THE LATEST NEWS
launches RIDE, its first Innovation digital entertainment conference in
Rolling Out, the multimedia company targeting
multicultural trendsetters, will host its first-ever technology and
entertainment conference in Atlanta on September 22-23. RIDE (Rolling Out
Innovation Digital Entertainment) will feature a lineup of diverse
thought-leaders in the areas of business, technology, entertainment,
content marketing, media and community to discuss the keys to success in
those fields. The conference will be held at the Loudermilk Conference
Center, 40 Courtland Street NE, Atlanta, GA...
P&G places major media buy with NABOB member
stations in 'The Talk' campaign
The National Association of Black Owned Broadcasters recently
reported that Procter&Gamble has placed a major media buy with a large
number of NABOB member stations. The campaign is being launched in support
of "The Talk," an excellent video created by the My Black is Beautiful
brand to begin a dialogue about how Black parents must converse with their
children about dealing with racial prejudice...
A group of
Chicago's black media owners negotiate new ad deal with Mariano's
Following a recent successful effort to secure a more equitable
share of local advertising, a group of six Chicago media owners are now
deciding where to turn their attention next.
The group led by Carl West of TBT News includes The Chicago Defender, The
Chicago Crusader, N'Digo, The Chicago Citizen and WVON. After numerous
attempts made individually to get advertising from grocery chain
Mariano's, the owners pursued another strategy.
Gamble's ad 'The Talk' stirs social conversation about the perils of
By Stacy M. Brown
Procter & Gamble kicked off the 10th anniversary
celebration of the "My Black is Beautiful" campaign by releasing a
commercial titled "The Talk," featuring African-American women
discussing the realities of being Black in America and warning their
children about the perils of racism.
"The Talk" sparked fierce reaction across the nation; ironically,
conservative media outlets attacked the campaign, calling it divisive
Time Inc. to sell
majority of its stake in Essence magazine by year's end
Time Inc. has announced that it plans to sell a majority of
its ownership in Essence magazine, the 47-year-old lifestyle monthly for
African-American women, and one of the most successful publications
among all American magazines.
According to a story reported in The Wall Street Journal,
Time Inc. intends to
maintain a minority ownership stake in Essence after it has been sold...
Michelle Rice named Interim GM of TV One after
sudden exit of Brad Siegel
Urban One CEO Alfred C. Liggins, today announced the transition
of leadership at TV One. Effective immediately, Michelle Rice will be the
Interim General Manager with full management oversight of the 13-year-old
entertainment and lifestyle network targeting Black adults. Rice succeeds
Brad Siegel, former President of TV One. The announcement was made after
Siegel, who served the network for two and a half years, recently informed
Black, Hispanic publishers push for long awaited
report on federal ad spending
Stacy M. Brown
The Government Accountability Office (GAO) is set to begin
work on a report detailing advertising spending by federal agencies --
particularly as it pertains to Black and Latino media companies. "After
several senators joined our request, including Senate Democratic Leader
Chuck Shumer, GAO sent us an update in February saying that the request
would take about six months of work," said Benjamin Fritsch, a spokesman
Linda Johnson Rice named to board of Tesla Motors,
along with James Murdoch
Tesla Motors has announced the appointment
of two new board members, Linda Johnson Rice, Chairman and Chief Executive
Officer of Johnson Publishing Company (JPC), and James Murdoch, Chief
Executive Officer of 21st Century Fox (21CF), to Tesla's board of
directors. The announcements comes following the request of influential
investors that two members be added to the existing six that did not have
personal or professional ties to Tesla chairman, Elon Musk...
Symposium returns with focus on opportunities in marketing, entertainment,
Marketing Opportunities in Business and Entertainment, a
leading advanced marketing symposium and strategic entertainment alliance,
is proud to present MOBE Symposium 2017! Under the leadership of MOBE
Co-Founder, & President, Yvette Moyo, and 2017 Chairman, Curtis Symonds,
the annual conference will be held on August 17-20 at The W Hotel
Buckhead and will proudly connect the next generation of leaders,
innovators, creators with the most influential brands and companies in the
Burrell to be inducted
into The One Club Hall of Fame in September
One Club for Creativity has announced that Tom Burrell is one of this
year's honorees to be inducted into its Hall of Fame. In the announcement
it said that "The iconic advertising pioneer whose illustrious career
transformed both the way people of color were portrayed in communications,
as well as their roles within the industry itself. It's a never-ending
mission, but one with a defined starting line that he helped create....
