore
will now lead the sales and sales development efforts for the service.
Most recently, he was Sales Director, International and Multicultural for
AOL Media Networks.
Moore is a veteran of the African-American media
market, having served as Publisher and Vice President of Sales for the
Tribune Company, where he was responsible for overall operations and
profitability of the Black Voices magazine/newspaper insert program and
advertising sales for BlackVoices.com.
During his tenure, Moore created new sales products through the
integration of online and print advertising assets, and helped conceive
and close the largest multi-year, multi-million-dollar deal with General
Motors, the largest single deal of its kind in the African-American online
space. Previously, he co-founded the successful publishing and sports
marketing company Sports View Publications, Inc., and held various sales
and marketing positions during a 14-year career with ExxonMobil.
AOL Black Voices offers new sports channel
with commentary from 'Spud' Webb
9, 2005) As
part of a new Sports Channel on the AOL Black Voices service,
Anthony "Spud" Webb is now featured in weekly sports editorial column
Little NBA with Spud Webb.”
This new area is available every Friday at AOL Keyword: BV
Sports or on the web at
bv.channel.aol.com/sports , and
features exclusive commentary from the former NBA superstar through
this year's finals.
In addition to this new column, the Sports channel also features
extensive sports coverage including a weekly recap of the best sports
stories of the week, a daily updated sports blog, highlights from sporting
events and exclusive coverage on black college sports. Also available is a
Historically Black College and Universities (HBCU) Central feature with
schedules, standings, special events, news on HBCU sports, and weekly
columnists from each of the four HBCU conferences, as well as a weekly
column from Lut Williams.
“We are excited to add an exclusive Sports channel to Black Voices to
giving our users insights into sports with a Black perspective,”
said Gary Dauphin, director and editor-in-chief, AOL BlackVoices.
new area is an expansion of our previous sports offering which was
available as part of the News section.”
In addition, Black Voices offers a voice for professional African American
athletes to tell their stories and provide a different perspective than
mainstream media. For example, the service is launching an exclusive
interview with Charles Barkley where he answers member questions and is
showcasing excerpts from his new book “Who's Afraid of a Large Black
Additionally, for those who love to interact, react and communicate with
others on different sports topics, Black Voices offers a community feature
called BV Sports Town Hall where sports fans can sound off about hot
topics like the NFL draft, getting respect for black coaches and the Kobe
and Shaquille feud, among others.
IMAGES USA selected
by AOL BlackVoices for comprehensive
4, 2005) Atlanta-based agency, IMAGES USA, has been commissioned by AOL
BlackVoices to conduct qualitative and quantitative research on African
Americans and their Internet behavior. Officials at the world's largest
Internet service provider say the study will mark the beginning of a new
initiative to better serve the black online consumer.
“To have intimate and as
complete a knowledge base on your customers and audience is key to any
business," said Bret Moore, director of sales for AOL BlackVoices. "Our
attempt is to hone in and learn as much as we can about the
African-American consumer [that is] online so that we can program
effectively to them and create as effective an environment as possible for
our advertising clients."
Focus groups are already being conducted with African-Americans in
Atlanta, New York and Los Angeles who use and don't use AOL. Random
telephone interviews in those markets will begin this week. Results of the
study are expected to be unveiled in May.
"We’re a strategic marketing partners with AOL," said Bob McNeil,
president of IMAGES USA. "We’re using this data collection to begin
forming a strategic platform for not only BlackVoices but also on how AOL
can effectively reach the African-American consumer both online and
The study will precede, coincidentally, the unveiling of the revamp of the
BlackVoices.com site. Since merging BV with Africana.com earlier this
year, AOL has been making changes to its centerpiece site for black
audiences. According to Nielsen NetRatings and
figures, 5.8 million African-American spend over 1 billion minutes on AOL
Networks each month. BV logs 2.7 million visitors each month.
"You’ve seen a lot of data on African-Americans; how many are online, how
much time they spend online," said Moore. "What we’re really trying to get
to with this particular study is a lot deeper than that. We’re focusing on
behavior, what drives behavior, what drives preferences for the segment
and go to the point of the differences and analyzing those differences.
