|
15th
Annual Edition
'Buying Power of Black America' report
breaks down billions in expenditures
Black consumers are responding to tighter economic conditions by
focusing more of their spending on products and services that improve their
homes and lifestyle. That's one of the trends revealed in the 15th annual
report, "The Buying Power of Black America," published by Target Market
News.
The report analyzes spending for black households in 2008 and finds that
African-Americans began showing signs of the pending economic turmoil that
would hit the entire nation. The pattern of purchases shifted dramatically
in...
Story continued...
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BLACK
STATS
Frequently requested
data on African American consumers
Black Buying Power:
$803 Billion (2008)
Black U.S. Population:
41.1 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $166.3 bil.
- Food $65.3 bil.
- Cars/Trucks $31.5 bil.
- Clothing $26.9 bil.
- Health Care $23.9 bil.
Click here for more stats from 'The Buying Power
of Black America.'
___________________
Get quick access to
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
_________________

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2010 by
Target Market News.
All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
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THE LATEST NEWS
Black
Cable TV Ratings for Week of August 23 - 29
Meet The Browns the only cable show drawing black viewers in the millions
(September 1, 2010) While other TV programs wind down with the last
episodes of season re-runs, the TBS Tyler Perry comedy, Meet the Browns,
continues to attract more than two million viewers every week. The
Wednesday night show runs in a back-to-back, two-hour block that last week
attracted a total of 7.6 million viewers...
Story continued...
BET's
'Changing Lanes' brings the reality of NASCAR racing to black audiences
By Viv Bernstein
The N.Y. Times
(August 31, 2010) A few clicks on the Web site of Black Entertainment
Television leads viewers to a short Nascar tutorial filled with
information about popular drivers, racetracks and salaries. It may seem
odd to find a sport so closely tied to white Southern men featured on a
Web site devoted to African-American entertainment, but it represents
Nascar's latest...
Story continued...
Black TV
Ratings for Week of Aug. 23 - 29
With no
black nominations, African-American TV viewers shun Emmys
(August
31, 2010) For the last week of August, the viewing habits of black
audiences were fairly predictable; Football was the most popular
programming and the Emmy Awards was among the least popular. The 62nd Emmy
Awards, which had not a single black nominee, had 737,000 black viewers --
13 percent fewer than tuned in last year's show...
Story continued...
Carol
H. Williams receives honor from U.S. Dept. of Commerce
(August
28, 2010) Carol H. Williams, president and CEO of Carol H. Williams
Advertising, was recognized with the Lifetime Achievement Award presented
by the U.S. Department of Commerce, Minority Business Development Agency,
San Francisco National Enterprise Center. "Ms. Williams' business
principles and distinctive insights and leadership continually set her
apart from other advertising agencies," said Salvador Enriquez, chief
of...
Story continued...
Rainbow
PUSH urges Burger King to re-hire black and Hispanic ad agencies
(August
27, 2010) The Chicago-based Rainbow PUSH Coalition (RPC), headed by the
Rev Jesse L. Jackson, issued a statement last week asking Burger King to
reconsider its plan as quoted in news accounts to drop advertising
assignments to it African-American and Hispanic ad agencies of record.
The PUSH demand comes after the New York Times quoted Burger King's top
marketing executives as saying they believe the expertise of ethnic ad
shops is not necessary because...
Story continued...
NABOB to hold its 34th Annual Fall Broadcast Conference Sept. 15 in D.C.
The
National Association of Black Owned Broadcasters (NABOB) holds its 34th
Annual Fall Broadcast Conference will take place September 15 - 17, 2010
at the Ritz-Carlton in Washington, D.C.. NABOB is the only trade
association representing the interests of the 245 Black owned
commercial radio stations and 8 commercial television stations around the
country. Its member stations serve as the voice of the many communities in
which we operate.
The conference will present panels and presentations from an array of
experts focused on developing...
Story continued...
Former
GlobalHue president establishes StrategicSense consulting firm
(August 28, 2010) Gustavo Razzetti, a veteran agency manager and
strategist, has announced the launch of his strategic consulting firm,
StrategicSense. He will help bridge the gap between advertising agencies
and marketers that want to grow the business tapping into the fastest
growing segments: Hispanic and African American consumers. The firm's
services will...
Story continued...
