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THE LATEST ON MARKETS, INDUSTRIES & COMPANIES
Welcome to SalesLeads, a new section on TargetMarketNews.com intended to give you insights and information that may be useful in your sales efforts involving African American consumers. The items posted here are a snapshot of market trends, corporate activities and the opportunities that companies and agencies are creating for themselves, their clients and their customers. We look forward to your feedback. Send it to email@example.com.
Report: Multicultural consumers are more likely to drink bottled water
(August 26, 2014) According to findings published by market research publisher Packaged Facts in the report "Bottled Water in the U.S.," adults who drink relatively large quantities of bottled water are more likely to be part of a multicultural population segment. They are 36% more likely than average to be African American and 31% more likely than average to be Hispanic. The multicultural character of those drinking large amounts of bottled water also means that they are more likely to live in a household with children under the age of 18. And because they are also more likely to live in large households, multicultural bottled water drinkers are relatively big spenders in grocery stores, notes Packaged Facts research director David Sprinkle. According to the report, consumers who drink relatively large quantities of bottled water have an above-average degree of receptivity to the advertising they see on their cellphones and social media. For more information on the report, click here.
Allstate, Tom Joyner Foundation set goal of $250,000 for HBCU scholarship fund
(August 26, 2014) Allstate and the Tom Joyner Foundation are encouraging supporters of Historically Black Colleges and Universities to help keep them strong by participating in the Allstate Quotes for Education program. For every person who receives an insurance quote from a participating Allstate agent between Aug. 1 and Nov. 30, 2014, and mentions "Quotes for Education," Allstate will donate $10 -- up to a total donation of $200,000. These funds will be donated to the Tom Joyner Foundation and earmarked for general scholarship funds to assist students attending HBCUs. In addition everyone will also have the opportunity to cast their vote for the HBCU of their choice to win an additional $50,000 in scholarship funding. "HBCUs are hurting financially more than ever,” said Cheryl Harris, Senior Vice President at Allstate and alumna of Florida A&M University. We hope the entire HBCU community will quote and vote, and join us in saying HBC 'I Owe' U." To participate in the Quotes for Education program, visit www.Allstate.com/hbcu to find a nearby participating agent or receive a quote online, and for official rules.
NAACP, McDonald's join forces to promote healthy eating, healthy lifestyles
(August 26, 2014) The NAACP and McDonald's announced a yearlong commitment aimed at addressing health disparities and providing health education in communities of color throughout the nation. Project H.E.L.P. (Healthy Eating, Lifestyles and Physical Activity) is focused on low-income and underserved communities. Through the support of McDonald's and its franchisees, Project H.E.L.P. will launch in several major markets across the country including, New York City, Washington, D.C., Houston and Chicago. The local NAACP chapters will utilize grant funds to deliver programs that will equip communities with information and tools to help with making informed decisions regarding health and nutrition. "McDonald's is excited about the work we are doing with the NAACP in African-American communities," said Rob Jackson, McDonald's U.S. marketing director. "This program reinforces our national commitment to inform our customers about the importance of balanced eating and active lifestyle and it also aligns perfectly with our initiatives to support the community 365 days a year."
Merck and actress S. Epatha Merkerson in diabetes education effort
(August 1, 2014) Merck and actress S. Epatha Merkerson (pictured) are taking the America"s Diabetes Challenge: Get to Your Goals program on the road to encourage African Americans with type 2 diabetes to know their A1C -- their average blood sugar level over the past two to three months -- and talk to their doctors about setting and attaining a personal A1C goal. For more information about Merkerson"s story of living with diabetes, the America"s Diabetes Challenge program, and to make a pledge to set and attain your own blood sugar goals, visit www.AmericasDiabetesChallenge.com. You can also join the America"s Diabetes Challenge community by visiting Facebook.com/AmericasDiabetesChallenge. For more information, click here.
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