Hear presentations from:
Arbitron Inc.
E. Morris Communications
Ethnic Print Media Group
GlobalHue
Hunter-Miller Group
Johnson Publishing Co.
Media Economics Group
Nia Enterprises
NSights Worldwide LLC
Scarborough
Target Market News
The Media Audit
U.S. Census Bureau
Uniworld Group
...and more
Registration fee includes
admission to:
Click here to read about honorees
Click here to purchase tickets
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SUMMIT UPDATE
Summit registration, hotel accommodations nearing capacity
(June 8, 2006) The Seventh Annual Black Consumer Research and Advertising Summit begins just four weeks from today, and those who have not registered should do so immediately because a capacity crowd is expected. Last year's Summit had a record, "sold-out" attendance.
Reduced-rate rooms at the Summit's hotel, the Chicago Wyndham Downtown, are going fast. Attendees are being offered a conference rate of just $129 per night. The available block of rooms, however, is expected to be completely booked within a few days.
The Summit lineup includes all-new research presentations from Scarborough, Arbitron, Nielsen Media Research, The Media Audit, Target Market News, Media Economics Group, the Hunter-Miller Group, Nia Enterprises and other leading firms specializing in the African-American market.
Included in the Summit's activities is the First Annual Marketing to African-Americans with Excellence (MAAX) Awards. A limited number of individual tickets are available for those who are not attending the Summit. Click here to purchase MAAX tickets
_________________________
ATTENDEES FOR THE PAST
BLACK CONSUMER
RESEARCH AND ADVERTISING SUMMITS:
(A Partial Listing)
ABC Radio Networks
Africana.com
Allstate Insurance Company
America Online
American Family Insurance
Arbitron Inc.
Ariel Capital Management
Arnold Worldwide
Atlanta Journal-Constitution
Baltimore Times
BelCar Racing
Black Entertainment Television
BlackPlanet.com
BlackVoices.com
Bloomberg
BMW North America
Burrell Communications Group
Cabletelevision Advertising Bureau
Carol H. Williams Advertising
Central City Productions
Clear Channel Chicago
Clear Channel Outdoor
Clear Channel Radio
Court TV
Creative Marketing Resources
E. Morris Communications
Essence Communications Partners
Ethnic Print Media Group
Fox Broadcasting
GlobalHue
Harley-Davidson Motor Co.
Hunter-Miller Group
IEG, Inc.
Interep
Johnson Publishing Co. Inc.
Katz Media
L.A Watts Times
M. Davis & Co.
Merrill Lynch
Matlock Advertising and PR
Milwaukee Convention & Visitors Bureau
Motorola, Inc.
NiaOnline
Nielsen Media Research
Office Depot
OmniFacts
Polestar Capital
Premiere Radio Networks
Procter & Gamble
R. J. Dale Advertising and PR
Radio One
Remy Amerique
Scarborough Research
Sinclair Broadcasting
St. Louis American Newspaper
Star Media Properties
Starcom Worldwide
State Farm Insurance
Synovate
Tapestry Partners
The Houston Chronicle
The Marketing Coach
The Media Audit
The Wimbley Group
Time Inc.
TNS Media
TV One
Twenty First Century Group
U.S. Census Bureau
Unilever
UniWorld Group
Verizon Wireless
Wells Fargo Home Mortgage
Yankelovich Partners
The only industry conference devoted exclusively to African-American marketing, media and consumer research
Receive thousands of dollars in new data from the nation's leading sources and experts in African-American consumer research -- all for one low registration fee.
Plan now to attend one of the industry's most anxiously awaited annual events. This is the most comprehensive and accessible conference on African-American consumer research. It is the ideal environment to explore new trends and business opportunities. Share information and insights with top executives and decision makers.
Registration for the Summit typically reaches "sold-out" capacity. You'll want to reserve your place as soon as possible. Stay in one of Chicago's most luxurious hotels and enjoy the city's summer attractions, including the food, music and fireworks at the Taste of Chicago.
CLICK HERE TO REGISTER FOR THE SUMMIT
SUMMIT PANELS AND PRESENTATIONS
Hear the latest trends among black consumers from the data compiled by leading research, marketing and media firms
SUMMIT AGENDA
THURSDAY, JULY 6th
8:00 Registration and Continental Breakfast
8:40 Welcoming Remarks
9:00 The Buying Power of Black America
Presenter: Ken Smikle, President
Target Market News
Target Market News will debut the 13th annual edition of its report on black households expenditures. The latest trends will be offered in how African-Americans are changing their purchasing habits on such items as cars, food, consumer electronics, clothing, leisure activities and more. This is the nation's most widely quoted source of information on where African-Americans’ dollars are being spent.
10:00 Dollars & Sense: Financial Trends Among African-American Consumers
Presenter: (To Be Announced)
Achieving wealth is a growing priority for black households. With their incomes growing faster than any other segment of the population, African-Americans are becoming more savvy about managing their financial destiny. New research studies and other data will give you the insights you need. See how these financial habits and the future fortunes of black households will impact all marketers
10:50 Mid-Morning Break
11:00 What’s Black About It: Understanding Black Consumer Research
Presenters: Pepper Miller, President
Hunter-Miller Group
Ricardo Bates, Group Account Director
Automotive Strategic Planning
Uniworld Group
Clients: Ford, Lincoln-Mercury, Burger King,
Being sensitive to cultural, social and demographic changes that have occurred among African-American can have a tremendous impact on the accuracy of your research and marketing efforts. The Hunter-Miller Group has some 30 years of expertise in psychographic research on black consumers for Fortune 500 clients. The company’s presentation will be the centerpiece of a discussion among leading research professionals.
