Courvoisier Cognac teams up with Jermaine Dupri
(October 19, 2007) Beam Global Spirits & Wine, Inc., a global leader in
premium spirits and wine, and Courvoisier Cognac, one of the world's
leading cognac brands, announced the launch of "Find Greatness Within,"
the brand's first advertising and positioning campaign since 2005.
The newly launched Courvoisier ExclusifT and Courvoisier VSOP are the two
featured marques of the campaign which premieres in various publications
in October and November respectively. In addition to the marques, the
campaign features Jermaine "JD" Dupri, renowned producer and founder of
So-So Def Records.
The genesis of "Find Greatness Within" is rooted in the time-honored
traditions, craftsmanship, exclusive ingredients, and patient passion
representing the layers of complexity, which make Courvoisier an iconic
brand. To bring this to life, Courvoisier has joined forces with music
mogul Jermaine Dupri, who in parallel is successful because of his talent,
passion, and tenacity, all of which have made him a successful and revered
The synergy of Courvoisier and the "self-made man" challenges consumers to
"Find Greatness Within," assuring that Courvoisier provides an unmatched
experience. "As a respected leader in the cognac category, Courvoisier is
excited to partner with Jermaine, a self-made man who is the ultimate
trendsetter, cultural icon and savvy entrepreneur," said Chris Mahoney,
senior brand director, Courvoisier Cognac.
Motor Company promotes Dave Bozeman to Vice President
27, 2007) Harley-Davidson Motor Company has announced that Dave Bozeman,
age 38, has been named Vice President and General Manager, Harley-Davidson
Powertrain Operations, located on Capitol Drive in Wauwatosa, Wis., and
Advanced Manufacturing Engineering. In his new role, Bozeman’s
responsibilities have expanded to include manufacturing process and
product development innovation while continuing to oversee the production
of transmissions and engines for Harley-Davidson Sportster and Buell
“Dave has been instrumental to the Motor Company,” said Jim McCaslin,
President and Chief Operating Officer, Harley-Davidson Motor Company. “He
brings a broad range of skills and experience to his work, and I look
forward to his continued contributions within the organization.”
Since joining Harley-Davidson as a manufacturing engineer in 1992, Bozeman
held multiple positions within the company including General Manager
Powertrain Operations, Capitol Drive, Product Plant Manager, Technical
Manager and Quality Director.
Bozeman received a Bachelor of Science in Manufacturing Engineering
Technology/Mechanical Design from Bradley University and a Master of
Science in Engineering Management from the Milwaukee School of
Engineering. Currently, he serves on the Manufacturing and Industrial
Engineering Advisory Board for Bradley University and is the Vice
President of the Board of Directors for the Next Door Foundation.
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