Stats from "The Buying Power of Black America"


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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2006 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	CONSUMER EXPENDITURE DATA From "The Buying Power of Black America" Click here to get data from our current 2005 Buying Power of Black America report THE BUYING POWER OF BLACK AMERICA - 2003 This is the eleventh edition of Target Market News' annual report on African-American consumers. Again, most of the increases were in categories most influenced by women's purchases. The economic slowdown continues and surely will have an impact on future spending. In 2003 black households had $656 billion in earned income. Apparel Products and Services . . . . . . . . . . . . . $23.0 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . . 2.5 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . 2.5 billion Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . 2.5 billion Books . . . . . . . . . . . . . . . . . . . . . . . . . . 326 million Cars, Trucks and Motorcycles . . . . . . . . . . . . . .32.6 billion* Computers and Related Equipment . . . . . . . . . . . . . 1.9 billion Consumer Electronics. . . . . . . . . . . . . . . . . . . 3.5 billion Contributions . . . . . . . . . . . . . . . . . . . . . 12.3 billion Education . . . . . . . . . . . . . . . . . . . . . . . . 6.2 billion Entertainment and Leisure . . . . . . . . . . . . . . . . 2.7 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . 56.5 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . 7.9 billion Health Care . . . . . . . . . . . . . . . . . . . . . . 18.0 billion Household Furnishings and Equipment . . . . . . . . . . 11.9 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . . 973 million Housing and related charges . . . . . . . . . . . . . . 145.2 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . 16.2 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . . 6.0 billion Personal Care Products and Services . . . . . . . . . . . 6.5 billion Sports and Recreational Equipment . . . . . . . . . . . . 900 million Telephone Services. . . . . . . . . . . . . . . . . . . 14.4 billion Tobacco Products and Smoking Supplies . . . . . . . . . . 2.8 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . . 2.3 billion Transportation, Travel and Lodging. . . . . . . . . . . . 4.8 billion Copyright (c) 2004 Target Market News. All rights reserved. From "The Buying Power of Black America - 2004" Do not cite without proper credit. This total does not include all automotive related expenditures listed in the report. THE BUYING POWER OF BLACK AMERICA - 2002 Target Market News marks the tenth anniversary of its annual report on African-American with the most comprehensive edition ever published. The data collected for 2002 expenditures shows that African-American households were still making big purchases cars and trucks, consumer electronics and gifts. Most of the increases were in categories most influenced by women's purchases. The economic slowdown will likely have an impact on future spending, but black consumers are still investing in the things they need to sustain their lifestyles. In 2002 black households had $631 billion in earned income. Apparel Products and Services . . . . . . . . . . . . . $22.9 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . . 1.5 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . . .2.2 billion Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . 2.9 billion Books . . . . . . . . . . . . . . . . . . . . . . . . . . 303 million Cars, Trucks and Motorcycles . . . . . . . . . . . . . .46.7 billion Computers and Related Equipment . . . . . . . . . . . . . 1.9 billion Consumer Electronics. . . . . . . . . . . . . . . . . . . 3.2 billion Contributions . . . . . . . . . . . . . . . . . . . . . .10.3 billion Education . . . . . . . . . . . . . . . . . . . . . . . . 4.6 billion Entertainment and Leisure . . . . . . . . . . . . . . . . 2.5 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . .54.7 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . 7.9 billion Health Care . . . . . . . . . . . . . . . . . . . . . . .16.7 billion Household Furnishings and Equipment . . . . . . . . . . .11.6 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . . 996 million Housing and related charges . . . . . . . . . . . . . . .31.7 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . .14.2 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . . 5.3 billion Personal Care Products and Services . . . . . . . . . . . 6.2 billion Sports and Recreational Equipment . . . . . . . . . . . . 386 million Telephone Services. . . . . . . . . . . . . . . . . . . .13.6 billion Tobacco Products and Smoking Supplies . . . . . . . . . . 