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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.


Published daily by Target Market News
228 S. Wabash Ave, Suite 405
Chicago, IL 60604
Tel. 312-408-1881
info@targetmarketnews.com

Ken Smikle - Editor and Publisher


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RECENT NEWS STORIES

Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
Story continued...

Nielsen named to Diversity Inc.'s Top 50 firms for diversity for second consecutive year

'Black Girl Magic,' digital program from Essence, among Time Inc.'s video offerings

Veteran film executive, Zola Mashariki expected to join BET Networks as EVP

A new focus for Chicago Defender includes changes in leadership and mission

ASPiRE network announces exit of its first general manager Paul Butler

Black TV Ratings for Week of May 4 - 10 'Scandal,' NBA push ABC to fourth week as No.1 network in black homes

Chicago memorial service announced for veteran media personality Ty Wansley

UPTOWN Magazine to host first annual Uncorked Food & Wine Festival

Fox is dropping 'American Idol,' and goes all in on 'Empire' and the black audience

Black Cable TV Ratings for Week of April 27 - May 3 Despite more NBA games on chart, Top 25 cable audience falls from previous week

National Black MBA Association to hold 45th anniversary gala in Chicago June 12

Nielsen named to Diversity Inc.'s Top 50 firms for diversity for second consecutive year

'Black Girl Magic,' digital program from Essence, among Time Inc.'s video offerings

Veteran film executive, Zola Mashariki expected to join BET Networks as EVP

A new focus for Chicago Defender includes changes in leadership and mission

Black Cable TV Ratings for Week of April 20 - 26 Blacks were 43% or more of the audience for week's first round of NBA Playoffs games

Washington Informer opens branded newsstand at Dulles International Airport

Black TV Ratings for Week of April 20 - 26 ABC beats back strong challenge from CBS to remain No.1 for the week

NBA to play first exhibition game on African continent August 1 in Johannesburg

Bounce's 'Mann & Wife' becomes most-watched original program in network's history

Black Cable TV Ratings for Week of April 13 - 19 OWN network reclaims No.1 spot on Top 25 cable chart with 'If Lovin' You Is Wrong'

Black TV Ratings for Week of April 13 - 19 'Scandal' audience builds to three million as drama heads into season finale

A black academic explains Black Twitter, what it is and what it isn't

NAMIC to honor emerging executives at Next Generation Leaders Awards in Chicago

Black Cable TV Ratings for Week of April 6 - 12 VH1's 'Love & Hip Hop' gets first No.1 spot on Top 25 for its fifth season

Click here for more recent news stories and our news archive

 

THE LATEST NEWS
BET Awards 2015 a social media hit with audience of nine million users on Twitter

(June 29, 2015) Nielsen reports that the BET Awards 2015 was the most popular cable TV show in social media, based on the special's Twitter TV ratings. An audience of nine million users generated more than seven million tweets from more than 900,000 unique authors...

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Study: Over-the-top content more integral among black viewers than whites
 
(June 26, 2015) A new study from Horowitz Research reveals that 45% of Black viewers are more likely to have made over-the-top (OTT) an integral part of their viewing lifestyle. The study, "State of Cable & Digital Media: Multicultural Edition 2015," also found the trend to true among other multicultural viewers, with 46% of Asian viewers, and 51% of Hispanic viewers in the study spending more than 20% of their total TV viewing time watching OTT...

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Washington Informer publisher Denise Rolark Barnes elected NNPA chair

(June 21, 2015) The National Newspaper Publishers Association marked its 75th anniversary in Detroit, Michigan last week with the theme "Empowering a New Generation of Leadership." The five-day conference featured workshops, networking opportunities, an awards programs, business sessions and the election of new officers who will represent the NNPA for the next four years...

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Kierma Mayo and Kyra Kyles head Johnson Publishing's new editorial team

(June 15, 2015) The Johnson Publishing Company formally announced today the new editorial leadership team behind the new look and enhanced print/digital focus. Kierna Mayo was named Ebony Editor-in-Chief, VP, Digital Content and will operate out of the JPC New York office. Kyra Kyles was promoted to Vice President, Head of Digital Editorial for ebony.com and jetmag.com...
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Intel launches new fund with $125 million to invest in women, minority entrepreneurs
 
(June 9, 2015) Intel Capital, Intel Corporation's global investment organization, today announced the Intel Capital Diversity Fund, which will invest in technology startups run by women and underrepresented minorities. The largest of its kind, the fund totals approximately $125 million, and investments will cover a broad spectrum of innovative industries...

