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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

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Ken Smikle - Editor and Publisher



Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
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Nissan is exclusive automotive sponsor for BET Awards broadcast in June

Black TV Ratings for Week of February 16 - 22 Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's top network

Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56

Interactive One launches HB Studios to create original programming for online channel

Award-winning creative director puts different spin on young black men as 'statistics'

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

Black TV Ratings for Week of February 9 - 15 Audience for Fox's 'Empire' now bigger than 'Scandal' and 'Murder' combined

Carol H. Williams agency unveils campaign for ComEd effort on STEM awareness

Cafe Mocha airs 'Celebrate Her' radio vignettes for Black History Month

Ad industry veteran, co-founder of Lockhart & Pettus agency, passes at age 81

Al Anderson, an African-American marketing pioneer and activist, dies at the age of 72

Black Cable TV Ratings for Week of February 2 - 8 For third week, OWN's 'Haves and the Have Nots' is No.1 cable show in black homes

Lexus rolls out new GS F model at Chicago Auto Show with an eye towards black car buyers

Burrell Communications launches a social initiative, 'Black Is Human,' with video series

Black TV Ratings for Week of February 2 - 8 Fox's 'Empire' audience continues to climb after four consecutive weeks

UWG agency announces executive appointments for Greg Edwards, Matilda Ivey

Oprah Winfrey and Ava DuVernay creating original drama series for OWN Network

SiriusXM launches 'African Ancestry Radio' in observance of Black History Month

Bounce TV starts year with double-digit viewership gains for January

AARP, TV One launch 'The New 50,' a branding initiative aimed at Black consumers

Click here for more recent news stories and our news archive


Black Cable TV Ratings for Week of March 16 - 22
'Too Darn Hot Party' makes OWN the week's most watched cable network

(March 26, 2015) OWN and Tyler Perry decided to celebrate their winning collaboration on "Love Thy Neighbor," "For Better or Worse," "The Haves and the Have Nots" and "If Loving You is Wrong" with the successful "Too Darn Hot Party" special. The show gave the network another winner in its line-up during the third week of March and the star-filled program held on to 1.6 million of its lead-in audience...
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Black TV Ratings for Week of March 16 - 22
'Empire' produces the largest ever Black audience for a prime time TV series at 71%

(March 24, 2015) What may be most remarkable -- and unspoken -- about the historic first season finale of Fox's "Empire" is that if not a single white viewer had ever tuned in, the show's Black audience alone would have ranked it as last week's No.6 show in the nation. Total white viewership for the hip-hop drama never exceeded 39% for any episode, and dropped to...
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Starbucks presses ahead with USA Today on next phase of 'Race Together' initiative

(March 22, 2015) Following the controversial launch of its "Race Together" initiative to encourage conversations among customers and workers about ethnic diversity, Starbucks CEO, Howard Schultz announced the next step in an open letter to the company's employees and partners. Starbucks and USA TODAY will jointly publish more than two million national inserts and stand alone specials entitled "Race Together." A digital hub...
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Wells Fargo launches new targeted social media platform, The Untold Stories Collection

(March 20, 2015) Wells Fargo & Company has launched The Untold Stories Collection, a social media movement dedicated to sharing personal stories that define what it means to be African American. The program leverages the reach, power and influence of social media to provide an intimate look into the African American experience...
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Carnival Corp. names Marie McKenzie Vice President of Global Destination Services

(March 20, 2015) Carnival Corporation, the world's largest travel and leisure company, has announced that Marie McKenzie has been named vice president of global destinations services and sourcing, a new role and function for the company. As part of this new function, McKenzie will...
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Nielsen's multicultural 'Super Consumer' report highlights market opportunities

(March 19, 201) With multicultural consumer spending in the United States today at $3.4 trillion, this "super consumer" group has tremendous impact on U.S. mainstream culture, according to a Nielsen report released today. The report, The Multicultural Edge: Rising Super Consumers, identifies multicultural consumers as the most dynamic and fasting growing segment of the U.S. consumer economy...
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Walton Isaacson names Kirsten Atkinson Vice President of Media and Branded Integration

