Search the Archives of Target Market News


Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media.


The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

Published daily by Target Market News
228 S. Wabash Ave, Suite 405
Chicago, IL 60604
Tel. 312-408-1881

Ken Smikle - Editor and Publisher


Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

Black PR Society issues call for speakers at its 2014 conference in November

LaToya Valmont, formerly with Essence, named managing editor of Glamour magazine

McDonald's 11th annual 365Black Awards to air August 10th on BET's CENTRIC channel

The 14th Power of Urban Radio Forum to be held in Washington Oct. 2nd

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

SOURCE360 Expo, a multi-venue event, opens in downtown Brooklyn Sept. 19 -21

Black Cable TV Ratings for Week of July 21 - 27 Summer cable viewing by black households gives boost to all networks

Nexstar to sell another TV station to a black-owned broadcasting company

NAACP forms partnership with Dunkin' Brands to increase black-owned franchises

Pamela Culpepper, former PepsiCo SVP, joins Golin agency in newly created post

Black TV Ratings for Week of July 21 - 27 'Extant' continues to draw black TV audiences to CBS' summer line-up

Africa Channel to launch morning show that will air live in Africa and U.S.

Valerie Gammon, veteran entertainment and TV exec, to head Miramar complex

African American TV & Video Summit, first targeted TV conference, coming July 21st

Pamela El named to new position of Chief Marketing Officer for the NBA

Andre Harrell is named to new position of Vice Chairman of REVOLT TV

Nielsen report: Blacks more likely than Whites to watch video on demand

Black Cable TV Ratings for Week June 23 - 29 BET Awards week's No.1 cable show, VH1 most watched cable net in black homes

20th anniversary ESSENCE Festival largest ever with more than 550,000 attendees

PUSH conference ends with expanded commitment to pursue diversity in tech firms

Black TV Ratings for Week of June 23 - 29 Appeal of summer time TV re-runs at an all-time low with black households

BET Awards sets record with total viewing audience and traffic on social media

Commonground named ad agency of the year by Black Enterprise magazine

NNPA names Benjamin Chavis, longtime civil rights activist, Interim President/CEO

New urban station looks to take on New York's WBLS for urban radio listeners

Black unemployment rate continued to fall for the second consecutive month

Coca-Cola teams with soccer star DaMarcus Beasley for World Cup promotion

Black Network Television files multi-million dollar suit against Greensboro, NC over loan

City of Miami sues JPMorgan Chase for racial discrimination in mortgage lending

Danielle Ashley Group wins coveted Silver Anvil Award from Public Relations Society

Cafe Mocha and WBLS salute Women of Color during Black Music Month celebration

Study: Multicultural TV audiences want to see more authentically relevant content

Creme of Nature roles out campaign with new brand ambassador Africa Miranda

Launch date and expanded executive team announced by BET for 'Just Keke'

Black TV Ratings for Week of June 2 - 8 NBA Finals deliver an average of five million Black viewers for game-related shows

Ford reports it exceeded goals for purchasing with minority firms for fourth year

TV stations deal increases Black ownership and opportunities for content producers

Arsenio Hall's manager suggests the late night show may be revived yet again

Black TV Ratings for Week of May 25 - June 1 Black viewers abandon network TV during the Memorial Day holiday week

MSNBC cancels Karen Finney's weekend afternoon show due to ratings

Only 13 black newspapers added to court-approved plan for tobacco apology ads

Bill Tompkins named Philadelphia Tribune Vice President of Advertising and Marketing

Study: Data on Black, Hispanic and Asian car buyers point to auto market's future

UniWorld Group agency re-brands under new name and Culture Lab unit

Black church group urges African Americans to withhold donations to NPR

Jesse Jackson gets promise from Google on diversity data; Facebook declines

Study: 73% of black women use mobile for beauty product purchase decisions

American Legacy announces plans for black history, culture video streaming site

BET Networks special, 'Stolen Innocence,' examines sexual exploitation of children

