THE LATEST NEWS
Black TV Ratings for Week of June 22 - 28
Death of Michael Jackson drives black viewers to news programs

(July 1, 2009) The worldwide reaction to the sudden death of music's "King of Pop" on June 25th sent black TV viewers in search of everything Michael Jackson. Three of the top five most watched shows were devoted coverage of the Jackson, with CBS' special taking the No.1 spot. ABC's 20/20 made the top five of Top 25 chart for the first time.

[The No.1 show for the week in white households was...
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Study finds racial differences in reaction to coverage of Michael Jackson's death

(July 2, 2009) According to a survey from the Pew Research Center for the Public and the Press, the public closely tracked the sudden death of pop superstar Michael Jackson last week. However, nearly two-in-three Americans say news organizations gave too much coverage to the story. At the same time, half say the media struck the right balance between reporting on Jackson's
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Vibe magazine shuts down suddenly; Quincy Jones announces plans to buy it

By Adrienne Samuels Gibbs
EbonyJet.com
(June 30, 2009) Vibe magazine founder Quincy Jones is distraught over the news that the famous hip-hop publication shuttered its doors today. Though no longer the owner, he did not anticipate this sudden demise, and he says he's going to bring it back to life -- albeit in a slightly different way.

"I'm trying to buy my magazine back now," Jones told EbonyJet.com just moments ago during a telephone call to Jones' London abode. "They just messed my magazine all up, but I'm gonna get it back. You better believe it, I'm gonna take...
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Three days after Michael Jackson's death, revamped BET Awards airs major tribute

By Eric Ditzian
BET.com
(June 29, 2009) With Michael Jackson's death occurring just three days before the BET Awards, the show's organizers quickly overhauled it to become a tribute to the singer. And from covers of the singer's hit songs to clips from his iconic music videos to poignant tributes from leading artists, the ninth annual BET Awards became a full-blown celebration of the life and music of the King of Pop...
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Essence Music Festival a bright spot for tourism industry this summer

By Jaquetta White
The Times-Picayune
(June 28, 2009) With a stellar musical line-up, aggressive marketing and a bevy of new events, the 15th annual Essence Music Festival is expected to draw crowds larger than last year's despite the recession and the loss of two longtime sponsors, Chevy and Budweiser.

The three-day festival, which begins July 3, is one of the few bright spots on the hospitality industry's summer schedule. Tickets sales are up almost 50 percent over this time last year, perhaps presaging that this year's festival will be...
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The death of Michael Jackson, "The King of Pop," dominates global media

By Russell Goldman, Ki Mae Heussner and Ammu Kannampilly
ABC News
(June 26, 2009) From the streets of Gary, Ind., to the palaces of Europe and the Middle East, to New York City's Times Square, millions of fans are mourning the death of Michael Jackson -- fiercely loyal subjects of a man known as the King of Pop.

Crowds across the globe gathered to listen to Michael...
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Black Cable TV Ratings for Week of June 15 - 21
'Meet the Browns' stays locked at No.1; 'Hawthorne' posts strong debut

(June 18, 2009) TBS' "Meet the Browns" repeated its usual No.1 performance by growing its audience slightly during the third week of June. The Tyler Perry hit sit-com had nearly 2.7 million black viewers for one of its two weekly episodes.

TNT's "Hawthorne," starring Jada Pinkett had a very strong Tuesday night debut. The medical drama attracted 1.6 million black viewers to take the fourth spot on the week's...
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Liquid Soul Media wins EFFIE Award for marketing campaign on CNN special

(June 26, 2009) The Atlanta-based Liquid Soul Media has won the bronze EFFIE AWARD for their outstanding development of CNN's Black In America marketing campaign. The EFFIE, one of the most prestigious award in the advertising/marketing industry, recognizes the creative ideas and communication mediums that contribute to a brand's success. The EFFIE's are known by clients and agencies globally as the Oscar of the marketing/advertising industry.
 
"We were so excited to learn that we were recognized by our...
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GlobalHue Africanic names Najoh Tita-Reid Sr. VP and Damien Reid VP

(June 24, 2009) GlobalHue, the nation's largest minority-owned, full-service marketing communications agency, today announced it has expanded its capabilities and expertise with the addition of two key new hires. Najoh Tita-Reid (left) joins as Senior Vice President, Group Account Director of GlobalHue Africanic, and Damien Reid (no relation) joins as Vice President, Account Director of GlobalHue Africanic. Both of the new hires will be based at GlobalHue-New York.

