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THE LATEST NEWS
Michelle Thornhill promoted by Wells Fargo to SVP, Manager for Enterprise Diversity

(May 15, 2013) Wells Fargo recently named Michelle Thornhill, senior vice president, as strategy and integration manager reporting directly to the head of Enterprise Diversity and Inclusion. For the last five years, Thornhill served as the African American segment manager at Wells Fargo. In this role, she led the development and execution of the enterprise marketing and engagement strategy for African American...
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Walton Isaacson named advertising agency of the year by Black Enterprise

(May 15, 2013) Walton Isaacson has been named 2013 Advertising Agency of the Year by Black Enterprise magazine. The award will be officially presented on May 17, 2013, at the B.E. 100s Awards Dinner Gala during the 2013 Black Enterprise Entrepreneurs Conference at the Columbus Convention Center in Columbus...
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Bounce TV to debut first original non-scripted series with Walmart as title sponsor

(May 13, 2013) Bounce TV, the nation's first-ever broadcast television network for African Americans, will premiere its first original non-scripted series, Forever Jones Presented by Walmart on Wednesday, June 5 at 9:00 p.m. ET. Coming on the heels of Bounce TV's successful original special...

Story continued...

Glenda Gill, advocate for marketing and supplier diversity fairness, honored in Detroit

(May 13, 2013) Glenda A. Gill, Executive Director of the Rainbow PUSH Automotive Project, was honored recently by The National Association of Securities Professionals of Detroit with its NEXT.com Award. The 7th annual awards ceremony and scholarship banquet took place last week and assists financially challenged college students of metro Detroit. As executive director of Rainbow PUSH-CEF Global Automotive Project, Gill has been praised for her passion for change

Story continued...

Black TV Ratings for Week of April 29 - May 5
'Scandal' is No.1 for second consecutive week, but CBS still most watched network

(May 9, 2013) As the ABC hit drama Scandal heads towards its season finale, Black audience numbers are heating up. The show matched its 2.7 million viewers from the third week of April and landed firmly in No.1 against American Idol. Overall, however, the number of shows on the Top 25 with at least one million Black viewers dropped from  17 to 12.
Story continued...

Toyota sponsors The ROOT's new Twitter tool tracking black trend topics

(May 3, 2013) THE ROOT has announced the launch of The Chatterati, a digital tool sponsored by Toyota Avalon that presents up-to-the-minute information about the topics trending among Twitter's black audience. Aiming to provide a valuable public resource, THE ROOT's The Chatterati will offer critical insight into the topics, storylines and hashtags the African American social media community is tuning into...

Story continued...

The LAGRANT Foundation to award $250,000 in scholarship to 36 students

(May 3, 2013) After receiving applications from ethnic minority students across the country in undergraduate and graduate programs related to advertising, marketing and public relations, The LAGRANT Foundation has selected 36 exceptional students to be the recipients of the scholarship, totaling $250,000. To commemorate the 15th anniversary of the scholarship program, TLF will award 22 undergraduate students with $5,000 scholarships and 14 graduate students with $10,000 scholarships...

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Rev. Jesse Jackson wants to talk with PepsiCo about ad policies and practices

(May 2, 2013) Target Market News has learned that the Rev. Jesse L. Jackson has requested a meeting with PepsiCo executives following a public outcry over a commercial for the company's Mountain Dew brand.

The commercial, criticized as "racist," depicted five black men and a goat in a police line up. The spot was developed by music producer Tyler the Creator and was, he said, intended to be humorous. One African-American social critic labeled the ad "the most racist commercial in history...
Story continued...

Pepsi pulls online commercial for Mountain Dew after critics label it 'racist'

(May 1, 2013) A 60-second commercial for PepsiCo's Mountain Dew brand was pulled by the company after a barrage of criticism including one commentator who labeled it "the most racist commercial in history." The trade publication Adweek broke the story online on Wednesday which set off a media firestorm. The spot was the third in an episodic series created for Mountain Dew by hip-hop impresario Tyler the Creator. The central character in each spot is...

Story continued...

Black Cable TV Ratings for Week  April 22 - 28
VH1 overcomes NBA Playoffs dominance with alternative for black viewers to basketball

(May 1, 2013) Just as they do every year at this time, the NBA Playoffs on TNT and ESPN dominated cable viewing in Black households. But those who aren't basketball fans went elsewhere. That helped push VH1's "Love & Hip Hop" and "T.I. and Tiny" to more than two million viewers each and the No.1 and 2 spots respectively on the Top 25 cable shows for the week...
Story continued...

Black TV Ratings for Week of April 22 - 28
'Scandal' again No.1, pushes ABC to overtake CBS as week's most watched network

(April 30, 2013) The story lines on network TV's prime time drama are winding toward the season finales, and viewers are coming back to catch the last original episodes. "Scandal" jumped to almost three million Black viewers, which pushed the show to No.1 for the week and helped ABC overtake CBS as the network with the most viewers on the Top 25. ABC had a total of...
Story continued...