(March 17, 2015) Kirsten Atkinson has joined Walton Isaacson as VP of Media and Branded Integration, a new position, effective immediately. Atkinson, who has over 15 years of advertising experience across package goods, technology, beer and automotive, was previously with Team One where she served as a Media Director. In her new position she reports to the agency's co-founders..
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Black Cable TV Ratings for Week of March 2 - 8
'Haves and the Have Nots' again gives OWN the No.1 cable show in black homes 

(March 17, 2015) Holding on to its weeks-long title of most watched cable show in Black households, "The Haves and the Have Nots" on the OWN network remained No.1 on the Top 25. The show has consistently drawn 2.5 million viewers, beating out its nearest competitor, Bravo's "Real Housewives of Atlanta...
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Ebony magazine CEO says March issue missed due to rate dispute with advertisers

(March 15, 2015) For what is believed to be only the second time in its 69-year history, Ebony magazine unexpectedly missed the release of a monthly scheduled issue. The March 2015 edition has been re-dated "March-April" as a result, said Johnson Publishing Co. executives, of a dispute with some advertisers over their contracts. News of the missed issue first appeared Friday, March 13th in Journal-isms column by Richard Prince on
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Black TV Ratings for Week of March 2 - 8
Empire's growth to more than nine million black viewers surprises the show's producer

(March 12, 2015) Fox's "Empire" continues to make TV history. After passing the nine million mark last week in the number of Black TV viewers, the Wednesday night drama added nearly another half million viewers in the first week of March. That makes seven consecutive weeks of continuous audience growth, and the first time that such an increase can be credited to Black households...

Oprah Winfrey Network orders new episodes for its four Tyler Perry series

(March 11, 2015) OWN: Oprah Winfrey Network announced that it is ordering additional episodes of its four popular Tyler Perry scripted series including 23 one-hour episodes of the drama "The Haves and the Have Nots;" 22 one-hour episodes of the companion drama "If Loving You is Wrong;" 22 half-hour episodes of the comedy "Love Thy Neighbor;" and 20 half-hour episodes of the comedy "For Better or Worse." "Oprah Winfrey's partnership with Tyler Perry has been a tremendous success, garnering millions of viewers...

Walton Isaacson ad agency names Vida Cornelius EVP and Chief Creative Officer

(March 12, 2015) Vida Cornelious, one of the advertising industry's most honored and recognized executives, is joining the Walton Isaacson agency as Executive Vice President and Chief Creative Officer. Her appointment becomes effective in April. She will report to the agency's co-founders Aaron Walton and Cory Isaacson who are based in Los Angeles and Chicago respectively. "Vida Cornelious is a much lauded creative executive who...


Black media, business and civil rights groups take issue with Byron Allen's lawsuit, attacks

(March 10, 2015) Three national African-American organizations issued a joint statement in response to the $20 billion lawsuit filed by television producer Byron Allen charging Comcast Corp., Time Warner Cable, the NAACP, the National Urban League, and Rev. Al Sharpton and his National Action Network with racial discrimination. The National Association of Black Owned Broadcasters, National Bankers Association and U.S. Black Chambers today issued a joint statement on Allen's lawsuit, urging the producer to "redirect" his criticism...

GlobalHue said to have lost assignment as AOR for Jeep advertising account

(March 10, 2015) According to reports from industry news source, Adweek, GlobalHue is no longer the agency of record for Chryler's Jeep brand. The agency was selected to handle the account in January 2010. The nearly five years of creative work for the New York- and Detroit-based agency was...

Toyota promotes two African-American executives among leadership changes

(March 6, 2015) Automaker Toyota announced a number of executive changes across its North American operations that will diversify it global leadership team, including the promotion of African-American executives to new duties. Christopher P. Reynolds (left), has been named managing officer and appointed to the newly created position of general counsel and chief legal officer, TMC...