We’re taking this two or three steps beyond anything that’s ever been
Click here to see AOL BlackVoices promotional video
AOL BlackVoices launches its own version
of 'TV's Top 5' feature
30, 2005) AOL BlackVoices
has launched a new weekly
programming feature called “TV's Top 5” to capture TV’s most buzz-worthy
moments which appeal to the African-American
audience. Those who missed Nadia’s performance on American Idol, Keshia
Knight Pulliam’s interview on Jimmy Kimmel or Oprah’s NAACP Hall of Fame
speech will have a second chance to be among those in the know and
to exchange their views and opinions.
“Since this feature already has a proven track record as part of
AOL Television's ‘TV's Top 5’ daily programming, we are confident that our
version will also generate enthusiasm and a dedicated following,” said
Gary Dauphin, Director and Editor-in-Chief for AOL Black Voices.
Whether it’s a news program, a sitcom, drama or special, the AOL
BlackVoices ‘TV's Top 5” captures video clips of the must-see moments so
that users can view them on-demand. Chosen through a combination of AOL
BlackVoices user response (including use of message boards, chats and AOL
Alerts and Reminders), measurement data provided by TiVo, and AOL
editorial input, television fans can watch each moment and rate it "Love
it," Hate it" or "Just OK," then see how their rating compares to other
New black-owned, online bank to target
affluent African-American customers.
(March 28, 2005) Forget the digital divide. A newly chartered online bank
plans to offer digital dividends by targeting affluent African-American
BankBlackwell, the first-ever African-American direct
community bank, announced today that the Office of Thrift Supervision of
the U.S. Treasury Dept. has approved its application to organize a federal
savings bank. It is the first African-American bank to obtain a federal
banking charter in more than 10 years.
The new venture will employ a direct banking business model to reduce its
overhead costs and will conduct business online, by phone and by mail.
Officials say this strategy is designed to enable BankBlackwell to provide
its customers with deposit rates among the top 5% nationally, with no fees
or minimum balances.
with plans to offer online
James Mundy, a former executive with OneUnited Bank, the nation's second
largest African American-owned bank, BankBlackwell will principally serve
African-American consumers with $50,000-plus in household income and
Part of the appeal BankBlackwell hopes to market to customers is its
requirement that customers establish an electronic link to an existing
bank account. This enables customers to avoid the problems of changing
banks, while keeping all the services, such as ATM access.
The bank's own products are designed to maximize personal financial
advantage by offering competitive rates, easy 24-hour access to funds, and
the opportunity to support the African-American community.
BankBlackwell's founders are seeking to raise about $16 million from
investors. If they are successful, operations are slated to begin this
MSN Video partners with Tina Marie TV to
stream highlights from NAACP Image Awards
and the production company Tina Marie Television teamed up to offer
content from the 36th annual NAACP Image Awards free on MSN Video. The
Internet-based broadcasts began earlier this week and can be viewed at
MSN Video will have interviews with award nominees and winners, all hosted
by veteran broadcast journalist Tina Marie Tyler (above). Each day leading
up to broadcast of the event, MSN Video will launched a new interview with
an NAACP Image Award nominee.
"We're thrilled to be a part of the excitement leading up to the NAACP
Image Awards by bringing these interviews to MSN Video," said Rob Bennett,
senior director of MSN Entertainment at Microsoft Corp. "These interviews
capture some of the enthusiasm surrounding this awards ceremony saluting
people of color who have made amazing contributions in the arts."
Tina Marie Tyler, president and CEO of Tina Marie Tyler
Television & Media, is a ten-year television veteran. She has worked for
such organizations as ABC News, Fox News, Fox Sports, and PBS. Recently,
she has served as a special entertainment correspondent for EXTRA!
"As a woman-owned, minority-focused production company, we're pleased to
work with MSN to bring the amazing achievements of minority artists and
entertainers to a larger audience by making unique video content from the
NAACP Image Awards available online," said Tyler.
MSN Video, which launched in January 2004, serves more than 60 million
consumers streaming video or audio each month. The advertising-supported
service is free to users and includes streaming video from NBC News, the
Discovery Communications Inc. network and HGTV, as well as music videos
from dozens of top artists.
