WILL YOU HAVE THE OPPORTUNITY TO NETWORK AND NEGOTIATE WITH?
Among the attendees at previous Summits were the following:
Abbott Diabetes Care
Achievers Financial Group
Allen & Partners
Allstate Insurance Company
American Blues Network
American Family Insurance
American Heart Association
American Multicultural Marketing
American Urban Radio Network
Ben & Jerry's
BET Networks Inc.
Black Enterprise Magazine
Black Women50+ Magazine
BMW North America
Brand Sense Partners
C R Market Surveys, Inc.
Cable TV Ties, Inc.
Cabletelevision Advertising Bureau
Carol H. Williams Advertising
Central City Productions
Clear Channel Comm
Cofer Entertainment Group
Community Connect Inc.
Compass Point Media
Coors Brewing Co.
Cox Radio - WEDR-FM
Creative Marketing Resources
Danielle Ashley Comm.
Disney Destinations LLC
Diversity City Media
E. Morris Communications
Estee Lauder Cos.
Ethnic Print Media Group
Flowers Communications Group
Focus On The Family
Ford Motor Co.
Fox Entertainment Group
Gemstone Mgmt & Consulting
Gospel Music Channel
Harley-Davidson Motor Co.
Hayes Marketing Group
HBCU Connect, LLC
Heart & Soul
Hines Media Group
In Store Sports Network
In-Culture Connection LLC
Integrated Media Solutions
Johnson Publishing Co.
Jolliffe Research Group
Kizart Media Partners
L.A Watts Times
Levtran Enterprises Inc.
LifeStyle of Excellence
Los Angeles Wave Newspapers
Matlock Advertising and PR
Media Economics Group
Milwaukee Convention & Visitors Bureau
Minority Media Telecomm. Council
New York Life Insurance
NNPA Ad Group
Norman & Norman Entertainment
On Wheels Media
Premiere Radio Networks
Procter & Gamble
Professional Partnering Solutions
R.J. Dale Advertising
R.L. Polk & Co.
Radio Advertising Bureau
Rainbow PUSH Coalition
Ramsey & Associates Design
Real Men Cook Charities
Real Times Media
Relegated Media Inc.
Royal Caribbean Cruise Lines
Silver Lining Marketing
Singleton & Partners, Ltd
Sister 2 Sister Magazine
SLAX Communications, Inc.
SSG Media, Inc.
St. Jude's Hospital
St. Louis American Newspaper
Star Media Properties
Starcom MediaVest Group
State Farm Insurance
The Afro American Newspapers
The Axis Agency
The Baltimore Times
The Filtering Group LLC
The HBCU Network
The Hester Group
The Houston Chronicle
The Hunter-Miller Group
The Marketing Coach
The Media Audit
The Philadelphia Tribune
The Times Weekly News
The Wimbley Group
Toyota Motor Sales
True Star Magazine / G Next
Turner Broadcasting, Inc.
Twenty First Century Group
U.S. Census Bureau
Urban Ministries Inc.
Urban Spectrum Network, LLC
Urban Sports & Entertainment
Walter Isaacson Agency
Who's Who Publishing
Your Grace Today Magazine
EARLY REGISTRATION DISCOUNT EXTENDED - SAVE $100!
Learn the latest strategies, trends and findings in Black
Consumer Advertising, Marketing and Research
Network and negotiate with the industry's top Influential
Executives and Decision Makers
Hear insights and new research from:
IHS Polk Automotive
Target Market News
The Futures Group
U.S. Census Bureau
(Additional presenters to be announced)
PRESENTATION AND SESSION TOPICS
MONDAY, NOVEMBER 17TH
Welcome and Introductions
This time is set aside for all participants to introduce themselves so
that you'll be able to identify the folks you want to network with during
the Summit. Come with your pitch on you and your company.
Nielsen's "Powerful. Growing. Influential. The
African-American Consumer 2014 Report"
This is the fourth report examining Black consumers issued by Nielsen,
surveying more than 10,000 online and in-person participants during the
20th ESSENCE Festival in New Orleans, to uncover what matters most to
African-American consumers and key drivers of their purchasing and viewing
Hear how this information can point to new opportunities for your
Rebecca K. Roussell
Director, Communications U.S.
How Changes in the Black Population Impact the Marketplace
Information gathered by the U.S. Census Bureau in its latest American
Community Survey show more than just how the nation's black population is growing. The
trends and impact that these 44 million consumers are having on the American
marketplace is essential for all marketers to know. This session will
offer the latest statistics and reveal new trends in the
economic, social and political landscape. Marilyn Stephens, a past
recipient of the MAAX Research Executive of the Year award, will give this
always highly anticipated presentation.
Marilyn E. Stephens
Assistant Regional Manager
U.S. Census Bureau
African-American Consumers and The Auto Industry Turnaround
Black consumers' role in the auto industry's turn around has been over
understated. Thanks to the $100 million in advertising spent collectively
by auto companies targeting black consumers, more than $10 billion is
being spent on new vehicles annually by this segment.
Marc Bland, a MAAX Research Executive of the Year Award winner, will offer
the latest figures on where future opportunities are for auto
manufacturers and those that want to pitch media platforms to them.
Vice President, Diversity & Inclusion
MARKETING TO AFRICAN-AMERICANS WITH EXCELLENCE (MAAX) AWARDS LUNCH
as we pay tribute to the outstanding achievements and lifetime
accomplishments of the honorees of the Ninth Annual MAAX Awards.
THE 2014 MAAX AWARDS
Survivors and Disrupters: New Strategies for Black Media
in the Digital
The role of black media continues to be challenged
print and broadcast models conform to the dominance of digital platforms.
panel discussion will explore the implications of
how the Internet, mobile, apps and tablets are changing marketers' and media
owners perceptions and expectations.
(Panelists to be announced)
Highlights from the 2014 MONITOR Report from The Futures Company
Burrell Communications Group and The Futures Company will give
attendees the first glance at their latest 2014 MONITOR report. The report offers critical insights
on multicultural millennial consumers and multicultural consumers'
(Presenter to be announced)
4:00 - End of Summit Reception
(Program is subject to change without notice)
Registration Has Been Reduced Even More -
Save $100 - Register Now!
Attend entire MAAX Summit and Awards for just $250!
For 2014 we have reduced our
regular registration rate. You can save
$100 below last year's lowest full registration fee -- if you register
Click here to
register online now!
MAAX 2014 SUMMIT SCHEDULE
Monday, November 17th
Panels and Presentations: 8:30 am - 12 Noon, 2:00 - 4:00 pm
MAAX Awards Luncheon: 12:00 Noon - 1:30 pm
All activities take place at the
Museum of Broadcast Communications
360 N State St at Kinzie
Chicago, IL 60654
Plan now to attend one of the industry's most anxiously
awaited annual events. This is the most
and accessible conference on African-American consumer
marketing and media.
It is the ideal environment to explore new trends
and business opportunities.
You must pre-register.
Registration fees will not be accepted on-site.
Registration fee entitles attendee to all panel and presentation sessions,
workbook, Presentation Decks, refreshments, receptions and one ticket to
the MAAX Awards Lunch.
Space is limited for the MAAX Summit and Awards
Program, and both are expected to sell out.
Early registration is encouraged.
Click here to
register online now!
Program is subject to change without prior notice.