THE LATEST NEWS
Walton Isaacson named by Macy's as ad agency for its
10, 2014) Macy's has named Walton Isaacson as its marketing agency focused
on multicultural consumers. Effective immediately, Walton Isaacson will
have responsibility for thought leadership and strategic direction
relating to Macy's multicultural initiatives including quarterly
activation ideas to engage multicultural consumers.
Rev. Jesse Jackson releases remarks made before
Microsoft shareholders meeting
10, 2014) The Rev. Jesse L. Jackson, Sr., head of the Rainbow PUSH
Coalition, continued his recent efforts to bring more diversity to the
nation's top technology companies by delivering remarks at last week's
annual shareholders meeting of Microsoft in Bellevue, Washington. Prior to
the shareholders' Jackson met with new Microsoft CEO, Satya Nadella, who
is Indian-born, and Chairman John Thompson, who is African-American. Also
Black TV Ratings for Week of November 3 - 9
Gap between blacks watching 'Scandal' and Sunday
Night Football got bigger
11, 2014) The number of black households watching ABC's "Scandal" compared
to those that watched NBC's "Sunday Night Football" got bigger in the
first week of November, likely thanks to the beat-down the Chicago Bears
received from the Green Bay Packers. "Scandal" claimed 1.3 million...
Bounce TV debuts third season of its stand-up comedy
series 'Off The Chain' tonight
10, 2014) Bounce TV will premiere the third season of its popular comedy
series, "Off The Chain", this Wednesday, November 12 at 10:00 p.m. ET. The
show, which features established and up-and-coming African American
stand-up comedians, turns over the microphone to one comic in an expanded
hour-long format. Actress/ comedienne Kim Coles (pictured) will be the
first headliner for the season debut of "Off The Chain."
The 15th annual MAAX Summit to unveil five new
African-American research studies
Target Market News announced that the 15th Annual
Marketing to African Americans with Excellence (MAAX) Summit will feature
presentations of five new major Black consumer research studies. The new
statistics, trends and analysis will be presented at an all-day conference
by Burrell Communications, IHS Polk Automotive, Nielsen, Target Market
News, The Futures Group, and the U.S. Census Bureau. The studies cover a
broad range of new information about...
Black Enterprise assigns new roles to senior
executives Dingle and Edmond
11, 2014) Black Enterprise President and CEO Earl "Butch" Graves Jr. has
named Derek T. Dingle (left) and Alfred Edmond Jr. as Chief Content
Officers, a new focus for the multi-platform media company launched 44
years ago by Founder Earl Graves Sr. as a single-magazine publishing
company. Dingle, Editor-in-Chief of Black Enterprise magazine, has
been charged with...
PBS names former BET exec Marie Nelson Vice
President, News & Public Affairs
7, 2014) PBS announced that award-winning broadcast journalist and
television executive Marie Nelson has been appointed Vice President, News
& Public Affairs. Nelson will report to Beth Hoppe, Chief Programming
Executive and General Manager, General Audience Programming. Nelson's
tenure begins today. In this role, Nelson will collaborate with executive
producers of acclaimed PBS news and public affairs series, as well as
independent producers, to...
Washington Informer marks its 50th anniversary with
video series, '50 Influencers'
7, 2014) In celebration of The Washington Informer's 50th anniversary
celebration, the award-winning DC-based community newspaper will launch a
video web series honoring 50 individuals whose selfless contributions have
positively influenced the lives of residents in the nation's capital and
surrounding areas. The series titled "50 Influencers" will extend the
BET founder Bob Johnson returns to media business
with Urban Movie Channel
6, 2014) Robert L. Johnson, founder of Black Entertainment Television and
Chairman of RLJ Entertainment, today announced the launch of Urban Movie
Channel, RLJE's proprietary digital channel. UMC is a premium
subscription-based streaming service devoted to films and entertainment
for the African American and urban audience...
The 2014 MAAX Awards to honor African American
marketing, media, research execs
Target Market News today announced the recipients of the 2014
Marketing to African Americans with Excellence (MAAX) Awards. The annual
awards presentation recognizes the contributions, innovations and
exceptional performance of African American professionals in the fields of
marketing, advertising, media, public relations, consumer research and
advocacy. The recipients are...
Black Cable TV Ratings for Week of Oct. 27 - Nov. 2
season begins and cable viewing in black households jumps 25%
6, 2014) Though "Monday Night Football" is still king on cable in black
households, the return of the NBA basketball season has a much bigger
influence in pulling black viewers away from network TV. In the same week
that black viewership dropped 12 percent for the Top 25 broadcast TV
shows, cable's top programs jumped 25 percent in audience...
