Target Market News Presents

       Sponsored By

               Nielsen Media Research

Two Days

Fourteen Sessions

Dozens of Researchers

Hundreds of Conversations

Thousands of Research Statistics

...and Absolutely Limitless Possibilities


July 6-7, 2005
Wyndham Hotel
Downtown Chicago

The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers


New Burrell/Yankelovich Multicultural Monitor study picks Summit for debut

One of the industry's most trusted and comprehensive studies, the Burrell/Yankelovich Multicultural Monitor, will release the findings of its 2005 edition at the Black Consumer Research and Advertising Summit. The announcement was made by Burrell's Co-CEO, McGhee Williams (above), who will present that data at the conference taking place July 6-7 in Chicago.

The Yankelovich Monitor has been conducting qualitative and psychographic research on consumers since 1971. This 2005 edition marks the return of a partnership between Burrell and Yankelovich in producing the highly respected research report. The Multicultural Monitor was introduced as a compilation of ethnic market research two years ago and replaced the individual Monitor studies for African-American and Hispanic consumers.

Carol H. Williams to conduct workshop on creative excellence at Summit

Carol WilliamsCarol H. Williams, one of the most successful women in the advertising industry, will be sharing her secrets and insights for developing effective targeted ads at the Black Consumer Research and Advertising Summit, July 6-7 in Chicago.

Williams, CEO and Chief Creative Officer of Carol H. Williams Advertising,
has produced award-winning advertising for more than thirty years. From penning memorable slogans like “Secret – Strong enough for a man, but made for a woman,” to today’s cutting-edge contemporary spots for Coors, General Motors and many others, she has been has been a consistent trailblazer.


(Partial Listing)

ABC Radio Networks
Allstate Insurance Company
American Family Insurance
Arbitron Inc.
Ariel Capital Management
Atlanta Journal-Constitution
Baltimore Times
BelCar Racing
Black Entertainment Television
BMW North America
Burrell Communications Group
Cabletelevision Advertising Bureau
Carol H. Williams Advertising
Central City Productions
Clear Channel Outdoor
Clear Channel Radio
Court TV
Creative Marketing Resources
E. Morris Communications
Essence Communications Partners
Ethnic Print Media Group
Fox Broadcasting
Hunter-Miller Group
IEG, Inc.
Johnson Publishing Co. Inc.
Katz Media
L.A Watts Times
M. Davis & Co.
Matlock Advertising and PR
Milwaukee Convention & Visitors Bureau
Motorola, Inc.
Office Depot
Polestar Capital
Procter & Gamble
R. J. Dale Advertising and PR
Radio One
Scarborough Research
Sinclair Broadcasting
St. Louis American Newspaper
Star Media Properties
Starcom Worldwide
State Farm Insurance
Tapestry Partners
The Houston Chronicle
The Marketing Coach
The Media Audit
The Wimbley Group
Time Inc.
TNS Media
TV One
Twenty First Century Group
U.S. Census Bureau
UniWorld Group
Wells Fargo Home Mortgage



This is the most comprehensive and accessible conference on African-American consumer research. It is the ideal environment to explore new trends and business opportunities. Share information and insights with top executives and decision makers.
Registration for the Summit typically reaches "sold-out" capacity. You'll want to reserve your place as soon as possible. Stay in one of Chicago's most luxurious hotels and enjoy the city's spectacular summer attractions.

Includes presentations from:

America Online
Arbitron Inc.
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
Hunter-Miller Group
Images USA
Nia Online
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & PR
Target Market News
U.S. Census Bureau



8:00      Registration and Continental Breakfast

8:45      Welcoming Remarks

9:00      The Buying Power of Black America
Presenter:        Ken Smikle, President
                       Target Market News

Hear the debut presentation on the twelfth annual edition of Target Market News’ report on black households expenditures. This is the nation's most widely quoted source of information on where African-Americans’ dollars are spent.  New trends will be discussed in spending for apparel, cars, travel, computers, food, health and beauty aids and more. Learn about new business opportunities that are revealed in the ever-growing expenditures of African-American consumers. 