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Real Times Media names Lorraine Cochran general manager of Atlanta market operations

(June 15, 2015) Hiram E. Jackson, Chief Executive Officer of Real Times Media recently announced Lorraine Cochran as the new Regional Director for Real Times Media and General Manager of the Atlanta Daily World. As general manager, Cochran will be responsible for overall operations of the Atlanta Daily World. In this role she will focus on...
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Former GlobalHue exec heads OneX, new branded content studio at Radio One

(June 9, 2015) Radio One, Inc. announced the launch of OneX (onexstudios.com), a branded content studio, which will provide brands with premium content and native advertising opportunities. The mission of OneX is to harness the power of Black culture to ignite brands through the creation of compelling content that can thrive across multichannel media environments...
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Retailer Barnes & Noble to collaborate with 17th annual Harlem Book Fair July 14-16

(June 8, 2015) Barnes & Noble, Inc., the nation's largest retail bookseller, announced that it is collaborating with the Harlem Book Fair (HBF) to broaden the platform for authors and publishers into the African-American reader community. B&N will support the Harlem Book Fair with...
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Black Cable TV Ratings for Week of May 25 - 31
NBA Semifinals games, programming set a record at 42% of Top 25 cable viewers


(June 8, 2015) As the march to the NBA Finals continued, the frenzy among fans pushed cable viewing of the games to record levels. The Top 25 cable favorites in black households included 12 programs that were basketball-related, as well as the week's No.1 and 2 winners. That comes to 12.2 million for basketball, or 42 percent of the Top 25 total viewership...
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Two black women auto execs open TALA, The Allen Lewis Agency, in Detroit

(June 3, 2015) Two African-American women with a combined four decades-plus in marketing and communications experience have announced the creation of a new Metro Detroit-based full-service agency. TALA, The Allen Lewis Agency LLC, headed by Jocelyn K. Allen and Chandra S. Lewis, is dedicated to helping clients build their brands, commemorate experiences and...
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Black TV Ratings for Week of May 25 - 31
Memorial weekend viewing drops, top TV shows post less than a million black viewers

(June 3, 2015) The summer TV viewing patterns kicked in for the memorial Day weekend, and none of the Top 25 shows in black households managed to attract at least a million viewers. All of the week's heavy viewing could be found on cable. CBS let the pack among viewers, with 9.6 million for 13 of its...
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Congressman Johnson wins push for Dept. of Defense report on minority ad spending

(June 1, 2015) For the past two years, U.S. Rep. Hank Johnson of Georgia has been attempting to get more military recruitment advertising placed on minority-owned stations. He and NABOB have has just won a small victory in their efforts to have stronger language placed in the Defense Authorization Bill report...
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Chicago Crusader newspaper and publisher Dorothy Leavell mark 75th anniversary

(June 1, 2015) Since 1968, Dorothy R. Leavell has served as editor and publisher of the Crusader Newspaper Group. Following the death of her first husband Balm L. Leavell Jr., Dorothy took the helm of the company's two newspapers, The Chicago Crusader and the Gary (Indiana) Crusader. On Friday, June 5, 2015, Leavell herself will be in the spotlight as The Chicago Crusader celebrates its 75th anniversary with a gala at the new Loews Chicago Hotel...

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HUD settlement in Associated Bank lawsuit includes $1.4 million in advertising

(May 29, 2015) The U.S. Department of Housing and Urban Development (HUD) announced an agreement with Associated Bank, N.A. to resolve a disparate treatment redlining case, one of the largest redlining complaints brought by the federal government against a mortgage lender. At approximately $200 million, it is the largest settlement of this kind HUD has ever reached...
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Interactive One re-launching flagship sites with new content, offerings for advertisers
         
(June 1, 2015) Interactive One, the online media division of Radio One, announced that it is re-designing its four flagship Website to "inject new energy," with more new content. The changes, say the company, will give advertisers additional opportunities to reach African-American women and men, Millennials and Latinos...
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Univision's purchase of The Root marks firm's second move into African-American media