12:00 Luncheon Session
(Presentation to be announced)
1:00 Black Consumers by the Numbers: Data from the U.S. Census Bureau
Presenter: Marilyn D. Stephens, Information Services Specialist
U. S. Census Bureau
As planning begins for the 2010 Census, you’ll want to hear how the current data and future plans affect your marketing and media planning. See the latest statistics gathered from the U.S. Census Bureau and find out how to access the nation’s largest depository of information on African-Americans. This session has always been one of our most anticipated, and this year will be no exception.
2:00 The How-To of Buying African-American Media
Presenter: Deborah Gray Young, Vice President and Director of
Media and Strategic Services
E. Morris Communications
Clients: Wal-Mart, Tyson Foods, American Family
Insurance
The more things change, the more they stay the same. Reaching black consumers through today’s mix of media options presents numerous challenges for media buyers. What elements go into crafting an effective media strategy? How can you tap into your target customers without overspending? Hear what the best in the business factor into their equations for success.
2:50 Mid-Afternoon Break
3: 00 The African-American Magazine Market
Presenters: Carlos Pelay, President
Media Economics Group
Duana Smith, Senior Research Analyst
Johnson Publishing Co.
This session will offer new research examining how black consumers’ relationships with magazines are growing and changing. An analysis will be presented of how black-oriented magazines fare against all titles in attracting advertising. Research data from Simmons, MRI, MPA/PIB and others will be presented with insights on how to be more effective in using magazine advertising to persuade African-American consumer purchases.
4:00 The Urban Radio Market: Arbitron’s 2006 Black Radio Report
Presenter: Julian Davis, Director of Urban Media Services
Arbitron Inc.
Urban radio is changing. Satellite and high definition are presenting marketers with new challenges and opportunities. As the medium with the greatest penetration in reaching black audiences, you’ll want to hear how the latest developments will impact your radio buys. Julian Davis will share new research from Arbitron/Scarborough on why the urban radio audience remains is so unique, and how you can use radio more effectively in targeting to African-Americans consumers.
5:00 Recap and End of Day Reception
7: 30 THE 2006 MARKETING TO AFRICAN-AMERICANS WITH EXCELLENCE (MAAX) AWARDS
Join us as we pay tribute to the outstanding achievements and lifetime accomplishments of our first MAAX honorees.
Advertising Executive of the Year:
Renetta McCann, CEO, The Americas, Starcom Mediavest Group
Marketing Executive of the Year:
Jerri DeVard, Senior Vice President Marketing & Brand Management, Verizon
Media Executive of the Year:
Sydney Small, Chairman/CEO, Access.1 Communications
Research Executive of the Year:
Ronald Franklin, Exec. Vice President, Director of Research and Planning, GlobalHue and President of NSights Worldwide LLC
Lifetime Achievement Award
Thomas Burrell, Founder and Chairman Emeritus, Burrell Communications Group
FRIDAY, JULY 7th
8:00 Continental Breakfast
8:45 Welcoming Remarks and Recap
9:00 NSights Into African-Americans with an Urban Mindset Attitude
Presenter: Ronald E. Franklin, President
NSights Worldwide, LLC
EVP, Director of Research and Planning
GlobalHue
Clients: Chrysler, Verizon Wireless, U.S. Navy
Ron Franklin’s extensive and innovative research on African-American consumers earned him the 2006 MAAX Award Executive of the Year for Research. You’ll want to hear his forecast for the newest opportunities for tapping into this market.
10:00 The Black Women’s Market: New Insights Into A $300 Billion Opportunity
Presenter: Cheryl Mayberry McKissack, Chairman and CEO
Nia Enterprises
With more than $300 billion in earned income, black women are one of the great untapped opportunities for marketers. Their presence in the marketplace impacts virtually all African-American households' spending, and their attitudes have influence in every product category. Learn about the insights Nia Enterprises has unveiled from its online Consumer Advisory Panel of more than 125,000 households.
10:50 Mid-Morning Break
11:00 Rich, Reading & Reachable: The Black Newspaper Consumer Market
Black newspaper readers are one of the most desirable but misunderstood segments of the African-American consumer market. Ethnic Print Media Group commissioned a major quantitative and qualitative research study on this audience, one that includes interviews with more than 15,000 readers of 110 African American community newspapers across the United States. This session will examine the results and opportunities found in the study.
12:00 Luncheon Session
(Presentation to be announced)
1:00 Faith and Values: Understanding the Black Christian Market
Presenter: Hugh Brown, Director of Urban Marketing
The Media Audit
Some of the most sought-after – but least understood – consumers in the nation are African-Americans in the Christian market. Is it really a marketing niche? How is it different from the overall African-American market? Is it possible to market to these consumers successfully without offending them? Learn what the opportunities are and how to tap into them.
2:00 A Roundtable on African-American Advertising Trends with Clients and Ad Agencies
Presenters: Chuck Morrison, Executive VP/General
Manager, UniWorld Group
Clients: Ford/Lincoln-Mercury, Burger King
McGhee Williams, Managing Partner
Burrell
Clients: P&G, McDonald's, Toyota, Allstate, Verizon
Eugene Morris, President and CEO
E. Morris Communications
Clients: Wal-Mart, Tyson Foods
A survey by the Association of National Advertisers revealed that most corporations feel that African-American advertising agencies offer unique expertise that distinguishes them from their general market counterparts. In 90-minute session our panel, which consists of some of the industry's top ad agency and corporate professionals in African-American advertising will offer their insights on current trends, challenges and practices.
3:30 Recap and End of Summit
CLICK HERE TO REGISTER
(Program subject to change)
Click here to learn more about this year's MAAX Awards honorees
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