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ADVERTISING
RATE CARD
RATE CARD No. 1 / EFFECTIVE MAY 2011
Our Mission
Black Business Chicago
was introduced to fulfill
three
basic objectives:
To provide a voice and information for black-owned businesses in Chicago,
and to advocate for their interests and the interests of African-American
business professionals.
To promote increased business activity between Chicago's black-owned
businesses and the larger business community.
To encourage and monitor corporate responsibility and citizenship between
Chicago's larger business community and the black consumer market.
Meeting a Unique Need
Chicago represents one of the largest concentrations of black-owned
business in the nation, but there is no singular vehicle that brings
together news, information, research and commentary about this dynamic
community. Consequently, the ability for these businesses to grow,
exchange information and do business with one another has been challenging.
A media vehicle is needed that can report on and galvanize
African-American-owned enterprises throughout metropolitan Chicago.
Black Business Chicago is that publication.
Target
Readership
There are more than 50,000 black business owners in the city of Chicago.
Their annual household income is above $75,000 and they are above average
in education, home ownership and car ownership. They are business leaders
and opinion influencers in their communities and typically have membership
in numerous community, social and professional organizations.
Starting with a circulation of 15,000, Black Business Chicago will
be an advertising-supported tabloid mailed via
controlled-circulation to business owners and executives. BBC will
also be available as a stand-alone, complimentary publication carried at
various consumer and business locations throughout the Chicagoland area.
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Editorial Focus
Black Business Chicago
will spotlight
news and features on Chicago's African-American businesses, corporate
executives and local business issues. Regular topics and departments will
focus on local business statistics, entrepreneurship, management, economic
development, industry profiles, business and personal technology, calendar
of business-related events, lists and topical commentary.
The
publication will also be supplemented by a Web site,
www.blackbusinesschicago.com, that will provide updated coverage of relevant
business news on a daily and weekly basis between issues of the print publication.
Management and Staff
Black Business Chicago will be edited and published by Target
Market News with Ken Smikle serving as editor and publisher. Editorial
material will be contributed by prominent African-American writers who
have worked for the Chicago Tribune, Business Week and other noted
national and local business publications.
Celebrating its 22nd year in operation, Target Market News is the leading
authority on African-American marketing and media. Ken Smikle is editor
and publisher of Target Market News' Web site and annual report, "The
Buying Power of Black America." Prior to founding Target Market News, he
was a senior editor of Black Enterprise magazine, and an editor for the
N.Y. Amsterdam News.
PUBLICATION DATE
Black Business Chicago
is published monthly on the first Thursday of each issue
PRINTING MATERIALS
Ads should be submitted as PDF files using QuarkXPress, Photoshop or
Adobe. All fonts and art must be included. A charge will be added for ads
that require composition or revision in order to comply with mechanical
requirements.
DEADLINES
Insertion orders and materials for display advertising are due by 5 pm
on the 21st of the month prior to the month of issue of insertion.
AD ACCEPTANCE
All advertising is accepted for publication at the discretion of the
publisher, and may be rejected or cancelled for any reason at any time. |
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Color |
3x |
6x |
9x |
12x |
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Cover 4 |
$3,500
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$3,395
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$3,290
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$3,185
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$3,080
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Covers 2 & 3 |
$3,250
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$3,153 |
$3,055 |
$3,023 |
$2,860 |
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Full Pg. |
$3,000
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$2,910
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$2,820
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$2,730
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$2,640
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1/2 pg. |
$1,500
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$1,455
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$1,410
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$1,365
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$1,320
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1/4 pg. |
$750
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$728
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$705
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$683
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$660
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1/8 pg. |
$438
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$424
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$411
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$398
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$385
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B/W |
3x |
6x |
9x |
12x |
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Covers |
$2,500
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$2,425
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$2,350
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$2,275
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$2,200
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Covers 2 & 3 |
$2,250
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$2,183 |
$2,115 |
$2,093 |
$1,980 |
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Full Page |
$2,000
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$1,940
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$1,880
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$1,820
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$1,760
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1/2 pg. |
$1,000
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$970
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$940
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$910
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$880
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1/4 pg. |
$500
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$485
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$470
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$455
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$440
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Specifications are based on a 4-column page
format.
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Paper Size |
11.5" x 12.5" |
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Full Page |
10.0" x 11.33" |
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1/2 Page V |
5.056" x 11.33" |
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1/2 Page H |
10.25" x 4.667" |
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1/4 Page H |
5.56" x 4.667" |
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1/4 Banner |
10.25" x 2.67" |
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1/4 Page V |
2.42" x 11.3" |
style or
appearance or are not immediately identifiable as advertisements are not
acceptable.
AD CANCELLATION
Advertising insertions may be cancelled one week prior to the closing
deadline noted above. If an advertiser fails to deliver material within
the deadline, the space reserved must be paid for. Advertisers who does
not fulfill the contract will be pro-rated accordingly.
LIABILITY
We are not responsible for errors in advertisements submitted by the
advertiser. All ads must be submitted in camera-ready condition with
contents approved by the advertiser. The publisher shall be redeemed by
the advertiser for any legal obligations or judgments resulting from the
printing of an ad. The publisher's liability may not exceed the cost of
that single ad.
PAYMENT
All advertisements of 1/4 page and smaller, including classifieds,
must be paid for in advance. Invoices are rendered within 5 business days
of publication and are payable within 15 days of billing. Invoices unpaid
60 days beyond billing will incur a service charge of 1.5% per month.
AGENCY COMMISSIONS
Accredited advertising agencies are entitled to a 15% discount on
display advertising placed at the open rate. No agency commissions on
discounted ad rates. A 5% discount is available to established accounts
which choose to prepay their advertising.
For
further information contact:
Ken Smikle, President
Target Market News
228 S. Wabash Ave.
Chicago, IL 60604
312-408-1881
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