"We're excited to welcome these latest additions to the GlobalHue Africanic team," said Allen Pugh, Chairman of ...
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Black TV Ratings for Week of June 15 - 21
Fox's "Think You Can Dance" steps up  to No.1; CBS dominates as top network

(June 1, 2009) Summer viewing habits have taken hold, as evidenced in the latest lineup of Top 25 most popular shows in black households. With nothing to attract attention like the NBA Finals, broadcasters suffered a major drop in audience. The usual suspects floated to the top of the list, with Fox's, "So You Think You Can Dance" taking No.1 for the week...
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  MAAX SUMMIT UPDATE
The Ebony Experiment founders discuss "buy black" initiative at MAAX Summit

(June 20, 2009) Six months ago, John and Maggie Anderson decided it was time to do something about the relationship between black-owned businesses and the black community. They launched the Ebony Experiment (now labeled the Empowerment Experiment) with a pledge to make literally all of their family's purchases with African American owned firms for one year. To date, according to their Web site, www.eefortomorrow.com, they have spent more than $36,000 with black-owned companies.

Maggie Anderson will participate as a panelist next week at the tenth annual Marketing to African Americans with...
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BET Partners, Yahoo! partner to feature exclusive content from 'BET AWARDS '09'

(June 20, 2009) BET, the largest African American targeted media company, and Yahoo! Music, one of the world's largest music sites, are coming together for a content and promotional partnership in support of the BET AWARDS '09, the #1 program in cable television among African Americans.

As part of the partnership, Yahoo! Music will showcase for its users originally produced BET video segments in conjunction with this year's telecast, including Jamie Foxx, Beyonce and...
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ESSENCE.com, Covergirl Queen Collection partner on digital makeover tool

(June 18, 2009) Essence.com bolsters its beauty offerings with the first digital makeover application created for African-American women. The tool, Makeover Magic launches today and is being sponsored by the fastest growing cosmetics line for African-American women, COVERGIRL Queen Collection.

Makeover Magic, is designed to provide Black women with a virtual salon and makeup counter experience. Users can ...
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  MAAX SUMMIT UPDATE
Ad exec on Obama campaign to discuss marketing lessons from historic election  

Six months after the historic election of President Barack Obama, the impact on American society is just being realized. The success of the campaign -- from its ubiquitous eye-catching logo to its carefully crafted messaging -- has lessons to offer all marketing and media executives...
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Met Life study: African Americans putting greater emphasis on financial security

As the current economic crisis has led Americans to re-evaluate their priorities, the American dream is, once again, being revised.  For many, it is now defined first and foremost by financial security, followed by a greater emphasis on personal relationships -- family, marriage and children. 

According to The 2009 MetLife Study of the American Dream -- the company's third annual study -- eight in 10 or 82 percent...
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Ad agencies launch Project MC, using social networking to promote growth

By Andrew McMains
Adweek.com
(June 15, 2009) Jo Muse expected a few hours of venting at the launch meeting of Project MC, an initiative designed to define the role and importance of agencies that specialize in marketing to African-Americans, Asians and Hispanics. Instead, said Muse (left), lead organizer of the initiative, he got a full day's worth of gripes related to such shops feeling marginalized by clients and...
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Alliance for Workplace Excellence awards Equals Three Communications

(June 15, 2009) Equals Three Communications, Inc. was recognized at the annual Alliance for Workplace Excellence (AWE) luncheon for the ninth time in 10 years. Equals Three was one of 66 area companies honored at the event, among those honored were Choice Hotels International, Booz Allen Hamilton and Verizon Wireless.

To receive the award, companies must demonstrate innovative corporate culture and management practices, employee...
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Joint Center names Dr. Nicol Turner Lee VP of Media and Technology Institute

(June 18, 2009) The Joint Center for Political and Economic Studies has appointed Dr. Nicol Turner-Lee as a Vice President and the first Director of its Media and Technology Institute, which was established last year to study how the media industry and emerging communications technologies can become avenues of advancement for people of color...
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Eight new African American studies to be unveiled at tenth annual MAAX Summit

(June 15, 2009) The upcoming Marketing to African Americans with Excellence (MAAX) Summit will include new research data and trends on the $800 billion black consumer market from eight of the nation's leading research companies.