The NAACP Image Awards will air on FOX TV March 25 at 8 p.m. EST/PST. The
awards were taped March 19 at the Dorothy Chandler Pavilion in Los Angeles
and are hosted this year by comedian Chris Tucker. Among the honorees are
Jamie Foxx, Oprah Winfrey and Barak Obama.
AOL signs agreement with A.G. Media for
gospel content on BlackVoices
15, 2005) A.G. Media Group, Inc. has announced today that it has signed an
agreement with America Online, Inc., a division of Time Warner, the
world's leading interactive services company to provide content and
programming to AOL's newly launched African-American service, AOL BlackVoices.
Under the agreement, A.G. Media will provide AOL BlackVoices with Gospel
music, entertainment and Christian lifestyle related articles, news items
and rich media content from its GospelCity.com web property. The AOL
BlackVoices service, which offers extensive programming, which appeals to
African Americans, reaches millions of consumers nationwide. Also, the
agreement will enable both parties to introduce co-branded features such
as online artist live chats and album release previews.
"We're excited to partner with A.G. Media to offer BlackVoices members
rich and compelling Gospel content," says Gary Dauphin, Director and
Editor-in-Chief, AOL BlackVoices. "Looking at both the Gospel landscape
and our members' interests, we realized that Gospel City's content would
be the perfect addition to AOL BlackVoices' offering of original music and
"Partnering with AOL BlackVoices provides a platform to greatly expand
A.G. Media's audience visitor traffic and revenue," said Pierre Redding,
A.G. Media Group President. "The exposure GospelCity.com will receive on
AOL BlackVoices will positively impact our ability to attract our target
demographic to the GospelCity site. Strategic alliances have been an
effective method for us to build our audience base and we will continue to
form new alliances going forward."
CFO Nina Silverstone added, "Within the first 24 months of our partnership
with AOL, it is our Company's plan to add a minimum of 750,000 new users.
The addition of this user base to GospelCity.com has the potential to
yield up to $US 5 million in annual advertising and product sale revenue
for AG Media."
A.G. Media Group was established to become a leading Christian media
holding company comprising Christian-based Internet, print and television
related content properties and technology development services.
GospelCity.com is a leading web destination for Urban/Gospel Christian
music fans and consumers who desire to access Christian music, artist
information, inspirational content, community exchange and spiritual
AOL BlackVoices can be accessed at blackvoices.com.
The BBC partners with A.G. Media's GospelCity.com to promote gospel DVD
7, 2005 ) A.G. Media Group, Inc. has announced a new marketing partnership
with the United Kingdom's British Broadcasting Corporation (BBC).
Under the agreement, the company's GospelCity.com web property will
provide a comprehensive four-week interactive marketing campaign to
promote the new release, employing a variety of novel marketing
initiatives to promote the new BBC documentary, "The Story of Gospel
Music: The Power in the Voice". The film features historical footage and
interviews of many notable gospel artists and acts including: The Clark
Sisters, Donnie McClurkin, Vanessa Bell Armstrong and many others. The DVD
also includes stirring performances from Tramaine Hawkins, Cissy Houston,
Mahalia Jackson, Thomas Dorsey, Aretha Franklin and many more. The story
of black gospel music is told by theologians, historians and Gospel
"As part of our efforts to introduce this release to the North American
gospel audience, the highly-trafficked GospelCity web property offers us
the perfect medium to reach a large African-American and Urban Christian
audience," stated Burton Cromer, Vice President, Consumer Products for BBC
"The BBC's decision to partner with us further demonstrates the global
reach and impact that the GospelCity web property has attained," stated
Richard Picart, A.G. Media COO. He continued, "We are pleased that
GospelCity is continuing to build on its track record of attracting a high
caliber of advertisers and marketers."
A.G. Media Group was established to become a leading Christian media
holding company comprising Christian-based Internet, print and television
related content properties.
launched for business news on blacks in the book publishing industry
Target Market News and Black Issues Book Review form strategic alliance to
create news and information source
(February 1, 2005) BlacksandBooks.com,
a new information Web site, has been launched to target those who want
authoritative business information about African-American authors,
publishers and booksellers. The new venture brings together Target Market
News and Black Issues Book Review magazine in a strategic alliance.