2.6 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . . 1.9 billion Transportation, Travel and Lodging. . . . . . . . . . . . 5.1 billion Copyright (c) 2002 Target Market News. All rights reserved. From "The Buying Power of Black America - 2002" Do not cite without proper credit. This total does not include all automotive related expenditures listed in the report. THE BUYING POWER OF BLACK AMERICA - 2001 The ninth annual edition of Target Market News' report on black consumer expenditures showed that African-American households were still making big purchases on personal and home oriented products. While the economy began slowing down, significant growth was found in categories such beverages, computers, contributions, insurance, sports and recreational equipment and toys. In 2001 black households had $601 billion in earned income. Apparel Products and Services . . . . . . . . . . . . . $22.3 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . . 1.5 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . 2.9 billion Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . 2.4 billion Books . . . . . . . . . . . . . . . . . . . . . . . . . . 295 million New and Used Cars and Trucks. . . . . . . . . . . . . . 30.1 billion Computers and Related Equipment . . . . . . . . . . . . . 2.1 billion Consumer Electronics. . . . . . . . . . . . . . . . . . . 3.3 billion Contributions . . . . . . . . . . . . . . . . . . . . . . 9.2 billion Education . . . . . . . . . . . . . . . . . . . . . . . . 5.0 billion Entertainment and Leisure . . . . . . . . . . . . . . . . 2.4 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . 52.4 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . 3.0 billion Health Care . . . . . . . . . . . . . . . . . . . . . . 14.5 billion Household Furnishings and Equipment . . . . . . . . . . 11.7 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . . 948 million Housing and related charges . . . . . . . . . . . . . . 130.7 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . . 6.8 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1 billion Personal Care Products and Services . . . . . . . . . . . 5.2 billion Sports and Recreational Equipment . . . . . . . . . . . . 550 million Telephone Services. . . . . . . . . . . . . . . . . . . 13.0 billion Tobacco Products and Smoking Supplies . . . . . . . . . . 3.2 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . . 2.0 billion Transportation, Travel and Lodging. . . . . . . . . . . . 5.5 billion Copyright (c) 2002 Target Market News. All rights reserved. From "The Buying Power of Black America - 2002" Do not cite without proper credit. This total does not include all automotive related expenditures listed in the report. THE BUYING POWER OF BLACK AMERICA - 2000 In Target Market News' eighth annual report on black consumer expenditures, there are indications that African-American households continued to enjoy the fruits of a good economy. Consumer electronics and housewares were among the big gainers over last year. Black women remained a growing influential force in black households, and they are the strongest new opportunity for marketers. In 2000 black households had $543 billion in earned income. Apparel Products and Services . . . . . . . . . . . . . $24.7 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . . 2.1 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . 2.2 billion Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . 2.6 billion Books . . . . . . . . . . . . . . . . . . . . . . . . . . 356 million New and Used Cars and Trucks. . . . . . . . . . . . . . 31.3 billion Computers and Related Equipment . . . . . . . . . . . . . 1.6 billion Consumer Electronics. . . . . . . . . . . . . . . . . . . 3.8 billion Contributions . . . . . . . . . . . . . . . . . . . . . . 7.1 billion Education . . . . . . . . . . . . . . . . . . . . . . . . 5.3 billion Entertainment and Leisure . . . . . . . . . . . . . . . . 2.3 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . 52.9 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . 8.6 billion Health Care . . . . . . . . . . . . . . . . . . . . . . 14.4 billion Household Furnishings and Equipme . . . . . . . . . . . 12.9 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . . 943 million Housing and related charges . . . . . . . . . . . . . . 128.1 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . . 6.1 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . . 4.8 billion Personal Care Products and Servic . . . . . . . . . . . . 5.2 billion Sports and Recreational Equipment . . . . . . . . . . . . 392 million Telephone Services. . . . . . . . . . . . . . . . . . . 12.3 billion Tobacco Products and Smoking Supp . . . . . . . . . . . . 2.7 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . . 