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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

Published daily by Target Market News
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Ken Smikle - Editor and Publisher



Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
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Washington Informer publisher Denise Rolark Barnes elected NNPA chair

Kierma Mayo and Kyra Kyles head Johnson Publishing's new editorial team

Intel launches new fund with $125 million to invest in women, minority entrepreneurs

Real Times Media names Lorraine Cochran general manager of Atlanta market operations

Former GlobalHue exec heads OneX, new branded content studio at Radio One

Retailer Barnes & Noble to collaborate with 17th annual Harlem Book Fair July 14-16

Black Cable TV Ratings for Week of May 25 - 31 NBA Semifinals games, programming set a record at 42% of Top 25 cable viewers

Black TV Ratings for Week of May 25 - 31 Memorial weekend viewing drops, top TV shows post less than a million black viewers

Congressman Johnson wins push for Dept. of Defense report on minority ad spending

Chicago Crusader newspaper and publisher Dorothy Leavell mark 75th anniversary

HUD settlement in Associated Bank lawsuit includes $1.4 million in advertising

Interactive One re-launching flagship sites with new content, offerings for advertisers

Univision's purchase of The Root marks firm's second move into African-American media

Two Tyler Perry dramas returning to OWN for summer season beginning in June

Black Cable TV Ratings for Week of May 4 - 10 Second week of NBA semifinals drops more than 16 percent among black viewers

ASPiRE network announces exit of its first general manager Paul Butler

Black TV Ratings for Week of May 4 - 10 'Scandal,' NBA push ABC to fourth week as No.1 network in black homes

Chicago memorial service announced for veteran media personality Ty Wansley

Two black women auto execs open TALA, The Allen Lewis Agency, in Detroit

Tyler Perry dramas returning to OWN for summer season beginning in June

Black Cable TV Ratings for Week of May 4 - 10 Second week of NBA semifinals drops more than 16 percent among black viewers

ASPiRE network announces exit of its first general manager Paul Butler
Black TV Ratings for Week of May 4 - 10 'Scandal,' NBA push ABC to fourth week as No.1 network in black homes
Chicago memorial service announced for veteran media personality Ty Wansley

Click here for more recent news stories and our news archive


Pew study finds attitudes differ with how Blacks and Whites use cell phones

(August 26, 2015) The Pew Research Center has released a new study that explores attitudes about the use of cell phones in public settings. It's clear from the findings that differences on the how and when to use cell phones are often a matter of age. But the Pew study also revealed that African-Americans as a user group don't always agree with the conventional wisdom...

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Lorenzo Brown, president and managing editor of Sister 2 Sister magazine passes at 73

(August 25, 2015) After a long battle against cancer, Dr. Lorenzo Brown, president and managing editor of Sister 2 Sister magazine, died August 21 at 73. He was also the husband of the magazine's publisher, Jamie Foster Brown. The publication, founded in 1988 as a family-owned business that included their two sons, Randall and Russell. It was one of the nation's most widely read celebrity monthlies. The magazine discontinued its print version last year in favor of its Website,

A memorial service celebrating his life will be held on Monday, August 31 at First Baptist Church of Glenarden, 3600 Brightseat Road, Landover,MD 20785, 301-583-1790. Doors will open at 6:00 pm and services begin at 7:00 pm.
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Target Corp. to pay $2.8 Million to resolve EEOC race and sex discrimination finding

(August 25, 2015) Retail giant, Target Corporation, headquartered in Minneapolis, has agreed to pay $2.8 million to resolve a Commissioner's charge of discrimination which was investigated in the Minneapolis Area Office of the U.S. Equal Employment Opportunity Commission. Based on the investigation, EEOC found reasonable cause to believe that three employment assessments formerly used by Target disproportionately...
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Rainbow PUSH 16th  annual Automotive Summit set to convene hundreds in Detroit

(August 25, 2015) The Rainbow PUSH Automotive Project, an initiative of the Citizenship Education Fund, will hold its 16th Annual Global Automotive Summit on Friday, October 9th at the MGM Grand in Detroit, Michigan. The theme of this year's gathering is "Shifting Into High Gear: Commitment, Access and Accountability." The Summit focuses on inclusion for ethnic minorities in the areas of supplier diversity, human resources, advertising and marketing, technology, professional services and dealers. It is the only...

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Federal judge re-instates Byron Allen's $20 billion lawsuit against Comcast, Time Warner

(August 20, 2015) Federal Judge Terry Hatter, who two weeks ago dismissed a lawsuit filed by Byron Allen's Entertainment Studios Networks, Inc. and the National Association of African-American Owned Media against Time Warner and Comcast, today issued a ruling re-admitting the complaint. Judge Hatter's earlier dismissal ruled that the Plaintiffs had failed to allege a claim for...

