Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

 Register Here       
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats           
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

? 2005 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867


The Buying Power of Black America 2007
Target Market News presents its annual report on the expenditures of African-American consumers. This is the most comprehensive source for information on how black households spent their money. 

With this unique publication you'll learn how much of black consumers' $744 billion in income was spent on apparel, entertainment, food, beverages, toys, computers, cosmetics, automobiles, travel and dozens of other categories. 

This report is being used by Proctor & Gamble, McDonald's, Coca-Cola, Walt Disney Co., Sears, IBM, Mercedes Benz, America Online, Quaker Oats, Pillsbury, Bank of America, Clear Channel, Ford Motor Co. and hundreds of other Fortune 500 companies.

The 2007 edition of The Buying Power of Black America includes these sections:

Income Data

A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on black income, a comparison with world economies and a look at black buying power over the past 15 years.

Black Buying Power in the Top 30 Cities
An expanded city-by-city breakdown of the billions of dollars African-American consumers spent in 26 major categories of products and services in the nation's top markets.

Expenditure Trends
An analysis with charts of how spending among black consumers has changed in individual categories between 2005 and 2006. It also includes charts highlighting the fastest growing products and services for the past year.

The 100-Plus Index
A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.

Demographic Data on the Black Population
The latest information on the African-American population including rankings of the largest black metropolitan areas, the percentage of black population in U.S. cities and a listing of the total dollars earned by black consumers for each of the past 20 years.

These and more than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the Dept. of Commerce. It is based on interviews and diaries collected from 3,000 black households -- one of the most comprehensive surveys conducted on black consumers. 

Localized Editions Available

Now all of the statistics found in the report are available for virtually any African-American market in the country. Need to know what black consumers earned and spent in your city, metro area, DMA, ADI, county or state? This expanded edition will provide this information, as well as all the data necessary for comparisons with the national market. No other information source gets to the specifics of the consumers you want to reach most like these custom editions.

Click here to order The Buying Power of Black America

Click here for more stats from past editions of The Buying Power of Black America

Go to Target Market News homepage


Hear presentations from:
General Mills
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!

Click here to register now!

 14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here