THE LATEST NEWS
Michelle Thornhill promoted by Wells Fargo to SVP, Manager for
15, 2013) Wells Fargo recently named Michelle Thornhill, senior vice
president, as strategy and integration manager reporting directly to the
head of Enterprise Diversity and Inclusion. For the last five years,
Thornhill served as the African American segment manager at Wells Fargo.
In this role, she led the development and execution of the enterprise
marketing and engagement strategy for African American...
Isaacson named advertising agency of the year by Black Enterprise
15, 2013) Walton Isaacson has been named 2013 Advertising Agency of the
Year by Black Enterprise magazine. The award will be officially presented
on May 17, 2013, at the B.E. 100s Awards Dinner Gala during the 2013 Black
Enterprise Entrepreneurs Conference at the Columbus Convention Center in
Bounce TV to debut first original non-scripted series with Walmart as
(May 13, 2013) Bounce TV, the nation's first-ever broadcast television
network for African Americans, will premiere its first original
non-scripted series, Forever Jones Presented by Walmart on Wednesday, June
5 at 9:00 p.m. ET. Coming on the heels of Bounce TV's successful original
Gill, advocate for marketing and supplier diversity fairness, honored in
13, 2013) Glenda A. Gill, Executive Director of the Rainbow PUSH
Automotive Project, was honored recently by The National Association of
Securities Professionals of Detroit with its NEXT.com Award. The 7th
annual awards ceremony and scholarship banquet took place last week and
assists financially challenged college students of metro Detroit. As
executive director of Rainbow PUSH-CEF Global Automotive Project, Gill has
been praised for her passion for change
TV Ratings for Week of April 29 - May 5
'Scandal' is No.1 for second consecutive week, but CBS still most watched
2013) As the ABC hit drama Scandal heads towards its season finale, Black
audience numbers are heating up. The show matched its 2.7 million viewers
from the third week of April and landed firmly in No.1 against American
Idol. Overall, however, the number of shows on the Top 25 with at least
one million Black viewers dropped from 17 to 12.
Toyota sponsors The ROOT's new Twitter tool tracking black trend topics
(May 3, 2013) THE ROOT has announced the launch of The Chatterati, a
digital tool sponsored by Toyota Avalon that presents up-to-the-minute
information about the topics trending among Twitter's black audience.
Aiming to provide a valuable public resource, THE ROOT's The Chatterati
will offer critical insight into the topics, storylines and hashtags the
African American social media community is tuning into...
LAGRANT Foundation to award $250,000 in scholarship to 36 students
(May 3, 2013) After receiving applications from ethnic minority students
across the country in undergraduate and graduate programs related to
advertising, marketing and public relations, The LAGRANT Foundation has
selected 36 exceptional students to be the recipients of the scholarship,
totaling $250,000. To commemorate the 15th anniversary of the scholarship
program, TLF will award 22 undergraduate students with $5,000 scholarships
and 14 graduate students with $10,000 scholarships...
Jesse Jackson wants to talk with PepsiCo about ad policies and practices
2, 2013) Target Market News has learned that the Rev. Jesse L. Jackson has
requested a meeting with PepsiCo executives following a public outcry over
a commercial for the company's Mountain Dew brand.
The commercial, criticized as "racist," depicted five black men and a goat
in a police line up. The spot was developed by music producer Tyler the
Creator and was, he said, intended to be humorous. One African-American
social critic labeled the ad "the most racist commercial in history...
pulls online commercial for Mountain Dew after critics label it 'racist'
(May 1, 2013) A 60-second commercial for PepsiCo's Mountain Dew brand was
pulled by the company after a barrage of criticism including one
commentator who labeled it "the most racist commercial in history." The
trade publication Adweek broke the story online on Wednesday which set off
a media firestorm. The spot was the third in an episodic series created
for Mountain Dew by hip-hop impresario Tyler the Creator. The central
character in each spot is...
Cable TV Ratings for Week April 22 - 28
Playoffs dominance with alternative for black viewers to basketball
2013) Just as they do every year at this time, the NBA Playoffs on TNT and
ESPN dominated cable viewing in Black households. But those who aren't
basketball fans went elsewhere. That helped push VH1's "Love & Hip Hop"
and "T.I. and Tiny" to more than two million viewers each and the No.1 and
2 spots respectively on the Top 25 cable shows for the week...