NABOB meets with
U.S. Army on strategies for increased African-American enrollment
The National Association of Black Owned Broadcasters
(NABOB) sent 20 representatives to meet with Major General Chris Hughes,
the Commanding General of the U.S. Army Cadet Command, in Fort Knox,
Kentucky. In a two-day meeting with the NABOB delegation, Major General
Hughes explained that he needed help for Cadet Command to increase the
number of African Americans applying to ROTC and seeking to become
officers in the U.S. Army...
The life and music of Morris "Butch" Stewart to be
celebrated in weekend memorial
The life and music of Morris "Butch" Stewart will be celebrated
by family, friends and the industry during a three-day open house memorial
this weekend. Stewart died on May 19 at Evanston Hospital after a battle
with cancer. He was 64. The memorial celebration will begin in Evanston at
Good Stewart Productions on Friday, June 23rd 6pm-9pm, resume Saturday
June 24th 5pm-9pm, and conclude Sunday June 25th 3pm-7pm.
Kudu named SVP, Executive Creative Director of Carol H. Williams
Carol H. Williams Advertising agency has announced that Ola
Kudu has been named Senior Vice President, Executive Creative
Director reporting to the CEO & CCO, Carol Williams. An award-winning creative veteran, Kudu has over 20 years
experience in multicultural space, entertainment & lifestyle marketing,
and creative leadership.
Black Cable & TV Ratings for Week of May 1 - 7
TNT remains most watched cable network, thanks to NBA Playoffs; CBS
most-watched TV net title
The NBA Playoffs moved into the second round during the first
week of May, and interest in the games among Black viewers boomed. TNT
benefited the most with 12.4 million following the basketball games. VH1
claimed 7.6 million viewers for its most popular show, while ESPN
attracted seven million to it seven NBA games. The OWN network notched
4.2 million for its Top 25 shows...
buys Moguldom Media properties, becoming largest Black-targeted digital
Digital, formerly known as Interactive One, announced the acquisition of
digital media properties Bossip.com, HipHopWired.com and MadameNoire.com
from Moguldom Media Group. Prior to acquisition, these brands made Moguldom the third largest Black digital content
provider, behind iONE Digital and BET, respectively...
Radio One changes name to Urban One to reflect reach
across multiple media platforms
One has changed its corporate identity to Urban One. The new moniker,
which officially took place on the 18th anniversary of the company's
initial public stock offering, is meant to reflect the "rich history as
the most trusted source to inform, entertain and inspire the
African-American community," according to a statement...
Linda Johnson Rice takes back control of JPC, denies company has plans to
Following a month of announcements on corporate restructurings,
Linda Johnson Rice is back at the helm of three of the best known
brands in Black America. Over the weekend, a statement was released by
Johnson Publishing Co. citing the departure of Desiree Rogers, who will
end her seven-year tenure as CEO on June 2. Her duties will be assumed by
the company's chairman, Johnson Rice...
Desiree Rogers, Johnson Publishing Co. CEO, to leave
firm next month
In the latest of a series of announcements, the nation's oldest
black-owned magazine publisher, Johnson Publishing Co., announced that its
CEO, Desiree Rogers, is exiting the firm effective June 2.
Essence and Twitter
announce collaboration on livestream weekly talk show
Essence Communications, a division of Time Inc., announced today it is
partnering with Twitter to livestream "Essence Now," a weekly talk show
covering all things entertainment,
fashion, news and love and relationships. The latest collaboration
for Time Inc. and Twitter, "Essence Now" will be the first live show on
Twitter targeting Black women...
The 19th Annual
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A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy
Target Market News
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