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 Black Stats           
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

© 2005 by
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 13th Annual Edition Now Available 
Black consumers increase spending on lifestyle “necessities”

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that they have denied themselves in recent years.

“The economy has been sluggish for most of the past five years,” said Ken Smikle, president of Target Market News, publisher of the report. “Some of the categories where the strongest growth occurred are for products that are necessities for maintaining a certain lifestyle.”

“The Buying Power of Black America” report is the nation’s most widely quoted research source on black consumer spending. Now in its 13th year of publication, the report details how African-American consumers spent billions of dollars in 25 categories and over 500 sub-categories.

The report also breaks down by market the estimated $719 billion in earned income among black households in 2005. Data from the U.S. government show that African-Americans continue to be the largest non-white segment of the population.

Among the expenditures highlighted in the report are consumer electronics like cameras (+16%), cellular phone service (+16%) and video equipment (+18%).  Entertainment and leisure expenditures overall are up 13%, travel increased 27% and apparel rose 18% among men and 22% for women.

“The Buying Power” report is based on an analysis of expenditures reported by 3,000 black households for the Department of Commerce’s Consumer Expenditure Survey and the American Community Survey.

Expenditures for Black Households 2005

Apparel Products and Services

$21.9 billion


1.7 billion

Beverages (Alcoholic)

2.3 billion

Beverages (Non-Alcoholic)

2.7 billion


257 million

New and Used Cars and Trucks

28.7 billion

Computers and Related Equipment

2.0 billion

Consumer Electronics

3.7 billion


11.4 billion


6.0 billion

Entertainment and Leisure

2.2 billion


53.8 billion


7.1 billion

Health Care

17.9 billion

Household Furnishings & Equipment

10.7 billion


596 million

Housing and Related Charges

110.2 billion


16.6 billion


6.3 billion

Personal Care Products and Services

6.3 billion

Sports and Recreational Equipment

475 million

Telephone Services

14.0 billion

Tobacco Products

2.4 billion

Toys, Games and Pets

1.679 billion

Travel, Transportation and Lodging

4.637 billion

Click here to order The Buying Power of Black
America report

Click here for more stats from past editions of The Buying Power of Black America

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