Lagrant Communications to mark 20th anniversary with series of service
projects
(August
25, 2010) Lagrant Communications, an integrated multicultural marketing
communications firm that specializes in the Hispanic and African American
consumer markets, will celebrate its 20th anniversary on Sept. 1.
Headquartered in Los Angeles, with offices in Dallas and Princeton, N.J.,
the firm will mark its second decade with yearlong community service
projects that are aligned with the agency's corporate social
responsibility initiatives of education, health care, and arts &
culture...
Story continued...
Nielsen:
African-Americans talk, text more on cellphones than any ethnic group
(August 25, 2010) According to a new analysis of cellphone usage by The
Nielsen Company, African-Americans spend more time on average talking and
texting than any other ethnic group. The voice and text results are
compiled from one year (April 2009-March 2010) of mobile usage data
gathered by Nielsen, which analyzes the cellphone bills of more than
60,000 mobile subscribers each month in the United States. Nielsen found
that African-Americans use on average more than...
Story continued...
Black
Cable TV Ratings for Week of August 16 - 22
TBS comes out of the summer with growing popularity for Meet The Browns
(August
25, 2010) As summer draws to a close, and younger viewers have less
control over family view, black households are returning to their old
favorites on cable. TBS, which has always counted on Tyler Perry's
comedies to draw a margin-winning audience for the network. During the
third week of August, TBS increased its lead as most watched cable network
on the Top 25 by nine percent...
Story continued...
Black
TV Ratings for Week of Aug. 16 - 22
Will it
take black audiences to save the NFL on TV this season?
(August
24, 2010) Summer vacation is over, school's open again, and families are
getting back to their old habits -- like watching football. NBC's Sunday
Night Football pre-season match-up between the Vikings and the 49er's was
the No.1 show of the week in black homes, with nearly two million tuning
in. Whites households were also just as loyal in their viewing of that
game and made No.1.
But the Thursday night game on Fox between the Patriots and the Falcons
was not as popular...
Story continued...
Black Enterprise magazine launches iPad edition with Toyota as sponsor
(August
24, 2010) Black Enterprise, the nation's premier business and wealth
building resource for African Americans, announced that a digital edition
of the publication designed exclusively for the Apple iPad will be now
available for download. The release makes Black Enterprise the first
African American-owned and operated magazine to provide its content
through the iPad app.
The initial offering of its 40th Anniversary Collectors Edition...
Story continued...
Veteran CBS News correspondent Harold Dow dies apparently of asthma attack
(August
24, 2010) Longtime CBS News Correspondent Harold Dow died suddenly
Saturday morning, August 21, of an apparent asthma attack.
Dow has been a correspondent for "48 Hours" since 1990 after serving
as a contributor to the broadcast since its premiere Jan. 19, 1988. Dow
was also a contributor to the critically acclaimed 1986 documentary "48
Hours on Crack Street," which led
Story continued...
Burger
King to raise ad spending on black consumers after cutting black agency
(August
24, 2010) In an article appearing last week in the New York Times, Burger
King executives announced that they were re-assigning advertising accounts
handled by ethnic advertising agencies to general market agencies. The
shift was being made because top executives at the quick service
restaurant chain believe that younger African-American and Hispanic
consumers don't necessarily view the world as ethnically divided, but
rather as "a melting pot."
"We felt the right decision for Burger King is to...
Story continued...
Steed Media Group debuts "Producer 10" highlighting successful black males
(August
23, 2010) Atlanta-based Steed Media Group, publisher of the popular urban
lifestyle weekly newspaper Rolling Out, has teamed up with Ford Motor
Company to create a new multi-media custom publication to support the
launch of the 2010 Ford Taurus. Producer 10 is a new lifestyle magazine
that explores the lifestyles of African American males, including their
"survival, intelligence, charisma and transformation...
Story continued...
AAF
announces 2010 Diversity Achievement and Mosaic Awards winners
(August 19, 2010) The American Advertising Federation's 2010 Diversity
Achievement and Mosaic Awards winners have been chosen. The honorees are
companies and individuals that have demonstrated successful multicultural
marketing efforts. The awards luncheon & forum which will take place on
September 29, 2010 at the New York Athletic Club.
The AAF's Mosaic Awards will be presented in conjunction with AAF's
District Two Diversity Achievement Awards. The Diversity Achievement and
Mosaic Awards luncheon & forum...