10:00    NSights Into Non-Traditional Communication Approaches for African-Americans
with an Urban Mindset Attitude
Presenter:         Ronald E. Franklin, President
                        NSightsWorldwide, LLC
                        Clients: Chrysler, Verizon Wireless, U.S. Navy

As one of the most anticipated presenters at the
Summit, Ron Franklin is sure to shake things up with his keen perceptions about where the African-American urban consumer market is headed. With information culled from extensive research, Franklin is uniquely qualified to forecast the next opportunities for tapping into this segment. You’ll want to hear what his latest findings reveal about the future direction of African-American consumer behavior and lifestyles.

10:50    Mid-Morning Break

The Census: The Latest on Where African-Americans Stand
Presenter:    Marilyn D. Stephens, Information Services Specialist
                   U. S. Census Bureau

Blacks still outnumber Hispanics in the U.S. population. That’s just one of the hundreds of facts that will be explained and revealed during this presentation. See the latest statistics gathered from the U.S. Census Bureau and how they can impact your business. Find out how to access the nation’s largest depository of information on African-Americans. Learn what plans are being put in place today that will affect the 2010 decennial Census. This session has traditionally been one of the highlights of the Summit, and this year’s presentation promises just as exciting.

12:00    Luncheon Session
(Program TBA)
1:00      Achieving Creative Excellence in African-American Advertising
Presenter:    Carol H. Williams, CEO and Chief Creative Officer
                   Carol H. Williams Advertising
                   Clients: P&G, Allstate, GM, Coors Brewing Co,
                   Cingular, Crown Royal

Carol H. Williams, one of the most successful women in the advertising industry, will be sharing her secrets and insights for developing effective targeted ads. Williams has produced award-winning advertising for more than thirty years. From penning memorable slogans like “Secret – Strong enough for a man, but made for a woman,” to today’s cutting-edge contemporary spots for Coors, General Motors and many others, she has been has been a consistent trailblazer.

2:00      Radio Advertising Success
Presenter:      Julian Davis, Director of Urban Media Services
                     Arbitron Inc.
Radio now offers more opportunities than ever to target the African-American market by various demographic characteristics. It also offers marketers the ability to build brand awareness and loyalty like no other medium, Julian Davis will share new research from Arbitron/Scarborough on why the urban radio audience is so unique, and how you can use radio more effectively in targeting to African-Americans consumers.
2:50      Mid-Afternoon Break

3:00      Media Buying Trends and Strategies for Tapping African-American Audiences
Presenter:       Deborah Gray Young, Vice President and Director of
                      Media and Strategic Services
                      E. Morris Communications
                      Clients: Wal-Mart, Tyson Foods,
                      Illinois Dept. of Tourism

Are the options for placing black targeted advertising growing or shrinking? What are the new opportunities outside of traditional media outlets for getting your message to African-American consumers?  What elements go into crafting an effective media strategy? How can you tap into your target customers without overspending? Research is an integral part of the media-buying process. Hear what goes into a successful equation from one of the nation’s most knowledgeable advertising media professionals.

4:00      The AOL Black Voices Study of African-Americans Online
Presenters:       Bret Moore, Director of Sales
                        AOL BlackVoices

                        Bob McNeil, Chairman
                        IMAGES USA
                        Clients: AOL, Wachovia, Sprint, CDC

America Online, the world’s largest Internet service provider, and the media company with the most African-American subscribers, will unveil for the first time the results of its recently completed study on African-Americans’ use of the Internet. The quantitative and qualitative study is the first of its kind, and precedes the debut of a completely revamped site. You won’t want to miss this rare opportunity to gain new insights into black consumers’ behavior and motivation in cyberspace.

5:00      End of Day Reception


      Continental Breakfast

8:45      Welcoming Remarks and Recap

The Black Women’s Market: New Insights Into A $300 Billion Opportunity
Presenter:         Cheryl Mayberry McKissack, Chairman and CEO
                        Nia Enterprises

With more than $300 billion in earned income, black women are one of the great untapped opportunities for marketers. Their presence in the marketplace impacts virtually all African-American households' spending, and their attitudes have influence in every product category. Learn about the insights Nia Enterprises has unveiled from its online Consumer Advisory Panel of more than 125,000 households.