The Tenth Annual MAAX Summit, presented by Target Market News, will convene in Chicago on June 30th - July 1st. The event brings together some 200 marketing, advertising, media and research professionals each year to hear and discuss research findings and developments exclusively focused on the African-American market...
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Black Cable TV Ratings for Week of June 8 - 14
TBS and "Meet the Browns" settle in their No.1 position on cable's Top 25

(June 18, 2009) "Meet the Browns" had little trouble attracting its usual audience of two million-plus viewers. It helped that the reigning king of Wednesday nights, Tyler Perry, did not...
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Black TV Ratings for Week of June 8 - 14
The NBA Finals again lift ABC to dominance over the Top 25 TV chart

(June 18, 2009) Thanks to a five-game NBA Final series that had millions enraptured, ABC repeated its dominance over the Top 25 chart of most popular broadcast TV shows in black households. Game 4 of the Lakers - Magic match-up pulled...
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Kizart Media Partners, NABOB introduce The Power of Urban Radio Forum

(June 17, 2009) Kizart Media Partners Managing Partner Sherman Kizart, in partnership with National Association of Black Owned Broadcasters will resurrect The Power of Urban Radio brand on Thursday, Sept. 24 at the NABOB Fall Management Conference 2009 in Washington DC. While the...
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CBC presses White House for Black Press stimulus dollars, advertising fairness

By Hazel Trice Edney
NNPA News Service
(June 15, 2009) U. S. Rep. Barbara Lee (D-Calif.), chairwoman of the Congressional Black Caucus, is pressing the White House and the president's cabinet on the apparent void in federal government advertising in Black-owned newspapers and radio.

CBC spokesman Jioni Palmer this week says the CBC anticipates more exchange on the issue in coming weeks as all White House cabinet secretaries have been sent copies of...
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UniWorld hires Anthony Robinson as Sr. Account Dir. on Marine Corps account

(June 15, 2009) Anthony Robinson recently joined UniWorld Group as the Senior Account Director of the United States Marine Corps (USMC) team.  A retired Major, Robinson served in the Corps for 20 years and quickly rose through the ranks.

During his tenure with the Corps, Robinson held many leadership positions including serving as the Service Company Commander and Operations Company Commander. In this role...
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Queen Latifah to host My Black Is Beautiful Show following BET Awards

(June 17, 2009) Queen Latifah will serve as host for the My Black Is Beautiful show that will follow the live airing of the BET AWARDS '09 on Sunday, June 28 at 11:00 PM/ET. The program is the latest installment in a series of specials produced by BET and sponsored by Procter & Gamble that carry the My Black Is Beautiful theme and concept.

"Through our 'My Black is Beautiful' program we hope to spark a national dialogue among African American women that...
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Nielsen names Cheryl Pearson-McNeil to new Senior VP position

(June 15, 2009) The Nielsen Company today announced the appointment of Cheryl Pearson-McNeil as Senior Vice President of Community Relations and Public Affairs. The announcement was made by Susan Whiting, Vice Chair, and Roberto Llamas, Chief Human Resources and Public Affairs Officer.

The statement read, "With strong experience in...
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TV One's election coverage receives "Best Practices" Award from NABJ

(June 12, 2009) The National Association of Black Journalists (NABJ) announced that its annual award for "Best Practices" will go to Silver Spring, Md.-based TV One for its resourcefulness in covering the Democratic National Convention and election night from an African-American perspective.

"With minimal budget and without a news department, TV One...
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Sheryl Flowers, executive producer with Tavis Smiley Show, loses cancer battle

(June 10, 2009) Sheryl Annette Flowers, 42, whose drive and passion for news and expertise in storytelling Tavis Smiley credits with the success of his broadcast career on public radio, has died.

She died at Cedar's Sinai Medical Center in Los Angeles on June 8 following a nearly two-year battle with triple negative breast cancer, her family said.

