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Black
Stats
Frequently requested
data on African American consumers
Black Buying Power:
$744 Billion (2006)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $121.6 bil.
- Food $59.2 bil.
- Cars/Trucks $32.1 bil.
- Clothing $27.7 bil.
- Health Care $17.8 bil.
Click here for more stats from "The Buying Power of
Black America."
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THE LATEST NEWS
MMTC
offers twelve recommendations for changes in telecom policy
(July 21,
2008) On the second day of its annual conference in Washington, DC, The
Minority Media and Telecommunications Council put forth twelve
recommendations it hopes the Federal Communications Commission and other
federal agencies will adopt.
"This Road Map for Telecommunications Policy seeks nothing less
than the complete eradication of racial discrimination and its present
effects...
Story continued...
BlackInAmerica.com hopes to take advantage of audience for CNN special
(July
21, 2008) Which came first, the cable television special entitled "Black
In America," or the Web site, BlackInAmerica.com? Dante Lee, (left)
President and CEO of Diversity City Media is happy to say he got there
first. Lee registered the name long before CNN planned its six-hour
special which debuts tomorrow tonight.
The cable broadcast, hosted by reporter Soledad O'Brian, looks at the
stereotypes and challenges faced by African-American men, women and
families everyday. The special is expected to draw a large audience
following CNN's growing appeal...
Story continued...
Gorilla Nation
adds African-American sites, staff to multicultural division
(July 22, 2008) Gorilla Nation, the world's largest online ad rep firm,
today announced that it has been selected to exclusively represent the
online ad inventory of three African-American and two Hispanic web
properties through its GNMulticultural division.
Included in the AA segment is TheUrbanBlogger.com, a social network
created for the up and coming urban community which features an active and
influential growing membership; SandraRose.com, an AA-focused celebrity
blog with the latest news and exclusive photos; and...
Story continued...
Ford scores
higher than auto industry on annual NAACP Report Card
(July
17, 2008) The National Association for the Advancement of Colored People
(NAACP) announced today that Ford Motor Company once again received one of
the highest grades awarded on the Economic Reciprocity Initiative (ERI)
automotive industry report card. Results of the study were released at the
NAACP's 99th Annual Convention, themed Power, Justice, Freedom & The Vote,
at the Duke Energy Center in Cincinnati, OH.
The NAACP ERI report card measures the exchange of economic costs and
benefits between African-American consumers and various industries. The
scoring is based...
Story continued...
Starbucks closings seen hitting urban economic developments efforts hard
By
Bonnie Miller Rubin
Chicago Tribune
(July 16, 2008) Russell Morgan
wants the corporate honchos at Starbucks to know that when it comes to
closing store locations, they don't know beans.
He may be a retired railroad worker, but get him going on the Seattle
coffee giant and he speaks with the authority of a Wall Street analyst. He
rattles off a multitude of reasons for the company's financial woes, but
nothing, he says, is as boneheaded as the announcement this week that it
will shutter the Country Club Hills store at the end...
Story continued...
Cable TV
Ratings for Week of July 7 - 13
'Payne' is leader but with fewer viewers; BET, USA are most watched
networks
(July
17, 2008) Even though it averaged fewer than its usual two million viewers
per show, "House of Payne" maintained its lead over the top 25 most
watched cable shows by black households. The TBS program took first,
second and third position during the second week of July. Shifting summer
viewing habits gave BET's "Baldwin Hills" fourth and fifth place on the
chart.
BET and USA tied for the title of week's...
Story continued...
MMTC calls on FCC to
install compliance officer for non-discrimination rule
From Radio Ink
(July 16, 2008) The Minority Media and Telecommunications Council has
asked the FCC to appoint a compliance officer to oversee enforcement of
its new rule banning "no Urban" and "no Spanish" dictates, where
advertisers refuse to consider buying time on stations that serve
African-American or Hispanic audiences. The MMTC believes universal
compliance with the rule, which went into effect yesterday, would raise
revenue for minority broadcasters by 5 to 10 percent.
In a letter to FCC Chairman Kevin Martin, MMTC Exec. Director David Honig
writes, "Public awareness of the...
