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Friday, November 3, 2005
8:00 Check-In and Continental Breakfast
8:45 Welcome and Overview
Moderator:
Ken Smikle, President - Target Market News, and Publisher - Black Issues
Book Review
9:00 The African-American Magazine Market: What
Research Reveals
The name of the game is research, and you can get the information you
need to plot your magazine's business strategy by attending this session.
Hard-to-find data on black magazine readers, as well as advertising and
circulation trends will be presented by those who know it best. This is a
not-to-be-missed presentation that will give your magazine a competitive
edge.
Panelists: Carlos Pelay, President - Media Economics Group
10:00 Keeping Your Magazine's Content
Relevant in the Internet Age
Today's publications are in a race with the Internet to get information to
readers as quickly as possible. Magazines, which generally publish
monthly, are especially vulnerable to having their "exclusives" turn into
yesterday's news. So should you deliver some of your content on your
Website? Do your readers expect to get for free on the Net what you want
to sell them in your magazine? Get insights on how to maintain your
magazine's relevance with readers while learning to live with the
Internet.
Panelists: Sheryl Hilliard-Tucker, Executive Editor - Time Inc.
Tatsha Robertson, Essence Senior Editor, News
10:50 Morning Break
11:00 Finding the Untapped Niche: How Some
Publishers Did It
So you have an idea for the next big thing in black magazines. Are you
sure? How do you test the concept? How do you assess the competition?
There are a number of African-American publishers who have found success
with very specialized magazines. Hear their advice on identifying and
going after an untapped market successfully.
Panelists: Randy Brown, Associate Publisher - Sister2Sister Magazine
Aziz Gueye Adetimirin, Founder, President & Publisher –
The Network Journal
12:00 Networking Lunch
1:00 Start-Ups and Acquisitions: Finding
Opportunities and Facing Challenges
The most successful black magazines in the nation all started with
less than $1 million. But an investment of millions hasn't guarantee
success for others. How do you determine if that title you want to invest
in is viable? How much capital will you need to make your magazine a
success? Should black publishers look more to general market magazines as
acquisition targets? Get answers and insights on these and other issues
from our panel.
Panelists: Len Burnett, Vice President/Group Publisher – Vibe Magazine
Keith Clinkscales, Sr. Vice-President/General Manager –
ESPN Publishing
Kenard Gibbs, President – Mad Vision Entertainment and
former President of Vibe Magazine
Brett Wright,
Co-Founder/Chief
Creative Officer – Uptown Magazine, and Co-Founder/CEO,
NuAmerica Agency; Clients: Pepsi, Luster
Products, Courvoisier, Rocawear, Apollo Theater
2:00 Where Black Magazines Fit in the Media
Buying Landscape
Even with competition from all corners, many media buyers say that
black magazines can play a vital in the media strategy. What do you have
to do to make sure that your publication and audience are considered? Hear
from media buying and planning professionals with in-depth expertise in
black media on how you can meet the challenge.
Panelists:
Camellia Ware, Director of Media Services, UniWorld Group; Clients: Ford,
Lincoln-Mercury
Robert Tassie,
President, Unity Media; Clients: Western Union, Honda, Kraft, HUD, Johnson
& Johnson, NitroMed
3:00 Giving
Ad Agencies and Advertisers What They Want
With budget tightening, and technology threatening, is it possible to
make your magazine stand out from the crowd with advertisers? Our panel of
ad agency and corporate marketing professionals will tell you what they're
looking for in building a successful relationship with black magazines.
This session will be invaluable to building your strategies.
Panelists: Verdia Johnson, President - Footsteps Group. Clients: Mercedes
Benz, Lowe’s
Home
Improvement, Alcon Labs
Kay Lucas, Senior Vice President,
Director of Media Services – Carol H. Williams Advertising.
Clients: U.S. Army, General Motors, Proctor & Gamble
Jeff Burns, Associate Publisher – Johnson Publishing Co.
Veronica Wilson, Director of Advertising – Essence Magazine
4:00 Post Summit Reception
(Program is subject to change)
HOW TO REGISTER
Click here to use our secured online
registration form
By Phone
Call Target Market News at 312-408-1881 with your
American Express, VISA or MasterCard number.
By Fax
Print this page, fill in the information below and
fax the page to Target Market News at 312-408-1867.
By Internet
Use our secured online registration form on our Web site by
clicking
here.
By Mail
Print and fill out this page and mail it with a check, money order to
Target Market News,
228 S. Wabash Ave., Suite 210, Chicago, IL 60604
REGISTRATION FEE: $250 per person must be
received by Oct. 27, 2006
YOU MUST PRE-REGISTER
NO REGISTRATIONS WILL BE ACCEPTED ON SITE
REGISTRATION FEE INCLUDES:
- All meals, refreshments and receptions
- Hard copies of speakers' presentations and
industry data
- The latest research data from Target Market News and Magazine
Publishers of America
- Contact information for all speakers and attendees
You must pre-register. Registration will
not be accepted on-site.
Space is extremely limited and cannot be increased. Our last Summit was
sold out.
Secure your registration as soon as possible.
To receive a refund we must receive written notice of cancellation
before October 27, 2005. No cancellations will be accepted after that
date, however, your fee may be applied to other Target Market News
products and events. Cancellations received within the deadline are
subject to a $25 administration fee.
SUMMIT LOCATION
The Time & Life Building
1271 Avenue of the Americas (Sixth Ave.)
Between 50th and 51st St.
New York, NY 10020
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