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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.


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RECENT NEWS STORIES
Vernon Slaughter, innovative and admired veteran music industry executive, dies at 63

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Movie industry report may under-rate impact of African-American ticket buyers

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Click here for more recent news stories and our news archive

 

THE LATEST NEWS
UniWorld Group agency re-brands under new name and Culture Lab unit

(June 3, 2014) UniWorld Group, one of the industry's leading multicultural advertising agencies, announced its rebranding today. The agency's new identity includes a name change to UWG, a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends. The rebranding comes on the second anniversary of the leadership...
Story continued...

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African American TV & Video Summit, first targeted TV conference, in Chicago July 21

The African American Television and Video Summit, the first conference devoted exclusively to the trends and opportunities in targeted TV, will be presented by Target Market News, in association with The NABOB Foundation, on Monday, July 21st, 2014 at the Museum of Broadcast Communications in downtown Chicago. The all-day conference will explore a range of topics...
Story continued...

Study: Data on Black, Hispanic and Asian car buyers point auto market's future

(May 30, 2014) Strategic Vision, the research-based consultancy, has completed its annual review of the New Vehicle Experience Study. The study focuses on the differences of various ethnic groups to learn what brands lead with which ethnic customers, and what it is about those brands that lead to the increase in vehicle sales. The NVES ethnic review was based on over 525,000 respondents who...

Story continued...

Black church group urges African Americans to withhold donations to NPR

(May 27, 2014) The National Black Church Initiative, a faith-based coalition of 34,000 churches, called on all African Americans to withhold donations to National Public Radio after it cancelled "Tell Me More," its only program featuring an African-American host, and regularly addressing issues and concerns of the black community...
Story continued...

Jesse Jackson gets promise from Google on diversity data; Facebook declines

(May 22, 2014) Rev. Jesse Jackson has been making the rounds of shareholder meetings among Silicon Valley's biggest companies. On each occasion he has asked Google, Apple, Twitter and Facebook to disclose publicly the information that they are require by law to file with the Federal government. All U.S. firms with 100 or more employees must file form EEO-1 each year with information about the race and gender of their workforce...

Story continued...

Study: 73% of black women use mobile for beauty product purchase decisions

(May 21, 2014) A new study shows that African American women actively use their mobile phones to research new beauty products, find deals and share their experiences. The study, from Social Lens Research in partnership with MocoSpace and Identity, found that 73% of African American Women versus 64% of the total population surveyed use mobile to research products, find deals...
Story continued...

American Legacy announces plans for black history and culture video streaming site

(May 20, 2014) The founder of American Legacy Magazine has announced plans to launch American LegacyXL, a streaming video and non-video digital subscription portal in February 2015. Subscribers to the portal will have access to four major content areas: African-American historical movies, original television programs based on American Legacy magazine's content, access to American Legacy's digital archives for back issues and research purposes and...

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BET Networks special, 'Stolen Innocence,' examines sexual exploitation of children


(May 20, 2014) BET Networks, in association with Arise TV, will address the global issue of the sexual exploitation of children in a news special, "Stolen Innocence: Your Daughters Are Our Daughters." The program will premiere Friday, May 23 at 7PM ET/PT on BET and Saturday, May 24 at 10 PM ET/ 7 PM PT on the Centric network...
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Black Cable TV Ratings for Week May 5 - 11
VH1's Love & Hip Hop beats NBA Playoff for top-rated cable show in black homes

(May 15, 2014) Even though it's the height of the NBA Playoffs, and more than 50 percent of all the viewers in the Top 25 came from basketball-related programming, VH1's Love & Hip Hop topped the char with 3.4 million viewers and a 24 share...

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Black TV Ratings for Week of May 5 - 11

NBA Playoffs on ABC return to the Top 25 with match between the Heat and Nets

(May 13, 2014) This year's Playoffs have been good to the NBA on television, and sometimes for all the wrong reasons. The off court battle between L.A. Clippers' owner, Don Sterling and the league have, no doubt, added viewers to the games. The primetime match-up between the Miami Heat and the Brooklyn Nets -- in which the reigning champs were beat by...
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Toyota VP Jim Colon awarded honorary doctorate from Grambling State University

(May 13, 2014) Grambling State University awarded James Colon, vice president of African American Business Strategy at Toyota Motor Sales, Inc., an honorary doctorate degree at its 2014 Spring Commencement ceremony.  It is the most prestigious degree the historically black university...
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Jeep ads feature Epic Records' new Michael Jackson song in GlobalHue campaign

(May 12, 2014) The Jeep brand has teamed up with Epic Records and USA Basketball to launch a first-ever summer brand campaign. The campaign from agency GlobalHue features the Epic Records just released song "Love Never Felt So Good" by Michael Jackson, and will star USA Basketball National Team point guard Kyrie Irving. The 360-degree fully integrated campaign includes an omni-channel approach with...
Story continued...


Radio One reports drop in station revenue, increase shown for internet business

(May 10, 2014) Radio One, Inc. reported its results for the quarter ended March 31, 2014. Net revenue was approximately $111.1 million, an increase of 12.1% from the same period in 2013.  Station operating income was approximately $35.2 million, a decrease of 1.9% from the same period in 2013. The company reported operating income of approximately $15.8 million, compared to...
Story continued...