Story continued...
Coca-Cola backs
six-city summer concert tour featuring artist Lupe Fiasco
(July
17, 2008) Coca-Cola keeps the summer cool and makes it hot for teens
across the country as it kicks off the six-city, invitation only
'Coca-Cola Refresh Your Flow Tour' featuring hip hop artist Lupe Fiasco
today in Los Angeles.
Grammy award-winning hip hop artist Lupe Fiasco will bring his hits,
'Kick, Push' and 'Superstar' to lucky teens, ages 13-17, across the
country for an exclusive, invitation only concert tour created by
Coca-Cola North America...
Story continued...
NAACP releases
its 12th annual report card on economic reciprocity
(July
16, 2008) After 12 years of tracking the diversity efforts of some of the
nation's largest companies in five key industries, the NAACP reports
measured progress toward the goal of addressing economic concerns of the
African American consumer.
The 2008 edition of the NAACP Consumer Choice Guide, part of the NAACP
Economic Reciprocity Initiative (ERI), is now available. The latest guide
provides African American consumers with empowerment tools that enable
them...
Story continued...
BET, Marvel
Animation to co-produce "Black Panther" series
(July
15, 2008) BET Networks and Marvel Animation are teaming up to produce an
animated series based on the legendary superhero, The Black Panther.
Casting is already underway for the series that is slated to premiere in
the first quarter of 2009.
A special sneak preview will premiere at Comic-Con in San Diego during
BET's panel on Saturday, July 26. The series will be adapted directly from
the first six issues of the Marvel Comic written by BET's president,
Reginald Hudlin...
Story continued...
George Foreman's
"Family Foreman" reality series debuts on TV Land tonight
(July 15, 2008) TV Land invites viewers into the bustling home life of
heavyweight boxing champion and grillionaire pitchman George Foreman, his
wife and his children -- four of whom are also named George -- with the
premiere of the original reality series "Family Foreman" on Wednesday,
July 16 at 10:00PM ET/PT.
The six thirty-minute episode series follows Foreman as he tries to
balance fatherhood with his numerous...
Story continued...
TV
Ratings for Week of July 7 - 13
"CSI" keeps
its grip over summertime viewing; CBS remains to network
(July
15, 2008) It's obviously still too hot to change the dial or our viewing
habits. CBS' CSI franchise continues to melt the competition and is again
No.1 and 2 of the week's most popular shows in black households. Fox still
held on to third place, this week with "So You Think You Can Dance"
instead of last week's "Hell's Kitchen."
CSB was again the most watched network by...
Story continued...
African-American
media waiting for ad spending by Obama campaign
By Ira Teinowitz
Adage.com
(July 14, 2008) In 2004, the John Kerry campaign made a July
announcement that it would make a $2 million buy in African-American
media. The buy, said African-American media experts, was never completed.
BET got some money, but not much went elsewhere, they said. This time
around, they're hoping for better from Sen. Barack Obama.
Mr. Obama might want to move beyond race, but African-American media
outlets are hoping he remembers his roots. Not only would it benefit their
particular media sector, it could also have an impact on congressional and
local races.
"We are very optimistic," said Sherman K. Kizart, senior VP-director of
urban marketing for Interep, which...
Story continued...
Griffin
MarCom back in Atlanta with free service to non-profits, small business
(July
14, 2008) Griffin MarCom Inc., a fast growing strategic marketing and
communications agency, today announced its return to the Atlanta market,
where it was originally founded in 2000. The firm and its founder, well
known for business leadership in Atlanta, return after a 5-year hiatus.
In conjunction with its return, Griffin MarCom will provide free, and
discounted strategic marketing and communications support to a select
group of Atlanta area nonprofits and small businesses. Nonprofits and
corporate sponsors needing...
Story continued...
TV
Ratings for Week of June 30 - July 6
CBS
continues its dominance as summer network of choice on Top 25
(July
9, 2008) With the Fourth of July marking the middle of the summer season,
many black viewers are too hot to change their habits, and CBS is the
beneficiary. The network continues its reign over the Top 25 shows in
black households with its CSI franchise claiming the No.1 and No.2 spots.