"We have long recognized the need for more trade information about
African-Americans' rising profile in book publishing - not just as
authors, but as publishing professionals, booksellers, agents and
consumers," says Ken Smikle, founder, president and publisher of Target
Market News, which is publishing BlacksandBooks.com.
"The African-American consumer market represents one of the leading growth
opportunities in the publishing industry," continues Smikle. "We have seen
black household spending on books grow from $258 million in 1996 to $331
million spent in 2003 [the most recent year in which data is available].
In the weeks ahead BlacksandBooks.com will be adding exclusive news
stories, features and statistics related to African-Americans and book
publishing. The Web site will also track the sales figures and bestselling
book figures for titles by and for African-Americans.
Black Issues Book Review (BIBR) founding editor and editorial
director Susan McHenry is editing BlacksandBooks.com from New York City,
while she continues contributing to BIBR and its web site bibookreview.com.
The the two companies will be cross-promoting their sites and
collaborating on other resources.
"BlacksandBooks.com is very fortunate to have Susan McHenry as our
editor," says founding publisher Smikle. "Her extensive experience will be
invaluable in establishing the unique information environment that we're
seeking for the site."
"The content we are launching with is just a modest example of how we
intend to change the flow of information and availability of these facts,"
said Smikle. "We believe that we can ultimately change the paradigm of how
African-Americans are viewed in the publishing business."
Target Market News, a Chicago-based news and research company that
specializes in tracking African-American marketing, media and consumer
behavior, owns TargetMarketNews.com.
to go to BlacksandBooks.com.
TennesseeBlack.com launched to serve African-Americans throughout the
(Jan 26, 2005) TennesseeBlack.com, a niche portal website that exclusively
targets the African American market in the state of Tennessee, has been
launched by JD Harper, Inc. a black-owned Chattanooga-based company.
The company's main strategy is to create the state's first one-stop,
state-wide website, that allows individuals, corporations and
organizations to target African-American market at an affordable price,
said site president and CEO, Jermaine Harper.
The new website is dedicated to educating and empowering black Tennesseans
by providing news and commentary on issues that affect the growth and the
advancement of African Americans in Tennessee.
In addition to the website, TennesseeBlack.com will coordinate a number of
off-line events and initiatives throughout the state. "Empowerment
Workshops" will focus on educating and empowering individuals and families
about wealth creation through homeownership, financial literacy and career
Tennessee's African American population exceeds 940,000 and is expected to
grow by double digits over the next decade. "We will work to build
long-lasting relationships with our advertising clients, by partnering
with them to build long-term relationships with African American
consumers," said Harper.
Africana.com making long
anticipated move to merge with AOL's BlackVoices
10, 2005) In a move that has long been expected, America Online has
announced that is it consolidating its two African-American targeted
services, Africana.com and BlackVoices.com, into one entity.
6 years, Africana.com is shutting its doors on January 31, 2005," says a
message on the site. "It's been an exciting and interesting ride, and we
hope you've enjoyed it as much as we have...While Africana.com will be no
more, many of the features that comprised Africana.com will be given a new
home at AOL BlackVoices. We hope that you, our members and readers, will
also make the move to AOL BlackVoices with us and enrich its community
with your voices."
Africana.com was purchased by AOL Time Warner in 2000 from its creators,
educators Henry Louis Gates, Jr. and Kwame Anthony Appiah.
then acquired BlackVoices.com two years ago when the the Tribune Co.
decided to close the money-losing venture. BV has more than 800,000
Annual Edition Available
'Buying Power' report reveals surge by black households for consumer
tighter economic times, African-American households are significantly
increasing their expenditures on consumer electronics for the home,
according to the newest edition of The Buying Power of Black America
report. In many categories such as video games, televisions, CD players,
cable TV service and sound equipment, black households are spending more
on average than their white counterparts.
According to the 103-page report, black households had $656 billion in
earned income in 2003, an increase of 3.9% over the $631 earned in 2002.
Read more and
see the latest expenditure figures for black consumers
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