FCC approves TV license transfer making Marshall
Broadcasting Group owner of KLJB
3, 2014) Nexstar Broadcasting Group and Marshall Broadcasting Group
announced that the Federal Communications Commission has approved the
license transfer of the stations owned by the Grant Company. The license
transfer to minority-owned Marshall Broadcasting fulfills Nexstar's
commitment to incubate broadcast station ownership by minority-owned
Black TV Ratings for Week of October 27 - November 2
'Black-ish' moves up again on the Top 25 of shows in black
6, 2014) While "Scandal" and "How to Get Away With Murder" both dipped
slightly in total black audience during the last week of October, ABC's
other prime time contender, "Black-ish," moved up again. The
Wednesday night comedy gained 128,000 viewers over the previous week and
Chuck Morrison, Executive VP of UniWorld Group,
resigns from agency after 15 years
Target Market News
3, 2014) Charles E. (Chuck) Morrison, Executive Vice President and General
Manager of Client Services for the UniWorld Goup advertising agency,
confirmed reports to Target Market News that he submitted his resignation
on Friday, October 31. Morrison, who first joined UWG 15 years ago,
declined to discuss the reasons for his departure or what his future plans
Black Cable TV Ratings for Week of October 20 - 26
Monday Night Football was No.1 but black cable
viewing dropped 18% for Top 25
(October 30, 2014) ESPN's "Monday Night Football," the perennial favorite
for most watched cable show in black households, returned to No.1. But
viewing for the Top 25 cable shows was down 18 or five million viewers for
the third week in October, with only eight shows claiming a million or
more black watchers...
Black consumers expected to buy most among ethnic holiday shoppers
(October 29, 2014) Multicultural consumers are expected to drive this
year's increase in holiday spending with African-Americans making up the
largest percentage of the increase, according to the 2014 Holiday Sales
Forecast released today by Nielsen, a leading global provider of
information and insights.
New micro-site, TechREGISTRYBayArea.com, targets
Blacks in technology
29, 2014) A new portal, TechREGISTRYBayArea.com has made its debut as an
online resource targeting African-Americans in technology in Northern
California. The micro-site offers info on events, individual and business
profiles, news and networking. The platform is a collaboration between
theREGISTRYBayArea.com, a Bay Area website for African American arts and
culture, and The Bronze Report, an EMMY-award winning television show...
Black TV Ratings for Week of October 20 - 26
NFL black viewer ratings still getting sacked by
'Scandal' and 'Get Away With Murder'
(October 29, 2014) It's five weeks and still counting as ABC's "Scandal"
fans (known as gladiators) over-run the NFL's gridiron match-ups in black
households once again. Olivia Pope beat Thursday Night Football by nearly
one million black viewers in head-to-head competition. "How To Get Away
With Murder" held on to No.2 and more than 95% of...
President Obama joins Cafe Mocha radio show on its
'Get Smart' initiative
28, 2014) President Barack Obama will join Cafe Mocha Radio Show hosts
Loni Love, Mc Lyte and Angelique Perrin this weekend (Nov. 1st) to discuss
the importance of making "smarter" decisions by voting to better our
communities. Inspired by Breast Cancer and Domestic Violence Awareness
Month, the show created the "GET SMART" initiative, a "total wellness,"
month-long movement designed...
Hyundai hires FUSE agency to handle first African
American advertising campaign
28, 2014) Hyundai Motor America has named the St. Louis, MO-based
marketing agency, FUSE, to handle its efforts targeted to African-American
consumers. Announcement of the assignment was first made at the Rainbow
PUSH Automotive Summit in Detroit earlier this month. FUSE's first task
for the automaker is a new advertising campaign entitled "Hyundai
Smarter," which focuses on...
Black TV Ratings for Week of October 13 - 19
'Scandal' and 'Get Away With Murder' remain
dominant against NFL games
23, 2014) Make it four weeks straight that ABC's "Scandal" and "How to Get
Away With Murder" -- No.1 and No.2 respectively on the Top 25 -- replaced
the NFL as the most popular TV programming in black households. The only
two prime time shows with black females in the leading roles were pretty
popular, too, with all TV viewers, with a total of 9.7 million watching
"Murder" and 9.1 for "Scandal." ABC's newcomer comedy, "Black-ish"
continued to place in the top ten despite...
Black Cable TV Ratings for Week of October 13 - 19
BET Hip Hop Awards beats 'Monday Night
Football,' leads winning week for network
23, 2014) BET got a boost from its airing of the Hip Hop Awards hosted by
Uncle Snoop, aka Snoop Dogg. The awards show took No.1 on the Top 25 cable
shows in black households for the third week of October and pulled BET
slightly ahead of ESPN's "Monday Night Football...
New report finds
women of color will have large impact on beverage industry's future
(October 22, 2014) A new report finds increasing value in women,
especially black, Hispanic and Asian women, for the beverage industry.
According to Technomic Inc.'s recently released report, Special Trends in
Adult Beverage Report: Women's Purchases & Preferences, the majority of
women in the U.S. are of legal drinking age -- and they're increasingly
engaged, experimental and...