Larry Wilmore signed to replace Stephen Colbert in late-night show on Comedy Central

(May 9, 2014) Late night television is about to get its second black host.

The New York Times is reporting that Comedy Central has inked a deal Larry Wilmore to replace Stephen Colbert at the end of the year when assumes the helm of "Late Night with David Letterman" on CBS...
Story continued...


The NBA names Dick Parsons, former Time Warner chairman, interim CEO of L.A. Clippers

(May 9, 2014) The National Basketball Association has named former Citigroup chairman and former Time Warner chairman and CEO Dick Parsons the interim CEO of the Los Angeles Clippers, effective immediately, it was announced today by Commissioner Adam Silver. Parsons is currently a senior advisor at Providence Equity Partners and sits on the board of directors for the Commission on Presidential Debates.
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Jet, an iconic magazine in the industry and black households, to end publication

(May 7, 2014) Johnson Publishing Company announced today that JET magazine, the iconic news weekly founded in 1951, will cease publication at the end of June. The title will become a digital magazine app. JPC said it is making the proactive decision to adapt to the changing needs of its readers as their desire to get information quickly and easily increases. JET, the number three magazine in the African-American market, with a rate base of 700,000, started...
Story continued...

Online producer, BlackTree TV, moves to daily television with Soul of the South deal

(May 4, 2014) BlackTree TV, one of the largest online content providers for urban entertainment programming, announced the premiere of a television program on Soul of the South Network. 'BlackTree on TV' hosted by Alex Hudgens airs weekdays at 5:30 pm and 1 am CT and is the first urban daily entertainment show of its kind...
Story continued...

McDonald's extends its 365Black Awards program to recognize exceptional teens

(May 3, 2014)  For the first time, McDonald's USA is looking to the community to help select this year's Community Choice Youth Award recipients who will be honored during the 11th annual 365Black Awards. McDonald's gives the awards annually to salute outstanding individuals who are committed to making positive contributions that strengthen the African-American community...

Story continued...

REVOLT's Sean Combs makes the case for his channel's value at The Cable Show

(May 1, 2014) At The Cable Show in Los Angeles, the founder of the cable channel, REVOLT, Sean Combs told an audience of industry professionals his vision for the network, the upside of losing out on the deal to buy Fuse network, and how his team measures the progress they've made in the past six months (Watch video)...
Story continued...

Africa Channel announces executive appointments in marketing, programming


(April 30, 2014) The Africa Channel announced today a pair of executive moves in the areas of programming, marketing and digital. Narendra Reddy has joined The Africa Channel as senior vice president of programming & production, a new position. Brian Newton has been promoted to vice president of marketing & digital...

Story continued...

Nielsen's 2Q radio report highlights growth of African American, Hispanic listeners
 
(April 30, 2014) Nielsen's second report on radio for the year looks at African-American and Hispanic listeners and  finds that they both continue to represent a growing opportunity for the radio industry. African-American listeners have in fact, grown at a greater rate than the rate for all radio listeners...
Story continued...

Sponsors dropping the NBA's L.A. Clippers after airing of owner's racist comments

(April 28, 2014) The firestorm of reactions to the racist comments allegedly made by the owner of the Los Angeles Clippers basketball team, Donald Sterling, has now drawn a response from advertisers. Statements from CarMax and Virgin America are both cited in press reports saying they have ended all sponsorship agreements...
Story continued...

Essence kicks-off 20th festival with multi-city tour with partner Walmart

(April 28, 2014) The 20th anniversary of the Essence Festival is getting underway with a series of multi-city events that started this week. "The Road to ESSENCE Festival," in partnership with Walmart, kicked off April 26th offering a free day of live music, empowering conversations led by ESSENCE editors and special guests, cool give-aways...

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Black TV Ratings for Week of April 14 - 20
'Scandal' posts largest black audience ever for season finale, giving ABC top network title

(April 24, 2014) There seems to be no end to the growing appeal of the political drama, Scandal, and the final episode of its third season attracted the show's biggest audience ever. Of the 10.6 million total audience that tuned in, black viewers accounted for 4.1 million, or 38 percent. ABC was easily the most watched...
Story continued...

Bounce TV's debut of 'One Love' is the channel's most watched original series
 
(April 22, 2014) Bounce TV's newest original series One Love reached nearly 1.1 million persons across its series premiere week runs to become the most-watched original in Bounce TV's history. Since first beginning to receive Nielsen ratings one year ago this month, the network has increased primetime viewership by 39% in Households...
Story continued...


Ebony names Mitzi Miller its top editor as Amy DuBois resigns unexpectedly

(April 23, 2014) In a move that caught the industry by surprise, Amy DuBois Barnett resigned her position as editor-in-chief of Ebony magazine on April 22nd and was replaced by Mitzi Miller, the editor-in-chief of sister publication, Jet magazine. Desiree Rogers, CEO of Johnson Publishing Company, said that the change was effective immediately. A statement from the company...
Story continued...

BET Networks set to debut Keke Palmer in daily talk show this summer
 
(April 22, 2014) BET Networks and Telepictures have announced that they are partnering on a new daily talk show targeting millennials. The Keke Palmer Project -- the working title of the program -- is set to premiere on the network this July hosted by singer, actress and activist Keke Palmer and will air Mondays - Fridays during its initial...
Story continued...

 

 










 

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