CBS' 13 entries on this week's chart means that it continues to be the
most watched network...
Story continued...
Uptownlife.net
offers lifestyle destination to affluent African-Americans
(July 9, 2008)
UPTOWN Magazine, the luxury lifestyle publication targeted at Affluent
African Americans, has launched its web-based counterpart, Uptownlife.net,
bringing the UPTOWN lifestyle to consumers on a daily basis.
Uptownlife.net complements the magazine by offering additional content
with features including "Clique," the photo section of the site, which
allows viewers to submit and view gallery photos, Uptown TV, the broadband
section that offers custom webisodes as well as...
Story continued...
Cable TV Ratings for Week of June 30 – July 6
'Payne' takes the top four for the week; USA is most watched cable network
(July
10, 2008) Summer may be changing the viewing for some, but black cable
watchers are holding steadfast to their favorite programs. TBS' "House of
Payne" remains the dominant favorite, capturing the first four spots on
the top 25 chart. VH1's new series, "I Love Money" took fifth place.
The week's most watched network was...
Story continued...
Internet
veterans Donna Byrd and Omar Wasow join TheRoot.com
(July
7, 2008) The Root, an online magazine featuring perspectives from
prominent and emerging black thought leaders, today announced that Omar
Wasow will be the site's Product Strategist, joining recently named
Publisher Donna Byrd.
Veterans of Black America Web and BlackPlanet, Byrd and Wasow hope to
combine their skills to make The Root a smart, savvy hub of thoughtful
news and...
Story continued...
FCC voids
resolutions calling for investigation of Arbitron's PPM system
From Radio Ink
(July 7, 2008) Citing violations of the law's "openness" provisions, the
FCC has set aside the resolutions made at the FCC Advisory Committee on
Diversity for Communications in the Digital Age's July 2 telephone meeting
-- including the committee's resolution requesting that the FCC
investigate the Portable People Meter on the grounds that it "may not
accurately measure minority audiences." The FCC ruled that, because the
public had no opportunity to participate, the resolutions made...
Story continued...
FCC Diversity Committee asks for investigation of Arbitron's PPM system
From Radio Ink
(July 3, 2008) A resolution by the FCC Advisory Committee on Diversity for
Communications in the Digital Age asks the commission to "investigate
Arbitron's new PPM audience measurement system to determine whether the
system is having or will have a detrimental and discriminatory effect upon
stations targeting minority audiences."
Ratings systems are not part of the FCC's ordinary purview, so the
advisory committee also wants...
Story continued...
GM, Procter
& Gamble said to have pulled ads from two BET programs
By Leila Noelliste
Chicago Defender
(June 27, 2008) Media watchdogs are declaring it a victory. Black
Entertainment Television hasn't said much, and advertisers are mum. What
is clear, though, is that at least two top advertisers–-automaking giant
General Motors and consumer goods manufacturer Procter & Gamble–-have
pulled ads from BET's Rap City and 106 & Park programs.
Rap City features music videos and artist interviews, and 106 & Park is a
top 10 music video countdown. They air...
Story continued...
AOL's Black Voices.com launches weekly video entertainment wrap up with
Toyota
(June
30, 2008) Black Voices, has launched The Black Voices Weekly Wire, a
weekly three-minute video recap of top entertainment news. Toyota Motor
Sales, USA, Inc. is the official sponsor of the six-week program, with a
new video available every Friday on Black Voices' Entertainment Newswire
and Style Spotter blogs.
The Black Voices Weekly Wire is hosted by Tatyana Ali, R&B artist and
actress who is best known for her role as Ashley Banks on The Fresh Prince
of Bel-Air. Black Voices is the No. 1 online destination for...
Story continued...