Aspire network begins production on 'Exhale,' its first original weekly talk series

(April 29, 2013) The ASPiRE cable network has started production in Los Angeles on its new original weekly talk series, "Exhale." The weekly show will be hosted by journalist and media maven Angela Burt-Murray; actress and comedian Erin Jackson; director, writer and actress Issa Rae; blogger, author and TV anchor Rene Syler; and actress Malinda Williams. The eight-episode series will premiere in June to coincide with the one-year anniversary of the ASPiRE network's launch...

Story continued...

Polk promotes Marc Bland to Vice President of Diversity Marketing Practice

(April 29, 2013) Polk, the premier provider of automotive information and marketing solutions, has announced that it has promoted Marc Bland to Vice President of Diversity Marketing Practice. He will continues his focus on developing strategies for multicultural markets. Bland, a member of the Polk team since 1999, has held several roles within the organization, including senior systems developer, solutions consultant, manager of the analytic solutions production team...
Story continued...

Toyota Green Initiative awards grand prize to Grambling State University student

(April 29, 2013) Toyota Green Initiative (TGI), an environmental stewardship platform designed to empower the African American community to adopt a sustainable lifestyle, is pleased to announce that student Corban Bell of Grambling State University in Grambling, La., is the grand prize winner of TGI's third annual Green Campus Contest...
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BlackAtlas.com gets grounded by American Airlines in transformation plans

(April 29, 2013) After three and a half years as on of the most popular travel Web sites among African-Americans, BlackAtlas.com has been shut down by American Airlines.
Visitors to BlackAtlas now receive a message that says "We've got a new flight Path." The whole announcement reads: "You may have heard about the big changes taking place at American Airlines. Now, in an effort to bring you the latest news and information about...

Story continued...

Women With Purpose Global Summit attracting multicultural media professionals

(April 28, 2013) Media professionals will play a major role in the "Women With Purpose Global Summit…Mind, Body & Soul" when hundreds of accomplished, culturally diverse women from around the world convene in St. Martin/St. Maarten June 18-22, 2013. The invitation-only gathering will offer seminars and workshops in unconventional settings. Among the media executives participating in the Women's Summit are CNN's Soledad O'Brien, Oprah Winfrey Network's Iyanla Vanzant...

Story continued...

'Conversations With Ed Gordon' begins syndication this weekend as one-hour special
 
(April 24, 2013)  Ed Gordon Media announced the start of syndication of "Conversations with Ed Gordon," a quarterly, one-hour special hosted by the award-winning journalist and interviewer. With Gordon serving as host and executive producer, the specials will be aired nationally, including on all ten NBC- owned and operated affiliates. The first special begins airing Sunday, April 28, 2013...
Story continued...

Black Cable TV Ratings for Week  April 15 - 21
The NBA Playoffs give cable networks a big boost in Black viewership

(April 17, 2013) Though the last games of the NBA regular season didn't do as well the first round of the NBA Playoffs. the league attracted nine million Black viewers (ages 2+) to TNT and ESPN. The games, however, couldn't unseat Bravo's "Real Housewives of Atlanta" from its perch at No.1...
Story continued...

Vibe acquired by SpinMedia with plans to end magazine in favor of online version

(April 25, 2013) SpinMedia, which currently owns a host of music and entertainment websites, yesterday announced that it had bought the rights to Vibe magazine and its websites, Vibe.com and Vibevixen.com, for an undisclosed price. The move re-unites Vibe with Spin which, as magazines, were both owned by the same company more than a decade ago...
Story continued...
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RECENT NEWS STORIES
Buying Power of Black America' probes spending shifts caused by tight economy

Black TV Ratings for Week of April 15 - 21 The number of TV shows with at least a million black viewers continues to drop

Black women hired as spokespersons for two major advertising campaigns

Black Cable TV Ratings for Week April 8 - 14 For the first time in weeks, Iyanla and La Toya give OWN network shows on Top 25 chart

Soul of the South Network to debut Memorial Weekend with $10 million investment

Black TV Ratings for Week of April 8 - 14 NCAA Championship game takes No.1 with increase of black viewers over last year

Adrienne Lofton Shaw named Chief Marketing Officer for Dockers brand

International Speedway appoints Larry Woodard, Sonia Green to board of directors

Wells Fargo survey: African-Americans optimistic about their financial future

Black Cable TV Ratings for Week April 1 - 7 'Real Housewives' beats 'The Game' by a half million viewers for No.1 cable spot

Integrated Multicultural Media Solutions launches media management services

Black TV Ratings for Week of April 1 - 7 Final Four fails to unseat 'Scandal' as the most watched TV show in black households

UniWorld founder Byron Lewis' Hall of Fame induction to be celebrated at Schomburg

NewMediaMetrics signs BET Networks for African-American brand study

Tyler Perry's scripted series come to OWN network with two-night launch in May

Black Cable TV Ratings for Week March 25 - 31 'The Game' returns to No.1 and earns BET week's most watched cable network title

Click here for more recent news stories and our news archive

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