Black Cable TV Ratings for Week May 5 - 11 VH1's Love & Hip Hop beats NBA Playoff for top-rated cable show in black homes

Black TV Ratings for Week of May 5 - 11 NBA Playoffs on ABC return to the Top 25 with match between the Heat and Nets

Toyota VP Jim Colon awarded honorary doctorate from Grambling State University

Jeep ads feature Epic Records' new Michael Jackson song in GlobalHue campaign

Radio One reports drop in station revenue, increase shown for internet business

Larry Wilmore signed to replace Stephen Colbert in late-night on Comedy Central

The NBA names Dick Parsons, former Time Warner chairman, interim CEO of L.A. Clippers

Jet, an iconic magazine in the industry and black households, to end publication

Online producer, BlackTree TV, moves to daily television with Soul of the South network deal

McDonald's extends its 365Black Awards program to recognize exceptional teens

REVOLT's Sean Combs makes the case for his channel's value at The Cable Show

Africa Channel announces executive appointments in marketing, programming

Nielsen's 2Q radio report highlights growth of African American, Hispanic listeners

Nielsen's 2Q radio report highlights growth of African American, Hispanic listeners

Sponsors dropping the NBA's L.A. Clippers after airing of owner's racist comments

Essence kicks-off 20th festival with multi-city tour with partner Walmart

Black TV Ratings for Week of April 14 - 20 'Scandal' posts largest black audience ever for season finale, giving ABC top network title

Black TV Ratings for Week of April 14 - 20 'Scandal' posts largest black audience ever for season finale, giving ABC top network title

Bounce TV's debut of 'One Love' is the channel's most watched original series

Ebony names Mitzi Miller its top editor as Amy DuBois resigns unexpectedly

BET Networks set to debut Keke Palmer in daily talk show this summer

Vernon Slaughter, innovative and admired veteran music industry executive, dies at 63

Tavis Smiley to be honored with a star on the Hollywood Walk of Fame

Rights acquired to produce the iconic Soul Train show as a Broadway musical

Uptown publishers launching Notorious POP, a Web-based platform for black fathers

Maybelline New York names Jourdan Dunn as brand's spokesmodel

BET Networks to re-brand Centric cable channel as a destination for black women

Click here for more recent news stories and our news archive


Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

(September 25, 2014) Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, today jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumer issued by Nielsen, surveying more than 10,000...
Story continued...

Bounce TV reports increases in affiliates, sponsors, viewers and markets

(September 25, 2014) Bounce TV, the nation's first broadcast television network designed for African American audiences, announced continued growth in affiliates, sponsors and viewers. WMAR-TV in Baltimore, MD (E.W. Scripps Company) and WSYM-TV in Lansing, MI (Journal Broadcast Group) are the newest affiliates. Their addition...

Story continued...

Kerry Washington, Allstate Foundation to spotlight money's link to domestic violence

(September 20, 2014) Actress and advocate Kerry Washington has teamed up with The Allstate Foundation in an effort to raise awareness about the critical role that financial abuse plays in domestic violence situations. Washington is serving as the national ambassador for Allstate Foundation Purple Purse...
Story continued...

Black TV Ratings for Week of September 8 - 14
Black viewers of Thursday Night Football's debut were 18 percent of total audience

(September 17, 2014) The debut of CBS' Thursday Night Football attracted a total audience of 20.8 million viewers for the game, of which 18 percent -- or 3.8 million -- were black. The broadcast gave CBS three shows in the top five for the week, and displaced the usual winner -- NBC's Sunday Night Football -- for total audience and share...
Story continued...

Black Cable TV Ratings for Week of September 8 - 14
OWN's 'If Loving You Is Wrong' delivers the network's biggest premiere ever

(September 20, 2014) The OWN network's Sept. 9 debut of Tyler Perry's "If Loving You Is Wrong" was the biggest premiere in the channel's history. Of the 1.9 million of all viewers that watched, 1.8 million were black, and the show delivered a 1.47 rating among women 25-54...