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'Straight Outta Compton' finishes opening weekend with a record-setting $60.2 million

(August 17, 2015) The opening weekend for the rap bio drama, "Straight Outta Compton," surpassed Universal Picture' expectations and those of the co-producers, the original members of the group N.W.A., Dr. Dre and Ice Cube. At an estimated $60.2 million the film ranks this summer's biggest box office winner, the fifth biggest August opening of all-time, and the biggest take by an R-rated film in...
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Black Cable TV Ratings for Week of August 3 - 9
'Haves & Have Nots' draws twice as many black viewers as Republican Presidential debate 

(August 12, 2015) Not that many people would be surprised, but Oprah's network beat out Donald Trump and Republican Presidential Debate by 2-to-1. The Tyler Perry drama "The Haves and the Have Nots" remained No.1 for the fourth consecutive week, with 2.8 million black viewers, while the Fox News Channel only attracted 1.4 million curiosity seekers...
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Black TV Ratings for Week of August 3 - 9
NFL pre-season game runs over summer fare with black audiences ready for football

(August 11, 2015) A sure sign that summer is close to an end is the return on NBC's Sunday Night Football in pre-season form. While no other TV shows were able to garner at least one million black viewers, the NFL proved that the gridiron appetite is alive and well nearly 1.9 million tuning in. The Vikings beat the Steelers 14-3 in the Hall of Fame Game...
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Walton Isaacson advertising agency named Supplier of the Year for fifth time

(August 10, 2015) For an unprecedented fifth time in six years, Walton Isaacson (WI), an independently held, minority owned, full-service advertising and marketing agency, has been named Supplier of the Year by the Southern California Minority Supplier Development Council. The Supplier of The Year program was introduced by the National Minority Supplier Development Council in 1981 as a...
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Radio One report revenues for the second quarter increased 10.5% over 2014

(August 11, 2015) Radio One, Inc. reported its results for the quarter ended June 30, 2015.  Net revenue was approximately $119.8 million, an increase of 10.5% from the same period in 2014, reflecting greater advertising demand and an increase in affiliate revenue at our cable television segment.  Also contributing to the increase was a timing difference of Reach Media's annual cruise event and a major...

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BET Networks to air original biopic miniseries on famed group New Edition in early 2016

(August 10, 2015) BET Networks and Jesse Collins Entertainment announced today the production of an original miniseries based on the iconic music group New Edition. New Edition members Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill and Ralph Tresvant have all signed on as co-producers for the film...

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LimeGreen agency announces merger with Dallas-based Moroch Holdings

(August 10, 2015) Moroch Holdings Inc. has announced that it will be taking a minority interest in Chicago-based LimeGreen LLC, a cross-cultural marketing communications agency focused on helping its clients reach culturally diverse groups through compelling consumer insights. While the agency will remain minority-owned, it will transition its namesake to LimeGreen Moroch. "We started LimeGreen ten years ago with the singular mission to...

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Johnson Publishing promotes Kevin McFall to SVP of Strategy and Business Development
(August 10, 2015) Johnson Publishing Company has announced the promotion of Kevin McFall to Senior Vice President of Strategy and  Business Development, with the responsibility of overseeing print, digital, broadcast, and technology partnership initiatives for the Ebony and Jet brands. McFall will also be responsible for licensing, partnerships, digital strategy, audience development, and managing internal and external stakeholder relationships...
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Latest Prudential study shows greater financial confidence among African Americans

(August 7, 2015) Prudential Financial, Inc. released the results of its 2015-16 African American Financial Experience study, which found that African Americans demonstrate continued optimism and growing affluence. The study also examined two vital subsets of the African American community -- caregivers and veterans. "This study paints a picture of an increasingly financially savvy and affluent African American community...
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Black Cable TV Ratings for Week of May 27 - Aug. 2
OWN's 'Haves & Have Nots' remains No.1 cable show for third consecutive week

(August 7, 2015) The OWN network again edged out VH1 for the top spot on the Top 25 cable shows during the last week of May. Tyler Perry's "The Haves and the Have Nots" stayed No.1 for the third week in a row, while VH1 claimed the most spots among the Top 25. Fourteen shows on the chart...
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Black TV Ratings for Week of May 27 - Aug. 2
CBS' "Zoo" is the week's only network TV show to claim at least one million black viewers

(August 4, 2015) With the killing of protected species topping the summer headlines, it's ironic that CBS' "Zoo" should be in the No.1 spot for the last week of May. The James Patterson adaptation was the only network TV show to pull in at least one million black viewers...
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Toyota again partners with National Urban League as title sponsor of annual conference