TV One's Pinkney resigns post as programming Vice
President 7-2-08
Radio One releases largest national survey conducted
on African-Americans 6-27-08
UniWorld moves beyond 30-second spot with mini-movie
for new Lincoln MKS 6-27-08
Cable TV Ratings for Week of June 16 - 22 'Payne'
keeps claim over the top 24 cable shows; USA is most watched network
6-26-08
IMAGES USA expands multicultural capabilities with
promotion of Joan Villas 6-26-08
TV Ratings for Week of June 16 - 22, 2008
Celtics-Lakers match-up sends NBA out like a champ; CBS is top network
6-25-08
Planned black cable news channel faces many
obstacles 6-25-08
BET, TV One make plans to go all out over Obama
convention coverage 6-24-08
Tonight's BET Awards offers integrated, multimedia
platforms for advertisers 6-24-08
Cable TV Ratings for Week of June 9 - 15, 2008
'House of Payne' makes usual clean sweep of top 25; Disney is top network
6-23-08
Ad agency Interpublic Group sees progress in effort
to build diversity 6-23-08
TV Ratings for Week of June 9 - 15, 2008
Black households were one-third of record-setting NBA Finals audience
6-20-08
Memorial service announced for Pat Tobin, pioneering
public relations professional 6-20-08
After 38 years, 'Soul Train' to get new owner and
new lease on life 6-19-08
FCC under fire from black lawmakers for XM, Sirius
merger approval 6-19-08
Nielsen: Black-oriented TV tied for second largest
ad gains for Q1 6-16-08
FCC chief okays satellite radio merger after deal on
minority programming 6-12-08
Cable TV Ratings for Week of June 2 - 8, 2008
'Payne,' election coverage lead black cable viewing; USA most watch
network 6-13-08
Miami-based Circle of One Marketing eyes social
change with new division 6-13-08
TV Ratings for Week of June 2 - 8, 2008
Basketball fever rolls on with historic ratings; CBS dominates half of top
25 6-12-08
Spike Lee creates AIDS PSA for Abbott, Magic Johnson
Foundation 6-11-08
Patricia L. Tobin, public relations pioneer and
icon, loses fight with cancer 6-10-08
Renetta McCann stepping down as Starcom MediaVest
CEO 6-10-08
Alloy Access, Real Content form alliance for
multicultural mobile strategy 6-10-08
Burrell touts Toyota Camry to black women in new
digital effort 6-9-08
Pepsi partners with Howard University with 'Four
Weeks For Father' campaign 6-9-08
Tourism conference addresses niche marketing in the
Caribbean 6-6-08
D.L. Hughley to host 'BET Awards '08' live from L.A.
June 24th 6-6-08
Honorees named for 2008 Marketing to African
Americans with Excellence (MAAX) Awards 6-5-08
Thomas A. Johnson, pioneering black journalist,
dies at 79 6-5-08
Cable TV Ratings for Week of May 26, - June 1,
2008
NBA Playoffs keep and grow its audience, again giving TNT network title
6-5-08
TV Ratings for Week of May 26 - June 1, 2008
Fox hangs on to No.1 even with 'Idol' gone; CBS's top 25 dominance grows
6-5-08
Barack Obama to become first black nominee of a
major political party 6-4-08
Study compares online behavior of Blacks, Hispanics
and general market 6-4-08
AOL's BlackVoices.com celebrates Black Music Month
with new video site 6-3-08
A weekly newspaper supplement focused on race
issues set to launch 6-3-08
Sean Combs, Spike Lee help Burger King promote later
hours in TV spots 6-2-08
UPTOWN magazine hires Squeakywheel Promotions for PR
push 6-2-08
Cable TV Ratings for Week of May 19 - 25, 2008
Viewers can't get enough NBA playoffs, and TNT again dominates top 25
5-30-08
Union Bank names Tisa Jackson vice president for
diversity and inclusion 5-30-08
TV Ratings for Week of May 19 - 25, 2008
Final 'American Idol' pulls season's biggest audience; CBS again top
network 5-29-08
Eleven new African-American research studies to be
unveiled at MAAX Summit 5-21-08
FraserNet to launch search engine that promotes
black-owned businesses 5-29-08
Sears, LL Cool J join forces with fall launch of
apparel line 5-28-08
Def Jam artist Chrisette Michele partners with TBS
in 'House of Payne' promo 5-28-08
Arnold names Reginald Osborne SVP, Director of
Multicultural Marketing 5-28-08
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