10:00    Understanding the Black Newspaper Reader: A Comprehensive Analysis
Presenter:         Trevor Hanson, Vice President
                        Ethnic Print Media Group

Black newspaper readers are one of the most desirable but misunderstood segments of the African-American consumer market. Ethnic Print Media Group commissioned a major quantitative and qualitative research study on this audience, that includes interviews with more than 15,000 readers of 110 African American community newspapers across the United States. This session will examine the results and opportunities found in the study.

10:50    Mid-Morning Break

11:00    What's Black About It? Insights Into the Changing African-American Market
Presenter:       Pepper Miller, President
                      Hunter-Miller Group

Being sensitive to cultural, social and demographic changes that have occurred among African-American can have a tremendous impact on the accuracy of your research efforts. The Hunter-Miller Group has almost 30 years of expertise in psychographic research on black consumers for Fortune 500 clients such as Allstate, General Motors, State Farm, Hallmark and many others. This session will discuss some of the vital insights that have come from the firm’s vast experience.

12:00    Luncheon Session
                        Sponsored by

African-American Advertising Agencies: Positioned for the 21st Century
Panelists:         R.J. Dale, Chairman
                        R.J. Dale Advertising and Public Relations
                        Clients: Illinois Lottery, Jewel/Osco, Illinois Dept. of Commerce and Economic
                        Opportunity, Coca-Cola Enterprises

                        Bob McNeil, Chairman
                        IMAGES USA
                        Clients: AOL, Wachovia, Sprint, CDC

                        Eugene Morris, President and CEO
                        E. Morris Communications
                        Clients: Wal-Mart, Tyson Foods,

                        McGhee Williams, Managing Partner
P&G, McDonald's, Toyota, General Mills, Verizon, Sears and Marriott

Black ad agencies are making headlines by winning historic assignments, developing cutting-edge creative, and coming together to bring about changes in the industry. Our panel, which consists of some of the industry's top professionals in African-American advertising, will discuss how their agencies are changing the way they do business and what this means for clients, media and marketing. 

1:00      The Debut of the 2005 Burrell / Yankelovich African-American Monitor
Presenters:       McGhee WIlliams, Co-CEO
                        Burrell Inc.
P&G, McDonald's, Toyota, General Mills,
                        Verizon, Sears and Marriott

Burrell and Yankelovich have again teamed up on the omnibus study, The African-American Monitor. This latest edition is a comprehensive psychographic study into the attitudes, habits and preference of African-American consumers. The newest edition of the Burrell/Yankelovich African-America Monitor will get its first public unveiling at our Summit. In addition to getting an abstract of the study, you'll have a rare opportunity to ask questions about the findings. You won't want to miss this session! 

2:00      The African-American Auto Market: The General Motors/On Wheels Inc. Study
Presenter:         Randi Payton, CEO and Publisher
                        On Wheels Inc.

General Motors and African Americans On Wheels recently conducted a study of black car buyers that is believed to be the first of its kind. African-Americans are the second largest auto market in the U.S.  The final results were tabulated from the 230,000 surveys that were inserted in  43 black newspapers and zoned editions of the Detroit News, the Detroit Free Press and the Washington Post.

2:50      Mid-Afternoon Break

Tapping African-Americans Through Sports Marketing
Presenter:         TBA

From football games to motorsports, black consumers are emerging as a major marketing opportunity among sports enthusiasts. Our panel will review the numbers pointing to this growing trend and look at how major corporations are already tapping sporting events as a way to get their messages to African-Americans.

4:00      End of Summit

All attendees will receive with their registration the 2005 Summit Workbook with hardcopies of presentation and copies or abstracts of these newly released research reports and publications:

* The Buying Power of Black America - 2005
* The 2005 Arbitron/Scarborough Black Consumer Report
* The TMN/NiaOnline Black Consumer Confidence Survey
* Wealth Transfer Estimates Among African-American
* Nielsen Task Force Report on Local People Meters