Learn the latest strategies, trends and findings in Black
Consumer Advertising, Marketing and Research

Network and negotiate with the Industry's Most Influential
Executives and Decision Makers

Hear speakers from:
Arbitron, Inc.
BET
Burrell Communications
General Motors
Interactive One
Millward Brown
Nia Enterprises
Northern Trust
R.L. Polk
Target Market News
The Nielsen Co.
U.S. Census Bureau
Walmart
and more!
 

PRESENTATION AND SESSION TOPICS

MONDAY, AUGUST 1ST

12:00 Noon - Welcoming Remarks and Introductions
Don't be late! This time is set aside for all participants to introduce themselves so that you'll be able to identify the folks you want to network with during the Summit. Be ready to deliver your 30-second "elevator speech" on you and your company!

1:00 - The Marketers' Roundtable: The Future of African-American Marketing
In a world filled with both chaos and opportunity, marketers are looking at the black consumer market very differently than they did even a few years ago. This session will consist of a roundtable discussion with executives who are among the most successful in the industry at making the most of the capturing the $836 billion African-Americans represent. You won't want to miss the rare opportunity to hear from these companies.
Panelists:
Gwen Kelly
Senior Marketing Manager
Walmart

(Additional panelists to be announced)

2:00 - The Color of Money: Attitudes and Behavior of Wealthy Black Americans
Northern Trust's inaugural Wealth in Black America study in 2008 found generational differences in attitudes towards wealth preservation and wealth transfer between younger and older groups of affluent blacks. Significant generational differences were noted in three particular areas: the use of advisors, estate planning and charitable giving. This discussion will provide an overview of findings from the 2010 survey, as well as explore how race differentiates financial behavior and the role of affluent blacks in addressing the wealth gap in the United States.
Presenters:
Cheryl Mayberry McKissack
President
Nia Enterprises

Marguerite H. Griffin
Senior Vice President
Northern Trust

3:00 - The African-American Auto Market: What We're Buying
As the auto industry recovers from the worst recession in a generation, black consumers have become more important to bottom-line success than ever. Learn in this session which brands are preferred by African-Americans and what carmakers are doing to capture their share of the $30 billion they spend on vehicles annually.
Panelists:
Marc Bland
Multicultural Marketing Manager
R.L. Polk

Don Butler
U.S. Marketing Vice President
Cadillac / General Motors

Deborah Gray Young
Vice President / Media Director
Toyota
Burrell Communications Group

Ayana Jordan
Diversity Advertising Manager
Chevrolet

Tim O'Neill
National Advertising Manager
Buick/GMC


4:00 - End of Day One Panels

6:00 - MAAX AWARDS RECEPTION

7:00 - 2011 MARKETING TO AFRICAN-AMERICANS WITH EXCELLENCE (MAAX) AWARDS
Join us as we pay tribute to the outstanding achievements and lifetime accomplishments of the honorees of the fourth annual MAAX Awards:

THE 2011 MAAX AWARDS HONOREES






TUESDAY, AUGUST 2nd

8:30 - Welcome and Opening Remarks

9: 00 - Census 2010: Results, Trends, Opportunities and Consequences
The 2010 Census results have already had an enormous impact on how marketers and media companies are examining the African-American consumer market. There's still a lot to digest from the findings, and this session will explain what the statistics mean while uncovering trends you may have missed. Marilyn E. Stephens, last year's winner of the MAAX Research Executive of the Year award, will give this always highly anticipated presentation.
Presenter:
Marilyn E. Stephens
Assistant Regional Manager
U.S. Census Bureau

10:00 - African-American Data From The Nielsen Company
The largest consumer research company in the world has more information on the habits of African-American consumers than any other sources. You'll want to in attendance when the latest data on their shopping, media and lifestyle preferences are discussed in this presentation.
Presenter:
Cheryl Pearson McNeil
Senior Vice President
The Nielsen Co.

11:00 - Black Consumers Revealed: The Latest Findings from the BET Study
Matthew Barnhill, Senior Vice President of Corporate Research at BET Networks, will offer an in-depth look into the latest research findings from BET's Black Consumers Revealed study. There will be a special focus on how these consumers are changing their entertainment habits and what that means for marketers and media professionals.
Presenter:
Matthew Barnhill Jr.
Senior Vice President
BET

12:00 - Networking Lunch Break

1:00 - Millward Brown African American Advertising Learnings
Millward Brown has been a leader in brand tracking and advertising testing for over 35 years. The multicultural practice has compiled learnings from their proprietary database of African American ad measures. The findings in this presentation give evidence to the power of good targeted advertising and direction for optimizing your creative.
Presenter:
Rill Hodari
Director, Multicultural Practice
Millward Brown

2:00 - Digital Media and The Future of Ethnic Marketing
Are marketers' trust in digital media platforms causing them to push ethnic marketing principles aside? How will the future of African-American media be impacted by the expectations of Internet-based media? Will ethnicity even matter to marketers in the new digital universe? This session will explore the implications of how the Internet and digital platforms may change marketers' perceptions about ethnic marketing.
Panelists:
Don Moore
President
Burrell Digital

Smokey Fontaine
Chief Content Officer
Interactive One

3:00 - Urban Radio: On-Air, Online, and On-Target

Radio is evolving and adapting to new technologies, further increasing its relevance to consumers. Arbitron, the Katz Media Group, and the Radio Advertising Bureau (RAB) have created a new presentation to illustrate radio's current and future capabilities on air and online, and how it continues to be on target in reaching consumers. This presentation will examine how urban audiences use radio and how much time they spend with this enduring medium. It will explore the urban digital capabilities and the ROI of radio and its role in marketing plans.
Presenter:
Oveda Brown
Manager, Marketing & Special Projects
Arbitron

4:00 - End of Summit

Program is subject to change without prior notice.


Registration Has Been Reduced Even More - Save $200 - Register Now!

Attend entire MAAX Summit and Awards for just $350!
For 2011 we have reduced our regular registration rate. You can save
$200 below last year's lowest full registration fee -- if you register now!
Also available are group discounts for four or more attendees!


Click here to register online now!

Sponsorship Opportunities Available - Click here for more info


MAAX 2011 SUMMIT SCHEDULE

This year's schedule allows you register for a single night at the Wyndham Hotel for both days' activities.

(Please Note: Reservations at the special Target Market News rate of $179 per night for
single rooms will be available through Wyndham's reservation system beginning August 15th.)

Schedule:
Monday, August 1st
Panels and Presentations - 12 Noon - 4:30 PM
MAAX Awards Reception - 6:00 PM 
MAAX Awards Dinner - 7:00 PM - 9:00 PM

Tuesday, August 2nd
Panels and Presentations - 9:00 AM - 4:00 PM

All activities take place at the
Wyndham Chicago Hotel
633 N. St. Clair Street (near Michigan Ave.)
Chicago, IL‎ 60611
312-573-0300 

Plan now to attend one of the industry's most anxiously
awaited annual events. This is the most comprehensive
and accessible conference on African-American consumer
marketing and media. It is the ideal environment to explore new trends
and business opportunities.


Click here to register online now!

You must pre-register. Registration fees will not be accepted on-site.

Registration fee entitles attendee to all panel and presentation sessions, Summit
workbook, Presentation Decks, refreshments, receptions and one ticket to the MAAX Awards Dinner.

Space is limited for the MAAX Summit and Awards
Program, and both reached sold-out capacity last year.
Early registration is encouraged.

Receive thousands of dollars in new data from the
nation's leading sources and experts in African
American consumer research -- all for one low
registration fee!

Program is subject to change without prior notice.