1.7 billion Transportation, Travel and Lodgin . . . . . . . . . . . . 5.3 billion Copyright (c) 2001 Target Market News. All rights reserved. From "The Buying Power of Black America - 2001" Do not cite without proper credit. This total does not include all automotive related expenditures listed in the report. THE BUYING POWER OF BLACK AMERICA - 1999 Thanks to a continually growing economy, African-Americans are demonstrating some important changes in how they behave as consumers. In Target Market News' seventh annual report on black consumer expenditures, there are indications that black women are becoming a new influential force in black households, and they are the strongest new opportunity for marketers. In 1999 black households had $491 billion in earned income. Apparel Products and Services . . . . . . . . . . . . . $21.2 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . . 2.0 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . 1.9 billion Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . 2.3 billion Books . . . . . . . . . . . . . . . . . . . . . . . . . . 307 million New and Used Cars and Trucks. . . . . . . . . . . . . . 43.2 billion Computers and Related Equipment . . . . . . . . . . . . . 1.2 billion Consumer Electronics. . . . . . . . . . . . . . . . . . . 2.4 billion Contributions . . . . . . . . . . . . . . . . . . . . . . 7.3 billion Education . . . . . . . . . . . . . . . . . . . . . . . . 4.4 billion Entertainment and Leisure . . . . . . . . . . . . . . . . 2.2 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . 47.3 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4 billion Health Care . . . . . . . . . . . . . . . . . . . . . . 13.5 billion Household Furnishings and Equipment . . . . . . . . . . 12.8 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . . 645 million Housing and related charges . . . . . . . . . . . . . . . 117 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . . 5.4 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3 billion Personal Care Products and Services . . . . . . . . . . . 4.9 billion Sports and Recreational Equipment . . . . . . . . . . . . 942 million Telephone Services. . . . . . . . . . . . . . . . . . . 12.7 billion Tobacco Products and Smoking Supplies . . . . . . . . . . 2.4 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . . 1.8 billion Transportation, Travel and Lodging. . . . . . . . . . . . 5.1 billion Copyright (c) 2000 Target Market News. All rights reserved. From "The Buying Power of Black America - 2000" Do not cite without proper credit. This total does not include all automotive related expenditures listed in the report. ________________________ THE BUYING POWER OF BLACK AMERICA - 1998 The sixth edition of this report from Target Market News reveals that African-Americans' confidence in the economy continues to drive growth in spending. With $441 billion in earnings in 1998, black households significantly increased their spending on such items such as books, computers, contributions, home furnishings and telephone service. Apparel Products and Services . . . . . . . . . . . . .$20.5 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . .1.5 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . .1.7 billion Beverages (Non-Alcoholic) . . . . . .. . . . .. . . . . .2.4 billion Books . . . . . . . . . . . . . . . . . . . . . . . . .320 million New and Used Cars and Trucks. . . .. . .. . . . . . . . 25.6 billion Computer and Related Equipment. . . . . . . . . . . . .1.3 billion Consumer Electronics. . . . . . ... . . . . . . . . . . .3.4 billion Contributions . . . . . . . . . . . . . . . . . . . . . .8.4 billion Education . . . . . . . . . . . . . . . . . . . . . . . .3.3 billion Entertainment and Leisure . . . . . . . . . . . . . . . .2.4 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . 44.9 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . .8.3 billion Health Care . . . . . . . . . . . . . . . . . . . . . . . 13 billion Household Furnishings and Equipment . . . . . . . . . ..9.1 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . .571 million Housing and related charges . . . . . . . . . . . . . . .114 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . .8.0 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . .4.1 billion Personal Care Products and Services . . . . . . . . . . .7.9 billion Sports and Recreational Equipment . . . . . . . . . . . .438 million Telephone Services. . . . . . . . . . . . . . . . . . . 