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Hear insights and new research from
BlackDoctor.org
Burrell Communications
Buzz Marketing Group
Ebony.com
IHS Polk Automotive
Nielsen
Target Market News
U.S. Census Bureau

...and more!


      
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(Photos shown are of previous MAAX Summit sessions)
Program is subject to change without prior notice

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  2016 MAAX SUMMIT SCHEDULE

MONDAY, NOVEMBER 14TH

8:00 AM
Registration Check-in

8:30
Welcome and Introductions
This time is set aside for all participants to introduce themselves so that you'll be able to identify the folks you want to network with during the Summit. Come with your pitch on you and your company.

Ken Smikle
President
Target Market News


9:00
Changes in the Black Population and the Impact On Marketplace Opportunities
This session will offer the latest statistics and reveal new trends in Black America's economic, social and political profile. Marilyn Stephens, a past recipient of the MAAX Research Executive of the Year award, will also give an overview of the recently released figures for African American business ownership and a preview of plans for the upcoming 2020 Census.

Presenter:
Marilyn E. Stephens
Assistant Regional Manager
U.S. Census Bureau


10:00 
The Nielsen Report - "Young, Connected and Black: African-American Millennials Drive Social Change and Leading Digital Advancement"
The sixth in Nielsen's Diverse Intelligence Series focused on Black consumers, "Young, Connected and Black," offers an in-depth profile of Black Millennials as tech-savvy; socially and civically engaged; and growing in influence. You'll receive hard copies of the new 56-page report, and can review its thorough examination of the ever-influential U.S. Black population.

Presenter:
Cheryl Grace
Senior Vice President
U.S. Strategic Community Alliances and Consumer Engagement
Nielsen

11:00
The Driving Force of African Americans on the Auto Industry
Marc Bland, a past MAAX Research Executive of the Year Award winner, will offer the latest figures on where future opportunities are for auto manufacturers and those that want to pitch media platforms to them.
Black consumers -- and in particular Black women -- have been consistently growing as the margin of profit in the automotive industry. This session will look are the latest data and their role in the continuing Detroit turn around.

Presenter:
Marc Bland
Vice President, Diversity & Inclusion
IHS Automotive


11:45
Pre-lunch Break

12:00

MARKETING TO AFRICAN AMERICANS WITH EXCELLENCE (MAAX) AWARDS LUNCH
Join us as we pay tribute to the outstanding achievements and lifetime accomplishments of the honorees of the Eleventh Annual MAAX Awards.
 

OUR LUNCH 1-ON-1:



A Conversation With
LOUIS CARR
President, Media Sales
Black Entertainment Television

Louis Carr, President of Black Entertainment Television Media Sales, is one of the most influential and prominent African Americans in the media and marketing industries. He has been responsible for more advertising dollars targeted toward the African-American consumer market than any other professional or company. An advocate for diversity, Mr. Carr has hired more people of color and has the most diverse sales team than any other executive or company in the media industry. In this one-on-one interview, Target Market News President, Ken Smikle, will probe Louis for more stories behind the "Dirty Little Secrets" he shares in his recently published memoir.


THE 2016 MAAX AWARDS HONOREES

The recipients of the 11th Annual MAAX Awards are:

Advertising Executive of the Year
Michon Ellis
Chief Executive Officer
LimeGreen Moroch, LLC

Media Executive of the Year
Detavio Samuels
President
Interactive One LLC

Marketing Executive of the Year
Michelle Matthews-Alexander
Diversity Marketing Manager
GM Diversity Marketing, Center of Excellence

Research Executive of the Year
Sharon Williams
Senior Research Director
iHeartMedia

Public Relations Executive of the Year
Raschanda Hall
Director of Global Media Relations
Business Wire LLC

Lifetime Achievement Award
Bernard Bronner
Publisher
Upscale Magazine

President's Award for Advocacy
Jim Winston
President
National Association of Black Owned Broadcasters


2:00

The Consumer Attitudes of Multicultural Millennials Towards Advertising and Influence
Buzz Marketing Group just conducted in October an online survey of 400 diverse men and women for its first-ever Multicultural Millennial Study. The in-depth online survey, which gathered responses from adults aged 21-36 living in all 50 U.S. territories, researched millennial attitudes about advertising, influence, social activism and media. BMG CEO, Tina Wells will present the survey's key findings, including how Millennials are flexing their influence and buying power with brands that openly target multicultural audiences.

Presenter:
Tina Wells
CEO & Founder
Buzz Marketing Group

3:00
Getting Digital Right - Examining Your Overall Strategies for Reaching African-Americans Through Web-based Platforms
Whether you've invested in a Web site, social media or mobile to tap Black consumers, everyone can learn something from the success and examples of others. This panel will offer the insights of those who have found ways to monetize and grow their businesses by effectively targeting African-Americans online. 

Panelists:
Jeff Osuji
National Advertising Director
Blackdoctor.Org

Coniah Adams
Senior Digital Planner
Burrell Communications

Kevin McFall
Senior Vice President
Strategy & Business Development
Ebony Media


4:00 - End of Summit Reception

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Program is subject to change without prior notice


MAAX 2016 SUMMIT SCHEDULE
Monday, November 14th
Panels and Presentations: 8:30 am - 12 Noon, 2:00 - 4:00 pm
MAAX Awards Luncheon: 12:00 Noon - 2:000 pm

All activities take place at the
Hyatt Magnificent Mile Hotel 
(Formerly the Wyndham Hotel)
633 N. St. Clair Street (near Michigan Ave.) 
Chicago, IL‎ 60611 
312-787-1234

Plan now to attend one of the industry's most anxiously awaited annual events. This is the most
comprehensive and accessible conference on African-American consumer marketing and media.
It is the ideal environment to explore new trends and business opportunities.

You must pre-register. Registration fees will not be accepted on-site. Registration fee entitles attendee to all panel and presentation sessions, Summit workbook, Presentation Decks, refreshments, receptions and one ticket to the MAAX Awards Lunch. 

Space is limited for the MAAX Summit and Awards
Program. Early registration is encouraged.


  CLICK HERE TO REGISTER NOW!