Ratings for Week of April 22 - 28
'Scandal' again No.1, pushes ABC to overtake CBS as week's most watched
30, 2013) The story lines on network TV's prime time drama are winding
toward the season finales, and viewers are coming back to catch the last
original episodes. "Scandal" jumped to almost three million Black viewers,
which pushed the show to No.1 for the week and helped ABC overtake CBS as
the network with the most viewers on the Top 25. ABC had a total of...
network begins production on 'Exhale,' its first original weekly talk
(April 29, 2013) The ASPiRE cable network has started production in Los
Angeles on its new original weekly talk series, "Exhale." The weekly show
will be hosted by journalist and media maven Angela Burt-Murray; actress
and comedian Erin Jackson; director, writer and actress Issa Rae; blogger,
author and TV anchor Rene Syler; and actress Malinda Williams. The
eight-episode series will premiere in June to coincide with the one-year
anniversary of the ASPiRE network's launch...
promotes Marc Bland to Vice President of Diversity Marketing Practice
29, 2013) Polk, the premier provider of automotive information and
marketing solutions, has announced that it has promoted Marc Bland to Vice
President of Diversity Marketing Practice. He will continues his focus on
developing strategies for multicultural markets. Bland, a member of the
Polk team since 1999, has held several roles within the organization,
including senior systems developer, solutions consultant, manager of the
analytic solutions production team...
Green Initiative awards grand prize to Grambling State University student
(April 29, 2013) Toyota Green Initiative (TGI), an environmental
stewardship platform designed to empower the African American community to
adopt a sustainable lifestyle, is pleased to announce that student Corban
Bell of Grambling State University in Grambling, La., is the grand prize
winner of TGI's third annual Green Campus Contest...
BlackAtlas.com gets grounded by American Airlines in transformation plans
(April 29, 2013) After three and a half years as on of the most popular
travel Web sites among African-Americans, BlackAtlas.com has been shut
down by American Airlines.
Visitors to BlackAtlas now receive a message that says "We've got a new
flight Path." The whole announcement reads: "You may have heard about the
big changes taking place at American Airlines. Now, in an effort to bring
you the latest news and information about...
With Purpose Global Summit attracting multicultural media professionals
(April 28, 2013) Media professionals will play a major role in the "Women
With Purpose Global Summit…Mind, Body & Soul" when hundreds of
accomplished, culturally diverse women from around the world convene in
St. Martin/St. Maarten June 18-22, 2013. The invitation-only gathering
will offer seminars and workshops in unconventional settings. Among the
media executives participating in the Women's Summit are CNN's Soledad
O'Brien, Oprah Winfrey Network's Iyanla Vanzant...
'Conversations With Ed Gordon' begins syndication this weekend as one-hour
24, 2013) Ed Gordon Media announced the start of syndication of
"Conversations with Ed Gordon," a quarterly, one-hour special hosted by
the award-winning journalist and interviewer. With Gordon serving as host
and executive producer, the specials will be aired nationally, including
on all ten NBC- owned and operated affiliates. The first special begins
airing Sunday, April 28, 2013...
Black Cable TV Ratings for Week April 15 - 21
The NBA Playoffs
give cable networks a big boost in Black viewership
17, 2013) Though the last games of the NBA regular season didn't do as
well the first round of the NBA Playoffs. the league attracted nine
million Black viewers (ages 2+) to TNT and ESPN. The games, however,
couldn't unseat Bravo's "Real Housewives of Atlanta" from its perch at
acquired by SpinMedia with plans to end magazine in favor of online
25, 2013) SpinMedia, which currently owns a host of music and
entertainment websites, yesterday announced that it had bought the rights
to Vibe magazine and its websites, Vibe.com and Vibevixen.com, for an
undisclosed price. The move re-unites Vibe with Spin which, as magazines,
were both owned by the same company more than a decade ago...
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Adrienne Lofton Shaw named Chief Marketing Officer
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Black Cable TV Ratings for Week April 1 - 7 'Real
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Integrated Multicultural Media Solutions launches
media management services
Black TV Ratings for Week of April 1 - 7 Final Four
fails to unseat 'Scandal' as the most watched TV show in black households
UniWorld founder Byron Lewis' Hall of Fame induction
to be celebrated at Schomburg
NewMediaMetrics signs BET Networks for
African-American brand study
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with two-night launch in May
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