Chicago Defender names Kai El' Zabar first woman
Executive Editor of iconic paper
22, 2014) The Chicago Defender has announced the appointment of noted
journalist and editor, Kai El' Zabar, to the position of Executive Editor
of the weekly newspaper. She become the first woman in the paper's long
and storied history to hold the top editorial position. Cheryl Mainor, who
became the Chicago Defender's first woman...
Carol's Daughter, a leading black-owned cosmetics
company is acquired by L'Oreal
20, 2014) L'Oreal USA has announced the signing of a definitive agreement
to acquire Carol's Daughter, the premier African-American-owned,
multi-cultural beauty brand with a pioneering heritage in the natural
beauty movement. Details about the purchase were not disclosed. "Carol's
Daughter possesses an expertise in the multi-cultural consumer segment, a
rapidly expanding market that...
Black Enterprise, Central City Productions launch
show highlighting black women
20, 2014) Beginning October 25, 2014, a new, weekly half-hour national
network syndicated show, "Women of Power," will air every Sunday at 10:30
a.m. on the TV One cable network. Produced by Black Enterprise and Central
City Productions, the series will showcase accomplished black women
entrepreneurs, CEOs, moguls, and political leaders...
Credit Suisse launches program to accelerate wealth
among black entrepreneurs
20, 2014) Credit Suisse today launched the Credit Suisse Entrepreneurs
Circle, which will provide select African-American entrepreneurs with
access to three program elements -- capital, curriculum and community --
to help them fulfill their current business aspirations and build for
long-term growth. Members include men and women in high-growth, global
industries from around the country...
Black Cable TV Ratings for Week of October 6 - 12
'Monday Night Football' and VH1 stay strong cable
favorites in black homes
(October 19, 2014) Nearly four weeks into the fall TV season, cable
staples such as ESPN's "Monday Night Football" have had no problem drawing
their traditional fans. The NFL game was again No.1 on the Top 25 of
favorite cable shows in black households, with 2.4 million tuning in...
Kia Motors selects Chicago agency LimeGreen for
16, 2014) Kia Motors America announced it has retained Chicago-based
LimeGreen, LLC, to support its corporate initiatives targeting the African
American market. The agency's responsibilities are expected to expand to
include other multicultural consumers. "The entire LimeGreen family is
excited to be in a position to...
Black TV Ratings for Week of October 6 - 12
ABC continues to beat ratings for football with
'Scandal' and 'Get Away With Murder'
(October 16, 2014) For the third consecutive week, ABC's Thursday night
hit dramas "Scandal" and "How to Get Away With Murder" are drawing more
black viewers Sunday Night or Thursday Night Football. The shows took the
No.1 and 2 spots on the Top 25 for the second week of October. CBS,
however, did take the title for...
Prudential, TheRoot.com launch third season of
online personal finance series
(October 9, 2013) Prudential Financial, Inc and TheRoot.com premiered
Season 3 of The Root Live: Bring It To The Table, an online 16-week series
of 10-minute episodes featuring African-American thought leaders
discussing personal finance, careers and long-term financial planning. The
weekly series also covers...
SSN Network and ARISE TV sign distribution agreement
for news content carriage
14, 2014) SSN TV and ARISE TV have signed a content agreement that will
provide for 5 and 1/2 hours of co-branded news programs daily on the ARISE
network's broadcast platform. SSN (formerly Soul of the South Network)
reaches 40 million over the air households and 7 million cable households.
Commonground/MGS, a minority marketing
communications holding company, is formed
(October 14, 2014) Marketing communications firms Commonground, MGCOMM and
The Vidal Partnership have have announced their coming together to form
Commonground/MGS, a wholly minority-owned holding
company. The new umbrella firm combines eight firms and 300 employees in
offices in New York, Miami, Chicago, Houston and Los Angeles, with
projected net revenues of $50 million...
Marvin Ellison, Home Depot top exec, picked as next
President/CEO of JCPenney
13, 2014) The Board of Directors of J. C. Penney Company, Inc. today
announced the appointment of Marvin Ellison, currently executive vice
president of stores at Home Depot, as President and CEO-Designee,
effective November 1, 2014. Mr. Ellison will also join the Board of
Directors. He will then succeed Myron E. (Mike) Ullman, III as CEO of
JCPenney on August 1, 2015. Prior to his 12-year tenure at Home Depot, Mr.
Ellison served for 15 years in various positions at Target...
with HBCU Connect on co-branded health microsite
(October 7, 2014) HBCU Connect, which delivers engagement and lifestyle
information for the alumni of America's Historically Black Colleges &
Universities, recently announced a new partnership with pharmaceutical
company Merck. The newly launched alliance will provide targeted health
and lifestyle information relevant to the black community through a
dedicated health and wellness microsite...