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Tom Joyner launches fund to assist HBCU students from New Orleans

(Sept. 12, 2005) Tom Joyner, the top ranked nationally syndicated radio and television personality and entrepreneur, has launched The Tom Joyner Foundation HBCU Scholarship Relief Fund to assist students at three Historically Black Colleges and Universities (HBCUs) whose campuses have been shut down due to Hurricane Katrina's devastation.

"We know this is a difficult time for everybody," said Joyner, whose syndicated radio show is aired in 115 markets reaching nearly 8 million listeners. "This fund is designed to try to make sure all those students that transferred out of schools in New Orleans -- and there are some 9,000 of them -- can stay in school because that's what were focused on here at the Foundation."

Joyner has set aside up to $1 million to help students who have been displaced by Hurricane Katrina. The fund will assist students from Dilliard, Xavier and Southern University...
Story continued...

Cleveland’s cable operator finds success with ads that mirror community

By Simon Applebaum
Cable World
(Sept. 12, 2005) We hear it every year at this time--"diversity is good business." Nowhere is that proving truer than in Adelphia's Cleveland system. And there are hard numbers to back it up. The system added 2,500 subs in the first six months of 2005. There are also 16% fewer disconnects this summer versus last summer.

Managers cite many reasons for these successes, yet they insist diversity is a major factor. Not coincidentally, then, the system's Latino digital lineup has soared. Six weeks after a promotion begun at the Puerto Rican Day Festival in mid-July with flyers, augmented by cross-channel spots featuring ESPN Deportes over local avails, the lineup has increased penetration by 25%, Adelphia marketing manager Dana Olden says...
Story continued...

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Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $656 Billion (2003) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 145.2 bil. - Food 56.5 bil. - Cars/Trucks 32.6 bil. - Clothing 23.0 bil. - Health Care 18.0 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS Tom Joyner launches fund to assist HBCU students from New Orleans (Sept. 12, 2005) Tom Joyner, the top ranked nationally syndicated radio and television personality and entrepreneur, has launched The Tom Joyner Foundation HBCU Scholarship Relief Fund to assist students at three Historically Black Colleges and Universities (HBCUs) whose campuses have been shut down due to Hurricane Katrina's devastation. "We know this is a difficult time for everybody," said Joyner, whose syndicated radio show is aired in 115 markets reaching nearly 8 million listeners. "This fund is designed to try to make sure all those students that transferred out of schools in New Orleans -- and there are some 9,000 of them -- can stay in school because that's what were focused on here at the Foundation." Joyner has set aside up to $1 million to help students who have been displaced by Hurricane Katrina. The fund will assist students from Dilliard, Xavier and Southern University... Story continued... Cleveland’s cable operator finds success with ads that mirror community By Simon Applebaum Cable World (Sept. 12, 2005) We hear it every year at this time--"diversity is good business." Nowhere is that proving truer than in Adelphia's Cleveland system. And there are hard numbers to back it up. The system added 2,500 subs in the first six months of 2005. There are also 16% fewer disconnects this summer versus last summer. Managers cite many reasons for these successes, yet they insist diversity is a major factor. Not coincidentally, then, the system's Latino digital lineup has soared. Six weeks after a promotion begun at the Puerto Rican Day Festival in mid-July with flyers, augmented by cross-channel spots featuring ESPN Deportes over local avails, the lineup has increased penetration by 25%, Adelphia marketing manager Dana Olden says... Story continued... RECENT HEADLINES Shakeup at Sears Holdings elevates Aylwin Lewis to CEO ONYXStyle magazine forms advertising alliance with the Houston Chronicle SWG&M rebrands itself as Sanders\Wingo to reflect new focus at ad agency Verizon uses real customer stories in multi-media grassroots campaign from Burrell Steve Harvey returns to radio with national distribution through Clear Channel Time Inc. promotes "money" executive editor Sheryl Hilliard to editor at large New magazine offers upscale shopping advice for African-American women ___________________________ Access our news archives Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research News People in the News Industry News	11th Annual Edition Available 'Buying Power' report reveals surge by black households for consumer electronics Despite tighter economic times, African-American households are significantly increasing their expenditures on consumer electronics for the home, according to the newest edition of The Buying Power of Black America report. In many categories such as video games, televisions, CD players, cable TV service and sound equipment, black households are spending more on average than their white counterparts. According to the 103-page report, black households had $656 billion in earned income in 2003, an increase of 3.9% over the $631 earned in 2002. Read more and see the latest expenditure figures for black consumers ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more!