12.9 billion Tobacco Products and Smoking Supplies . . . . . . . . . .2.1 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . .1.2 billion Transportation, Travel and Lodging. . . . . . . . . . . .5.0 billion Copyright (c) 1999 Target Market News. All rights reserved. Do not cite without proper credit. This total does not include all automotive related expenditures listed in the report. ______________________ The Buying Power of Black America - 1997 The fifth edition of this report from Target Market News reveals that African- Americans confidence in the economy continues to lead to growth in spending. With $391 billion in earnings in 1997, black households significantly increased their spending on personal items such as apparel, consumer electronics, personal care services and Internet access. Apparel Products and Services . . . . . . . . . . . . .$25.2 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . .1.2 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . . .1.9 billion Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . .2.3 billion Books . . . . . . . . . . . . . . . . . . . . . . . . . .285 million New and Used Cars and Trucks. . . . . . . . . . . . . . . 21 billion Computer and Related Equipment. . . . . . . . . . . . . .553 million Consumer Electronics. . . . . . . . . . . . . . . . . . .3.3 billion Contributions . . . . . . . . . . . . . . . . . . . . . .7.3 billion Education . . . . . . . . . . . . . . . . . . . . . . . .3.9 billion Entertainment and Leisure . . . . . . . . . . . . . . . .2.1 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . 44.6 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . 11.0 billion Health Care . . . . . . . . . . . . . . . . . . . . . .12.48 billion Household Furnishings and Equipment. . . . . . . . . . .8.1 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . .714 million Housing and related charges . . . . . . . . . . . . . .104.8 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . .5.8 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . .3.5 billion Personal Care Products and Services . . . . . . . . . . .7.4 billion Sports and Recreational equipment . . . . . . . . . . . .585 million Telephone Services. . . . . . . . . . . . . . . . . . . 11.6 billion Tobacco Products and Smoking Supplies . . . . . . . . . .2.2 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . .1.8 billion Transportation, Travel and Lodging. . . . . . . . . . . .4.7 billion Source: Target Market News from "The Buying Power of Black America - 1998" Copyright 1998 Target Market News. All rights reserved. Do not cite without proper credit. This total does not include all automotive related expenditures listed in the report. _______________________ The Buying Power of Black America - 1996 In the fourth annual edition of this report from Target Market News, a number of major shifts in how African-American consumers spent their dollars are revealed. With $367 billion in earnings in 1996, black households significantly increased their spending on items for the home such as appliances, furnishings and housewares. Apparel Products and Services . . . . . . . . . . . . .$21.3 billion Appliances. . . . . . . . . . . . . . . . . . . . . . . .2.2 billion Beverages (Alcoholic) . . . . . . . . . . . . . . . . . .1.8 billion Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . .1.8 billion Books . . . . . . . . . . . . . . . . . . . . . . . . . .258 million New and Used Cars and Trucks. . . . . . . . . . . . . . . 22 billion Computer and Related Equipment. . . . . . . . . . . . . .751 million Consumer Electronics. . . . . . . . . . . . . . . . . . .3.8 billion Contributions . . . . . . . . . . . . . . . . . . . . . .6.8 billion Education . . . . . . . . . . . . . . . . . . . . . . . . .3 billion Entertainment and Leisure . . . . . . . . . . . . . . . .1.8 billion Food. . . . . . . . . . . . . . . . . . . . . . . . . . 41.6 billion Gifts . . . . . . . . . . . . . . . . . . . . . . . . . .6.9 billion Health Care . . . . . . . . . . . . . . . . . . . . . . 12.8 billion Household Furnishings and Equipment . . . . . . . . . . 10.4 billion Housewares. . . . . . . . . . . . . . . . . . . . . . . .492 million Housing and related charges . . . . . . . . . . . . . . 98.5 billion Insurance . . . . . . . . . . . . . . . . . . . . . . . .5.9 billion Media . . . . . . . . . . . . . . . . . . . . . . . . . .3.4 billion Personal Care Products and Services . . . . . . . . . . .4.4 billion Sports and Recreational equipment . . . . . . . . . . . .308 million Telephone Services. . . . . . . . . . . . . . . . . . . .9.5 billion Tobacco Products and Smoking Supplies . . . . . . . . . .2.1 billion Toys, Games and Pets. . . . . . . . . . . . . . . . . . .1.4 billion Transportation, Travel and Lodging. . . . . . . . . . . .4.6 billion Source: Target Market News from "The Buying Power of Black America - 1997" Copyright 1997 Target Market News. All rights reserved. Do not cite without proper credit. *This total does not include all automotive related expenditures listed in the report. Return to the homepage