Story continued...

NABOB, NAACP and AURN announce joint campaign to 'Get Out the Vote'

(September 19, 2014) The National Association of Black Owned Broadcasters (NABOB) American Urban Radio Networks (AURN) and the NAACP have partnered to produce and distribute a national radio campaign encouraging African Americans to both register and vote in the upcoming mid-term elections. "It's important we build on the momentum from the 2012 presidential election when record numbers of African Americans showed up at the polls to vote," said Jerry Lopes, AURN President...

Story continued...

Deckers Brands appoints Google executive Bonita C. Stewart to Board of Directors

(September 17,2014) Deckers Brands, a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, today announced the appointment of Bonita C. Stewart to the Company's Board of Directors.  Ms. Stewart brings a wealth of experience to Deckers spanning interactive marketing and brand development, as well as financial and operational management...
Story continued...

Power of Urban Radio Forum spotlights trillion-dollar black consumer market

(September 16, 2014) Thursday, October 2, 2014 the 14th Power of Urban Radio Forum will be presented in Washington, D.C. at the Westin City Center by Kizart Media Partners, Inc. in partnership with the National Association of Black Owned Broadcasters (NABOB). The 2014 forum will focus on the strategic importance of the $1 trillion African American consumer market. Managing Partner and Founder of Common Ground, Sherman Wright, will deliver the keynote address...
Story continued...

'Scandal' inspires fashion line designed by Kerry Washington for The Limited

(September 15, 2014) Emmy and Golden Globe nominated actress Kerry Washington and costume designer Lyn Paolo, in partnership with Elliot Staples, head of design from The Limited, have developed a new fashion line exclusively for The Limited inspired by Shonda Rhimes' top-rated ABC drama, Scandal.  "By creating a line inspired by the show, we are introducing a...
Story continued...

ASPiRE to preview 'Changemakers,' a new reality series on celebrities doing good

(September 15, 2014) The ASPiRE cable television network will premiere its fifth original series, "Changemakers," on Wednesday, Sept. 24 at 8 p.m. and 8:30 EDT. Currently in production in Atlanta, the half-hour reality series will spotlight African-American celebrities -- such as Keshia Knight Pulliam and Chris "Ludacris" Bridges -- who are making a difference and reveal how and why they use their success to help others to be their best selves. The six-episode series is...
Story continued...

OWN network to add docu-series '2 Fat 2 Fly' to lineup for early 2015

(September 12, 2014) OWN: Oprah Winfrey Network has announced an eight-episode order for a new one-hour docu-series "2 Fat 2 Fly" following best friends Ramone Dickerson and Corey Simmons as they navigate their small-town food truck business of the same name, selling a revolutionary twist on a culinary classic: stuffed chicken wings. The series will join the network's popular Saturday night programming lineup in early 2015...
Story continued...

Coalition of Black, Hispanic broadcasters air strong opposition to Senate Video Bill

(September 12, 2014) The members of Four coalition have sent individual letters to congressional leadership  opposing the passage of proposed video reform legislation known as the Satellite Television Access and Viewer Rights Act (STAVRA). The National Black Religious Broadcasters (NBRB), The Hispanic Institute (THI) and the National Association of Black Owned Broadcasters...

Story continued...

Black Cable TV Ratings for Week of September 1 - 7
VH1 closes out the summer with a boost for its most popular black programs

(September 11, 2014) For the last unofficial week of the summer, VH1 saw its favorite shows with black viewers dominating the highest spots on the Top 25 list of cable shows. Love & Hip Hop, T.I. and Tiny, and Atlanta Exes finished No. 1, 2 and 3 respectively, and were virtually the only programs to claim more than a million viewers. This meant that VH1 was the most...

Story continued...