There will be no funeral service. A memorial service will be held at 11 a.m. July 8, 2009 at the Nate Holden Performing Arts...
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Former GM marketing exec Mike Jackson blasts stifling of 'passion and creativity'

By Jean Halliday
AdAge.com
(June 12, 2009) The former VP-marketing and advertising at General Motors Corp. believes its culture is "so bureaucratic it stifles all passion and creativity" with bloated processes, woeful inefficiencies and an approach to its agencies that is threatening rather than productive.

So says Mike Jackson, who left GM two years ago after seven years, pulling no punches in a recent guest column in Automotive News entitled "GM Must Overhaul Marketing."...
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Black Cable TV Ratings for Week of June 1 - 7
With basketball gone, cable Top 25 returns to usual favorite, "Meet the Browns"

(June 11, 2009) The sports loving crowd followed the NBA and its Finals match-ups over the broadcast and allowed cable to get back to life as usual. Tyler Perry returned to his Wednesday night throne with his TBS shows, "Meet the Browns" capturing the No. 1 and 2 spots on the Top 25 cable shows. BET's fortunes increased considerably with basketball gone. It doubled its audience for...
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Today marks the farewell of analog TV and the start of digital's possibilities

(June 12, 2009) With the nationwide digital television (DTV) transition mandated to be completed today, the possibilities and benefits of digital television are becoming increasingly meaningful to consumers.  Digital technology offers consumers the ability to choose from a broader range of programming, including more diverse and localized content that directly impacts their daily lives...
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N'Digo marks 20th anniversary as one of the nation's leading African-American weeklies

(June 11, 2009) This year marks the 20th Anniversary of N'Digo Magapaper, one of the country's leading African American alternative weekly newspapers. Publisher Hermene Hartman started N'DIGO in Chicago in 1989 and over the course of two decades she has distinguished herself as a media pioneer and one of few African American women in publishing...
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Ford becomes the exclusive automotive partner of the Essence Music Festival

(June 11, 2009) Ford Motor Company, a global automotive industry leader is proud to come onboard as a first-year sponsor of the critically-acclaimed Essence Music Festival, held in New Orleans over July 4th weekend and headlined by multi-platinum selling artist Beyonce.

As a proud partner of the influential Festival, Ford has created...
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Burrell Communications names Don Moore to head new digital division

(June 10, 2009) Chicago-based Burrell Communications has appointed Don Moore as President of its new interactive division, Burrell Digital. Moore will draw on a wealth of experience garnered during a dynamic career at Google to lead the expansion of Burrell's current digital offerings.  The new division will offer...
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RushmoreDrive to shut down after Sahara Media purchase offer is rejected

By Ken Smikle
Target Market News
(June 10, 2009) One year after it backed the launching of RushmoreDrive.com, a search engine aimed at the interests of African-Americans, Interactive Corp. has announced that it will shut down operations on Friday, June 12.

Target Market News has confirmed through sources familiar with the negotiations that the closure comes after...
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Following protests over Obama cartoon, News Corp. forms diversity council

By Jesse Washington
Associated Press
(June 10, 2009) News Corp. has agreed to form an external diversity council after meeting with civil rights groups about a New York Post cartoon that critics said likened President Barack Obama to a dead chimpanzee.

The company will form a "diversity community council" in New York City that will meet with senior company...
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Robert Fitzgerald joins GlobalHue as Executive Vice President - Media Director

(June 9, 2009) GlobalHue, the nation's largest minority-owned multicultural advertising agency, announced today that Robert Fitzgerald will join the company as Executive Vice President - Media Director. This marks a key appointment as GlobalHue transforms its media group to continue to meet the communication needs of clients in a...
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Black TV Ratings for Week of June 1 - 7
ABC rides the NBA Finals to No.1 show and most watched network title

(June 9, 2009) The NBA proved potent enough give broadcast TV the same big boost it gave to cable. Of the 14 million viewers for the second NBA Finals game between the L.A. Lakers and the Orlando Magic, 4.7 million black viewers made it their favorite program of the week. The first game scored No.2 on the Top 25 chart with 4.6 million.

ABC took the week's most watched network title with 12.3 million...
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'American Legacy' publisher moves on from 14-year relationship with 'Forbes'

(June 9, 2009) RJR Communications, Inc., the parent company of American Legacy Magazine, announced the end of a nearly decade-and-a-half partnership with Forbes magazine. The first issue published solely under RJR Communications (Summer 2009) was just released on newsstands.