(May 27, 2015) Last week's announcement by Univision Communications Inc. that it had acquired online destination The Root was the second major foray into African-American media by the company best known for its Hispanic media properties. In December 2012, UCI, which owns 62 television stations...
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Two Tyler Perry dramas returning to OWN for summer season beginning in June

(May 27, 2015) OWN: Oprah Winfrey Network's hit drama "The Haves and the Have Nots," starring John Schneider and Tika Sumpter, returns for its new summer season on Tuesday, June 30 at 9 p.m. ET/PT.  The popular comedy series "Love Thy Neighbor" from Tyler Perry, featuring ornery but loveable Mama Hattie (Patrice Lovely) and her Love Train Diner, returns Friday, June 26 at 9 p.m. ET/PT with two back-to-back episodes...

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Black Cable TV Ratings for Week of May 4 - 10
Second week of NBA semifinals drops more than 16 percent among black viewers

(May 22 , 2015) While its games remained the most popular viewing for black cable TV households, the NBA semifinals saw a drop of 16.7 percent among black viewers from the previous week. With only two slots less on the Top 25 cable chart from last week, the NBA lost nearly three million black viewers...
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ASPiRE network announces exit of its first general manager Paul Butler

(May 16, 2015) Two years after Paul Butler was hired by Earvin "Magic" Johnson as ASPiRE's first general manager, the network has announced that they have parted company. On Friday, May 15, Johnson announced that Butler was leaving Aspire to "spend more time with his family...
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Black TV Ratings for Week of May 4 - 10
'Scandal,' NBA push ABC to fourth week as No.1 network in black homes

(May 16, 2015) ABC was able to hold on to its popularity with black TV viewers, thanks to the march towards the season finale of "Scandal" and the suspense of the NBA Playoffs. Both programs headed the chart of Top 25 shows for the first week of May. ABC was the most watched network with 11.7 million viewers for...
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Chicago memorial service announced for veteran media personality Ty Wansley

(May 12, 2015) Ty Wansley, who for 35 years was a successful broadcaster in Chicago and St. Louis, died on Wednesday, May 6 at Chicago's Northwestern Memorial Hospital from congestive heart failure. He was 63 years old. Wansley was a native of St. Louis, MO where he attended...
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UPTOWN Magazine to host first annual Uncorked Food & Wine Festival

(May 11, 2015) UPTOWN Magazine will host its first annual UPTOWN Uncorked Food and Wine Festival, July 30 - August 2, at Silverado Resort in Napa Valley, CA. The premier destination event will host more than 300 wine connoisseurs for a weekend of grand tastings, private vineyard tours, live music, comedy and more. Sponsored by Diageo Chateau & Estate Wines, Lexus...
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Fox is dropping 'American Idol,' and goes all in on 'Empire' and the black audience

(May 11, 2015) Prior to Monday's upfront presentation of its plans for the coming TV season, the
Fox Television Group announced that it is dropping "American Idol" in 2016 and is moving its newest midseason success, "Empire," to a return in the fall. It will also increase its schedule for the hip-hop drama to...
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Black Cable TV Ratings for Week of April 27 - May 3
Despite more NBA games on chart, Top 25 cable audience falls from previous week

(May 10, 2015) The NBA boosted its dominance over cable TV viewing in black households when compared to the previous week. Basketball-related programming captured 15 slots on the Top 25 chart, with a 20.1 million black viewers. That's up from the 12.4 million and 12 chart positions. Despite that popularity, non-NBA programs claimed the first...
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National Black MBA Association to hold 45th anniversary gala in Chicago June 12

(May 11, 2015) The National Black MBA Association will host its 45th Anniversary Gala Celebration on Friday, June 12, 2015 at the Hyatt Regency Chicago. Retired McDonald's CEO Don Thompson and Amy Hilliard (pictured), president of Fashion Fair Cosmetics will be honored at the Gala. During the 45th Anniversary Gala Celebration, the NBMBAA will...

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Black TV Ratings for Week of April 27 - May 3
ABC marks its third consecutive week as No.1 network in black households

(May 6, 2015) Since March Madness ended, taking with it CBS' lead on the Top 25 TV shows in black households, ABC has reigned at the top of the chart. Even though "Scandal" wasn't on the lineup for the last week of May, As ABC's "Grey's Anatomy" moves towards its season finale, its percent of households grows. With no episode of "Scandal" airing...
Read more
 

 

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