ASPiRE partners with Urban Sports & Entertainment for more HBCU football coverage

(September 12, 2014) The ASPiRE network is expanding its Historically Black Colleges & Universities sports coverage this fall thanks to a new deal with Urban Sports & Entertainment Group to broadcast a total of 11 live and encore HBCU football games, airing now through Saturday, November 15th. Six football games will be live, with three intra-collegiate match-ups exclusive to ASPiRE...

Story continued...

PBS' second season of 'Finding Your Roots' gets support, original content from Ford

(September 12, 2014) Ford has joined forces with Public Television to bring the second season of Finding Your Roots with Henry Louis Gates, Jr. back this season. The 10-part series finds Henry Louis Gates, Jr. continuing on his quest to -- as he puts it -- "get into the DNA of American culture." By weaving a group of celebrity stories together, each episode takes viewers on a journey through layers of ancestral history, uncovering familial secrets. "This is one of the most fascinating ways history is uncovered
Story continued...

Russell Simmons' All Def Digital media firm raises $5 million in financing

(September 11, 2014) ALL DEF DIGITAL, INC. (ADD) has announced it has closed $5 million in Series A financing led by the influential new media venture capital firm Greycroft Partners, with participation from Advancit Capital, Nu Horizons Investments and The announcement was jointly made by ADD co-founder Russell Simmons (pictured) and Greycroft's Mark Terbeek, who will...

Story continued...

Black TV Ratings for Week of September 1 - 7
CBS' coming Thursday Night Football means NFL will dominate the Top 25 chart 

(September 11, 2014) Now that the NFL is playing on network TV in prime time on Thursday as well as Sunday and nights, the top of Top 25 chart of most popular shows with black viewers is about to get sacked by gridiron-related programming. The first week of September offered a peek of what's to come. The rankings of shows by share of in black households had football taking the first eight spots, as well as an additional slot at No.18...
Story continued...

BET appoints marketing veteran Kay Madati as Executive VP and Chief Digital Officer
(September 8, 2014) BET Networks announced it has named Kay Madati as Executive Vice President and Chief Digital Officer. Madati, a former Facebook executive, will lead the teams responsible for all aspects of digital, social and mobile strategy and oversee operations, content creation, technology and product development across the suite of BET Network's digital platforms. He will...
Story continued...

Earl Calloway, former arts editor and columnist at Chicago Defender, dies at 87

(August 26, 2014) Earl Calloway, a long time arts and entertainment editor and columnist with the Chicago Defender, died on Wednesday, August 20 at the age of 87. He had been hospitalized for the past few weeks, but the cause of death was not immediately given. Born on October 4, 1926 in Birmingham, Alabama, Earl Calloway has been a fixture in the world of journalism for more than four decades. He is best known...
Story continued...

Report: Multicultural consumers are more likely to drink bottled water

(August 26, 2014) According to findings published by market research publisher Packaged Facts in the report "Bottled Water in the U.S.," adults who drink relatively large quantities of bottled water are more likely to be part of a multicultural population segment. They are 36% more likely to be African American and 31% more likely than average to be Hispanic. The multicultural character of those drinking large amounts of bottled water also means...
Story continued...

NAMIC announces winners of its 2014 EMMA Awards for multicultural marketing
(August 25, 2014) The National Association for Multi-ethnicity in Communications has announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the annual NAMIC Conference, the awards competition recognizes outstanding marketing efforts designed to attract and retain ethnically and culturally diverse audiences and customers including African American...

Story continued...

NBC returning ownership of to founders, but continues content affiliation

(August 25, 2014) Less than four years after it purchased the African-American news website,, NBC News has announced that it is selling the media platform back to the original owners. Launched n 2009 by co-founders David A. Wilson (pictured) and Dan Woolsey, the site was one of the first black-targeted destination to be affiliated with a major news organization. Neither party disclosed the financial details of the sale...
Story continued...