"Since the magazine was launched in 1995 Forbes has held a stake in the publication", said Rodney J. Reynolds, founder and publisher of the American Legacy. "After much consideration...
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NBC News launches TheGrio.com, an African American 'video-centric' Web site

(June 8, 2009) NBC News and Three Part Media LLC today launched The Grio (www.TheGrio.com), a video-centric news site devoted to stories and perspectives that appeal to the African American community. The announcement was made by NBC News Senior Vice President Adam Jones.

TheGrio.com uses the vast resources of NBC News, including owned and operated stations, affiliate stations, and msnbc.com, as well as the nation's leading newspapers and websites, to aggregate pertinent video and...
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Real Content Group and AllHipHop.com create AllHipHop Mobile platform
 
(June 5, 2009) John Huffman IV, CEO of Real Content Group (RCG), announced the formation of AllHipHop Mobile during the Ypulse Youth Marketing Conference in San Francisco June 2nd, 2009. Research reveals that urban cell phone subscribers purchase more content, send more text messages to their friends and family, and spend more time on the mobile web than any other consumer segment.

"AllHipHop.com is one of the most visited websites for urban...
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Jamila Hunter to head programming at The Oprah Winfrey Network

(June 5, 2009) Jamila Hunter has been named head of programming for OWN: The Oprah Winfrey Network. She will report to Christina Norman, chief executive officer of OWN.

A seasoned programming executive who has launched numerous series for NBC, 20th Century Fox Television and Bravo, Hunter is one of the industry's most successful nonfiction development executives. Hunter will oversee all aspects of programming development for the...
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Kevin M. Williams returns to Matlock ad agency as EVP & Managing Director

(June 5, 2009) Matlock Advertising & Public Relations today announced it has named Kevin Williams executive vice president and managing director, Brand Group.  Kevin will manage the agency's client relationships, direct its marketing communications and new media initiatives, and lead its new business development efforts.

Williams joins Matlock from Global Hue, where he served as...
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BET Networks acquires 'The Wendy Williams Show' for cable starting July 13

(June 5, 2009) BET Networks has acquired Debmar-Mercury's The Wendy Williams Show to air beginning Monday, July 13, when the talk show debuts in national syndication.

Barbara Zaneri, BET Networks' Executive Vice President of Programming Strategy, Scheduling and Acquisitions, and Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein made the announcement...
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The Coleman Entrepreneurial Scholarship announces 2009 scholarship recipients

(June 3, 2009)The Coleman Entrepreneurial Scholarship (CES) is proud to announce the program's inaugural recipients of its entrepreneurial-focused scholarship. The recipients were selected from a pool of college students in their junior or senior year who attend Historically Black Colleges and Universities or Hispanic Serving Institutions. The recipients will each receive $5,000, which will be utilized for educational expenses in the 2009-10 academic year.

The 2009 award recipients are as follows...
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Coca-Cola partners with BET this summer on African-American teens promotion

(June 4, 2009) What's your formula? That's the question Coca-Cola is asking as it launches its summer program celebrating African American teens' passion for self-expression and connectivity. Coca-Cola is partnering with one of Black Entertainment Television's (BET) most popular properties -- music series 106 & Park -- to bring the program to life.

Beginning now and running for 13 weeks, teens tuning in to...
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Target Market News announces the recipients of the 2009 MAAX Awards

Target Market News today announced the recipients of the fourth annual Marketing to African American with Excellence (MAAX) Awards. The awards program annually recognizes the contributions, innovation and exceptional performance of African-American professionals in the fields of advertising, media marketing, consumer research and public relations.

The recipients of the 2009 MAAX Awards recipients are...
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Black Cable TV Ratings for Week of May 25 - 31
Cable passes broadcast by 20 million black viewers thanks to NBA Playoffs

(June 4, 2009) This year's NBA Playoffs have seen record setting viewership across the board, but especially among black fans of the game. The boost has allowed cable channels to surpass broadcast channels in black audience for their Top 25 most watched shows.

The No.1 cable program was the Sunday showdown between Lebron James' Cleveland Cavaliers and...
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Baltimore launching tourism promotion to lure more African-American visitors

By Rachel Bernstein
Baltimore Business Journal
(June 4, 2009) The Baltimore Area Convention and Visitors Association will launch new marketing and advertising initiatives to target black travelers as part of a multicultural tourism effort. The promotion has already nabbed BACVA a new convention for 2012.