(August 1, 2015) Toyota reclaimed its role as title sponsor of the National Urban League recent 105th Annual Conference, the nation's largest historic civil rights and urban advocacy organization. The conference took place from July 29 - August 1, 2015 at the Broward Convention Center in Ft. Lauderdale. Toyota's long-standing relationship with National Urban League began more than 20 years ago and 2015 marks the company's...
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Kre8 Media promotes Eureka Vanterpool to senior vice president, operations

(July 24, 2015) Kre8 Media, a leading DRTV, Digital Media, and Brand Advertising agency, has promoted longtime employee Eureka Vanterpool to the new position of Senior Vice President, Operations. The announcement was made by T. Lee Cutler, Founder/CEO, Kre8 Media. In her new position, Vanterpool, who had been Director of Client Services, will spearhead a variety of executive duties covering the...
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Honda will pay $24 mil for discriminatory auto loans under federal resolution

(July 22, 2015) The Consumer Financial Protection Bureau (CFPB) and Department of Justice (DOJ) resolved an action with American Honda Finance Corporation that will put new measures in place to address discretionary auto loan pricing and compensation practices. Honda's past practices resulted in thousands of African-American, Hispanic, and Asian and Pacific Islander borrowers paying higher interest rates...
Read more brings new automotive advice show to public radio WCLK

(July 22, 2015) The website is bringing its consumer-targeted information on the auto industry to public radio. The site's founder Jeff Fortson (left) has struck an agreement with Atlanta-based WCLK-FM to carry his a new 30-minute program, Auto Trends beginning this month. The station, known as Jazz 91.9, is based at Clark-Atlanta University, a historically black college...
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TV One appoints Donyell Kennedy McCullough Senior Director of Casting

(July 21, 2015) TV One announced today that Donyell Kennedy McCullough joins the Original Programming and Production Department as Senior Director of Casting & Talent Relations effective immediately. In this role, she will be responsible for the identification and recruitment of talent for the network's scripted fare, original movies, reality series, daily news program and will oversee all talent logistics. McCullough will be based in Los Angeles reporting to...
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NNPA's new chair lays out aggressive agenda for Black newspapers to 'flex our muscles'

By Hazel Trice Edney
(July 13, 2015)  Denise Rolark Barnes, the newly elected chair of the National Newspaper Publishers Association, says the federation of more than 200 Black-owned newspapers will continue to not only thrive but grow as it begins its 75th year. With most newspapers industry-wide in an economic struggle, and Black newspapers enthralled in a historic battle against advertising discrimination, Barnes (above) says NNPA's new leadership...

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Essence Festival sets new attendance record in New Orleans with nearly 500,000

(July 13, 2015) Nearly a half million attendees converged upon New Orleans this Fourth of July weekend for the 2015 ESSENCE Festival, one of the country's largest live events. The annual four-day event, which took place July 2-5, featured entertainment, empowerment, and cultural experiences. Additionally, for the first time the ESSENCE Festival reached tens of thousands of fans around the world via 100 hours of produced live-stream...

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Toyota holds industry's first regular sales call for multicultural media at NAMAD conference

(July 10, 2015) Toyota Motor Sales made automotive history last week by hosting the industry's first regular conference call specifically for multicultural media. Conference calls -- once monthly, now quarterly -- have been a long-standing tradition among auto manufacturers to update the business and auto press on the latest sales figures, product developments and executive promotions...
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Prudential Financial again teams with The Root on weekly personal finance show

(July 1, 2015) The online video series, The Root Live, produced by Prudential Financial, Inc. and The, debuted its fourth season. The 16-week series addresses a range of personal finance issues, with new 10-minute episodes running weekly. Programming for the new season continues through August, with new installments airing on...
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Bounce TV post its most-watched quarter ever helped by original series

(July 1, 2015) Bounce TV, the nation's first-ever broadcast television network designed for African American audiences, continued its ratings surge in the just-completed second quarter of 2015, setting network records for viewership and the delivery of key targeted demographic audiences in both Primetime and Total Day with June becoming the network's...

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BET Awards 2015 a social media hit with audience of nine million users on Twitter

(June 29, 2015) Nielsen reports that the BET Awards 2015 was the most popular cable TV show in social media, based on the special's Twitter TV ratings. An audience of nine million users generated more than seven million tweets from more than 900,000 unique authors...

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Study: Over-the-top content more integral among black viewers than whites
(June 26, 2015) A new study from Horowitz Research reveals that 45% of Black viewers are more likely to have made over-the-top (OTT) an integral part of their viewing lifestyle. The study, "State of Cable & Digital Media: Multicultural Edition 2015," also found the trend to true among other multicultural viewers, with 46% of Asian viewers, and 51% of Hispanic viewers in the study spending more than 20% of their total TV viewing time watching OTT...

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