Coca-Cola announces increased investments of $5 billion in Africa, creation of new initiatives

(August 11, 2014) The Coca-Cola Company and its bottling partners in Africa announced a new investment of $5 billion (U.S.) during last week's U.S.-Africa Leaders Summit in Washington, D.C. The investment, to be made over the next six years, increases its total announced investment in Africa to $17 billion from 2010 to 2020. Coca-Cola and its bottling partners anticipate that this investment will fund new manufacturing...

Story continued...

Barneys agrees to more than half-million dollar payment to settle racial profiling lawsuits

(August 11, 2014) Retailer Barneys has agreed to pay $525,000 to resolve allegations that minorities were singled out as suspected shoplifters at its flagship store, part of a spate of racial profiling complaints against major retailers last year. Barneys shoppers and ex-employees complained that detectives followed minority customers around...

Story continued...

Lincoln Motor Co. teams with Black Greek-Letter groups to help communities

(August 11, 2014) To continue in its efforts to give back to local communities, the Lincoln Motor Company has teamed with the National Pan-Hellenic Council, Incorporated (NPHC), a group of nine African-American Greek-letter organizations. The program, "The Divine Nine Driven To Give Program" is an extension of Lincoln's national Driven To Give program that kicked off earlier this month. Lincoln's Driven To Give program was developed as an engaging way to help educational and charitable organizations raise additional money to...
Story continued...

Stellar Gospel Music Awards marks 30th anniversary with new date and city
(August 8, 2014) The Annual Stellar Gospel Music Awards, the biggest night in Gospel music, will mark its milestone 30th Anniversary with a move to a new venue and taping date. Central City Productions, which produces the annual awards spectacular, announced that the telecast will be taped in front of a live audience at the Orleans Arena in Las Vegas, Nevada, shifting from January to March 28, 2015. "I am excited about moving The Stellar Awards to...
Story continued...

Liquid Soul agency names Amy Wright Vice President, Strategy and Client Services

(August 8, 2014) Liquid Soul, the Atlanta-based, award-winning lifestyle marketing agency, has announced the appointment of Amy Wright as Vice President, Strategy and Client Services. Wright will oversee the agency's account management department and lead organizational growth initiatives. "We are thrilled to have Amy's leadership, intellect and ability," says Tirrell Whittley, CEO of Liquid Soul. "As we enter...
Story continued...

Starz's hit series, 'Power,' finishes season strong, heads to Encore Black channel

(August 7, 2014) The STARZ movie channel said its original series and summer breakout hit "Power," finished strong in its season finale and has averaged about 4 million viewers per week to-date, with strong viewership among White and African-American viewers -- both male and female audiences (18-49). The New York-based drama, which has resonated with African-American viewers throughout its eight-episode first season, will...
Story continued...

Black PR Society issues call for speakers at its 2014 conference in November

(August 8, 2014) The National Black Public Relations Society is accepting proposals for workshops and general sessions now through August 15 for its 2014 national conference that will take place on November 6-9 at The Sonesta Fort Lauderdale, 999 N Fort Lauderdale Beach Blvd in Fort Lauderdale. With the theme, Power PR! Equip! Adapt! Conquer! speakers should demonstrate expertise in social media, PR & brand...
Story continued...

LaToya Valmont, formerly with Essence, named managing editor of Glamour magazine

(August 7, 2014) LaToya N. Valmont has been elevated to managing editor for Glamour, it was announced today by Cindi Leive, Glamour editor-in-chief. In her new role, Valmont will manage the monthly issues from lineup to closing, overseeing deadlines and layouts while supervising the... 
Story continued...

The 14th Power of Urban Radio Forum to be held in Washington Oct. 2nd

 (August 7, 2014) Kizart Media Partners will host its 14th Power of Urban Radio Forum in partnership with the National Association of Black Owned Broadcasters (NABOB) on Thursday, October 2, at the Westin City Center in Washington, DC. The 2014 forum brings together leading CEOs and global marketers including those from Wells Fargo, TracFone, Miller Coors, Ford Motor Company, Toyota USA, and AARP...
Story continued...




228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved                                                                                                                                                                                                                             Supplier Services