In a bid to get locals to plan and hold their family reunions in Baltimore, BACVA will spend...
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Illinois Lottery awards Burrell multi-year contract worth $6.4 million

(June 4, 2009) The Illinois Lottery announced today that it has awarded Burrell Communications a contract to provide public relations and integrated communication services.  Additionally, Burrell Communications will perform other special projects to assist the Lottery and its other communications partners.

The Illinois Department of Revenue sent out a request for proposals in February 2009 for the Lottery contract. A committee of six Lottery representatives evaluated four...
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Black TV Ratings for Week of May 25 - 31
CBS, most watched network, takes over a Top 25 without  'Idol,' or 'Dancing'

(June 3, 2009) The last week of the May was extremely kind to CBS. Not having to compete against "American Idol," "Dancing with the Stars" of the NBA Playoffs, the network swept the top three spots on the chart. Though there were significantly fewer folks watching, CBS notched seven winners in the top ten.

CBS had more black viewers -- 11.1 million -- than any...
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Emil Wilbekin joins Essence.com leadership team as managing editor

(June 1, 2009) Emil Wilbekin has been named Managing Editor of Essence.com; responsible for the development of original, timely and compelling daily content and programming for the site's multiple channels. The announcement was made today by Angela Burt-Murray, Editor-in-Chief, ESSENCE, to whom he will report.

As one of the first projects to emerge from the partnership between The Warner Bros. Television Group's Telepictures Productions and Time Inc.'s Essence Communications Inc., the revamped Essence.com is the largest and fastest growing...
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Radio execs hear passionate pleas from musicians on royalties legislation

By Susan Whitall
The Detroit News
(June 3, 2009) 'Money, that's what I want," Motown's Barrett Strong sang back in 1959, and that's what dozens of singers and musicians want from broadcast radio, they told a town forum hosted Tuesday by U.S. Rep. John Conyers at Wayne State University's Spencer Partrich Law Auditorium.

Dionne Warwick, Sam Moore and hip-hop artist Rhymefest were among the artists on the panel discussing the controversial Performance Rights Act sponsored by Conyers (and already passed by the Judiciary Committee), which...
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Interactive One names Sheryl Goldstein to new position of SVP of Sales

(June 2, 2009) Interactive One, LLC the digital connection for Black America and the digital division of Radio One, Inc., the largest African American multimedia company, today announced that Sheryl Goldstein has been named Senior Vice President of Sales. Goldstein will bring more than 25 years of sales and marketing experience and a concentration in digital, to her position.

In this newly created position at Interactive One, Goldstein will be responsible for driving revenue, by leading all of national sales, sales marketing and working with marketers to...
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Smart marketers recognize the changing African American demographics
 
By Christopher Wolf
QSRMagazine.com
(June 1, 2009) The Obamas are expanding black family definitions beyond Bill Cosby's Huxtables and Tyler Perry's Madea Simmons with real-world examples and lessons.

The potential for influence is not lost on the first lady, who already has put healthy eating at the top of her agenda. In the first few months of this year, Michelle Obama...
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Arbitron misses benchmarks on blacks, Hispanics in big markets in April

By Mike Boyle
Radio and Records
(May 29, 2009) As hard as Arbitron says it is working to restore credibility to its struggling electronic ratings system, the ratings firm continues to find itself in misstep after misstep.

In the latest portable people meter survey for the month of April, Arbitron missed several ethnic benchmarks in several markets. That's not a good sign for a company under Federal...
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Philadelphia Tribune, oldest African American newspaper, marks 125th year

Black Cable TV Ratings for Week of May 18 - 24 It's repeat the past week for NBA on cable; Playoffs make TNT top network

U.S. Census chief tells why African-American count is critical to success

Black TV Ratings for Week of May 18 - 24 The NBA breaks records with Playoffs viewership; CBS stays top network

Papers of 'Chicago Defender' founding family donated to Chicago Public Library

Upfront Fall TV lineup includes LL Cool J, Michael Straham, Wanda Sykes

LAGRANT Foundation to award $100,000 to 15 ethnic minority college students

Sanders\Wingo recognized as Advertising Agency of the Year by Black Enterprise


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