Target Market News - Bullet Points

Departments
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News
Retailing News
Consumer Research
Expenditure Data
People in the News
Industry News
Company Bios and
Background

Register Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail?

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

Bullet Points

Courvoisier Cognac teams up with Jermaine Dupri

(October 19, 2007) Beam Global Spirits & Wine, Inc., a global leader in premium spirits and wine, and Courvoisier Cognac, one of the world's leading cognac brands, announced the launch of "Find Greatness Within," the brand's first advertising and positioning campaign since 2005.

The newly launched Courvoisier ExclusifT and Courvoisier VSOP are the two featured marques of the campaign which premieres in various publications in October and November respectively. In addition to the marques, the campaign features Jermaine "JD" Dupri, renowned producer and founder of So-So Def Records.

The genesis of "Find Greatness Within" is rooted in the time-honored traditions, craftsmanship, exclusive ingredients, and patient passion representing the layers of complexity, which make Courvoisier an iconic brand. To bring this to life, Courvoisier has joined forces with music mogul Jermaine Dupri, who in parallel is successful because of his talent, passion, and tenacity, all of which have made him a successful and revered "self-made man."

The synergy of Courvoisier and the "self-made man" challenges consumers to "Find Greatness Within," assuring that Courvoisier provides an unmatched experience. "As a respected leader in the cognac category, Courvoisier is excited to partner with Jermaine, a self-made man who is the ultimate trendsetter, cultural icon and savvy entrepreneur," said Chris Mahoney, senior brand director, Courvoisier Cognac.

Harley-Davidson Motor Company promotes Dave Bozeman to Vice President

(April 27, 2007) Harley-Davidson Motor Company has announced that Dave Bozeman, age 38, has been named Vice President and General Manager, Harley-Davidson Powertrain Operations, located on Capitol Drive in Wauwatosa, Wis., and Advanced Manufacturing Engineering. In his new role, Bozeman’s responsibilities have expanded to include manufacturing process and product development innovation while continuing to oversee the production of transmissions and engines for Harley-Davidson Sportster and Buell motorcycle models.

“Dave has been instrumental to the Motor Company,” said Jim McCaslin, President and Chief Operating Officer, Harley-Davidson Motor Company. “He brings a broad range of skills and experience to his work, and I look forward to his continued contributions within the organization.”

Since joining Harley-Davidson as a manufacturing engineer in 1992, Bozeman held multiple positions within the company including General Manager Powertrain Operations, Capitol Drive, Product Plant Manager, Technical Manager and Quality Director.

Bozeman received a Bachelor of Science in Manufacturing Engineering Technology/Mechanical Design from Bradley University and a Master of Science in Engineering Management from the Milwaukee School of Engineering. Currently, he serves on the Manufacturing and Industrial Engineering Advisory Board for Bradley University and is the Vice President of the Board of Directors for the Next Door Foundation.

Go to Target Market News homepage

COMING IN DECEMBER

"A Must-Read For Marketing Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.

The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

Click here to subscribe
_________________
________________________

The African-American
Book Publishing Authority

Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION

___________________________________________

Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free.
Click here to try it now!

_____________________________________________________________________________________


HOME \| STATS \| PUBLICATIONS \| REGISTER \| CONTACT US \| SEARCH \| ARCHIVE
Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media	Bullet Points Courvoisier Cognac teams up with Jermaine Dupri (October 19, 2007) Beam Global Spirits & Wine, Inc., a global leader in premium spirits and wine, and Courvoisier Cognac, one of the world's leading cognac brands, announced the launch of "Find Greatness Within," the brand's first advertising and positioning campaign since 2005. The newly launched Courvoisier ExclusifT and Courvoisier VSOP are the two featured marques of the campaign which premieres in various publications in October and November respectively. In addition to the marques, the campaign features Jermaine "JD" Dupri, renowned producer and founder of So-So Def Records. The genesis of "Find Greatness Within" is rooted in the time-honored traditions, craftsmanship, exclusive ingredients, and patient passion representing the layers of complexity, which make Courvoisier an iconic brand. To bring this to life, Courvoisier has joined forces with music mogul Jermaine Dupri, who in parallel is successful because of his talent, passion, and tenacity, all of which have made him a successful and revered "self-made man." The synergy of Courvoisier and the "self-made man" challenges consumers to "Find Greatness Within," assuring that Courvoisier provides an unmatched experience. "As a respected leader in the cognac category, Courvoisier is excited to partner with Jermaine, a self-made man who is the ultimate trendsetter, cultural icon and savvy entrepreneur," said Chris Mahoney, senior brand director, Courvoisier Cognac. Harley-Davidson Motor Company promotes Dave Bozeman to Vice President (April 27, 2007) Harley-Davidson Motor Company has announced that Dave Bozeman, age 38, has been named Vice President and General Manager, Harley-Davidson Powertrain Operations, located on Capitol Drive in Wauwatosa, Wis., and Advanced Manufacturing Engineering. In his new role, Bozeman’s responsibilities have expanded to include manufacturing process and product development innovation while continuing to oversee the production of transmissions and engines for Harley-Davidson Sportster and Buell motorcycle models. “Dave has been instrumental to the Motor Company,” said Jim McCaslin, President and Chief Operating Officer, Harley-Davidson Motor Company. “He brings a broad range of skills and experience to his work, and I look forward to his continued contributions within the organization.” Since joining Harley-Davidson as a manufacturing engineer in 1992, Bozeman held multiple positions within the company including General Manager Powertrain Operations, Capitol Drive, Product Plant Manager, Technical Manager and Quality Director. Bozeman received a Bachelor of Science in Manufacturing Engineering Technology/Mechanical Design from Bradley University and a Master of Science in Engineering Management from the Milwaukee School of Engineering. Currently, he serves on the Manufacturing and Industrial Engineering Advisory Board for Bradley University and is the Vice President of the Board of Directors for the Next Door Foundation. Go to Target Market News homepage	COMING IN DECEMBER "A Must-Read For Marketing Professionals" Introducing a new trade magazine for the new opportunities in African-American marketing and media. The December 2007 issue of Target Market News magazine offers in-depth stories on: - Inside P&G’s “My Black is Beautiful” campaign - The targeted ad strategy for the 2010 Census - New advertising campaigns and assignments Plus a special spotlight on the nation’s top African-American ad agencies Click here for advertising information Click here to subscribe _________________ ________________________ The African-American Book Publishing Authority Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs. Want this issue? Get it with your new subscription. Click Here A TARGET MARKET NEWS PUBLICATION ___________________________________________ Search the entire contents of the Target Market News Web site! Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now! _____________________________________________________________________________________