Services announced for marketing pioneer Al Anderson for March 14

(March 6, 2015) The family of Al Anderson, who died on Wednesday, February 18 in Atlanta, Ga. following an accident in his home, has announced services for the marketing pioneer will be held on Saturday, March 14, 2015, at 11:00 a.m. at St. Paul's Episcopal Church located at 294 Peyton Rd. SW, Atlanta, GA 30311. Anderson, the founder and chairman of Anderson Communications, Inc., was 72 years old...

Nielsen: New opportunities to tap Black consumers found in fitness, finance areas

(February 27, 2015) Companies seeking opportunities to extend your brand's reach to African-American consumers will find the pantry and consumers' pocketbooks a good place to start. Results from a recent Nielsen survey of 10,000 African-American adults uncovered attitudinal views on health and wellness priorities and financial management behaviors...


Nissan is exclusive automotive sponsor for BET Awards broadcast in June

(February 27, 2015) BET Networks today announced Nissan as the official automotive sponsor for the "BET Awards" 2015 red carpet and the BET Experience.  Celebrating this year's 15th anniversary, the "BET Awards," is the hottest ticket in town during the BET Experience at L.A. LIVE weekend featuring an all-star lineup of celebrities, entertainers and athletes.  The "BET Awards" 2015 will be televised live Sunday, June 28, 2015 at 8 p.m...

Black TV Ratings for Week of February 16 - 22
Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's top network

(February 25, 2015) Fox's "Empire" continued its unprecedented ascent, reaching 8.7 million black viewers and more than 13 million overall. That makes six consecutive weeks of growth for the Wednesday night hip-hop drama. The week's other big broadcasts events, ABC's "Oscars" and CBS' "Stevie Wonder Grammy...
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Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56
(February 25, 2015) Dori J. Maynard, president of the Robert C. Maynard Institute for Journalism Education and longtime champion of diversity in journalism and civic life, died Tuesday, Feb. 24, at her West Oakland home. She was 56. Bob Butler, president of the National Association of Black Journalists, said "You can hardly put into words how important the work Dori and the Maynard Institute did...
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Interactive One launches HB Studios to create original programming for online channel

(February 25, 2015) Interactive One, the leading online platform for the African American community, announced today the launch of HelloBeautful Studios. This move marks a major expansion of iOne's Women channel, which includes The new digital video studio will be based in Los Angeles, with a new production space dedicated to creating compelling original series for Black females. This new space will...

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Award-winning creative director puts different spin on young black men as 'statistics'

(February 24, 2015) Twenty Medford, MA High School students and the NAACP Mystic Valley Branch are the collective face of a powerful message in a 30-second PSA going viral on the Internet, entitled "Statistic." The black & white commercial is designed to increase self-confidence in young African-American men while dispelling some preconceived opinions that exist in the general public. The statistics presented in the PSA track positive numbers related to...

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Mitzi Miller announces her departure as Ebony magazine editor-in-chief

(February 20, 2015) Mitzi Miller, editor-in-chief of Ebony Magazine, has announced that she will step down from her current role to pursue new ventures that include creating stories for television and film. This announcement comes on the heels of the success of With This Ring, the Lifetime movie starring Regina Hall, Jill Scott and Eve, based on the 2006 bestselling book The Vow which Miller co-authored.
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Black TV Ratings for Week of February 9 - 15
Audience for Fox's 'Empire' now bigger than 'Scandal' and 'Murder' combined

(February 10, 2015) Popularity for Fox's "Empire" seems unstoppable, as the music industry drama passed the eight million mark for total number of black viewers. That more than ABC's hit "Scandal" and How To Get Away With Murder" combined. However, with little other programming that can match the appeal of its mega-hit, the Fox network has yet to find other shows to benefit from Empire's lead...
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Carol H. Williams agency unveils campaign for ComEd effort on STEM awareness

(February 20, 2015) ComEd is partnering with The Remix Project Chicago to launch its "Power of Possibilities" campaign. This campaign will help Chicago-area youth discover how science, technology, engineering and math (STEM) can unlock the possibilities...

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