Story continued...
Arbitron
sponsors ANA Multicultural Awards; Deadline for entries is August 30
(August
19, 2010) For the second year, radio will be included as a category in the
Arbitron-sponsored Association of National Advertiser's (ANA) 10th Annual
Multicultural Excellence Awards competition. This category recognizes the
best work in the Hispanic, African-American and Asian categories for
reaching multicultural consumers through radio.
The deadline for entries is August 30, 2010. Entries are open to both
client-side marketers and advertising agencies. For more information, go
to...
Story continued...
Provision by Maxine Waters in financial reform law creates inclusion for
minorities
From
Tribune News Service
(August 16, 2010) Tucked into the Wall Street reform measure was a
little-noticed provision pushing for more diversity in the
disproportionately white and male world of finance, and its potentially
far-reaching implications have set off alarm bells among conservatives and
some in the financial sector. The provision pushes all federally regulated
financial firms that do business with the government and their
subcontractors to hire more women and minorities and also calls upon
federal agencies to...
Story continued...
Black Cable TV Ratings for Week of August 9 - 15
TNT finds traction with black audiences with Hawthorne and Memphis Beat
(August
18, 2010) TNT has begun to build a following among black households thanks
to its medical drama, Hawthorne, starring Jada Pinkett Smith. As the only
cable program featuring a black actor as the lead character, Hawthorne
(No.5 on this week's Top 25) has paved the way for the growing popularity
of Memphis Beat (No.3) and Rizzoli & Isles (No.7). None of TNT's new
drama's enjoy the kind of popularity with white viewers that they have
found with black cable watchers...
Story continued...
Burger King extends consolidation of agency assignments to ethnic accounts
By Stuart
Elliott
New York Times
(August 17, 2010) Two months after consolidating some major
advertising assignments, the Burger King Corporation is paring its agency
roster again, this time affecting agencies that specialize in marketing to
African-American and Hispanic consumers. The changes, to be announced on
Tuesday afternoon, are indicative of a trend that has accelerated as...
Story continued...
Black TV
Ratings for Week of Aug. 9 - 15
Final
days of NBC's 'Law & Order' gives network a boost in summer ratings
(August
16, 2010) Black households have long been fans of NBC's franchise, Law &
Order, and they're coming back for a final look at their favorite episodes
as the Criminal Intent and SVU editions air on broadcast TV for the last
time. CBS managed to barely hold on to the most watched network...
Story continued...
OwensMorris agency names Kenny Johnson VP Branded Events and Promotions
(August
13, 2010) OwensMorris Communications has announced that Kenny Johnson has
joined the agency as Vice President, Branded Events and Promotions.
Johnson is part of the leadership team for the newly created Experiential
Marketing arm at OMC. "We're excited to have Kenny with us," said Faith
Morris, CEO and chief strategist of OwensMorris Communications...
Story continued...
'Live From The Essence Music Festival' to premiere Aug. 29 on TV One
(August 12, 2010) TV One Night Only: Live From The Essence Music Festival,
a two-hour musical extravaganza featuring the best performances from the
country's largest celebration of African-American music and culture, will
premiere on TV One Sunday, August 29 from 9-11 PM ET...
Story continued...
Yankelovich, Burrell release multicultural study showing economy's impact
(August 11, 2010) Striving for the American Dream has always been a goal
for many Americans, but today three-quarters of African-Americans (75%)
and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites
(68%) believe "the American Dream is more of a dream than a real
possibility for most people," according to a new multicultural study from
The Futures Company...
Story continued...
Black
Cable TV Ratings for Week of August 2 - 8
TBS adds Tyler Perry movie and draws more black viewers than any network
(August
11, 2010) TBS added Tyler Perry's theatrical film, Meet The Browns, to its
lineup and boosted its black audience viewership to the highest of any
broadcast or cable outlet. The movie gave TBS an additional two million
black viewers in its battle to keep summer viewing up and it surpassed
CBS' total black audience during the first week of August. TBS claimed
11.9 million black viewers for...
Story continued...
Desiree
Rogers named CEO of Johnson Publishing Company
Her first hire is Rodrigo Sierra as SVP of marketing
(August
10, 2010) Linda Johnson Rice, chairman and CEO of Johnson Publishing
Company, Inc., announced today that Desiree Rogers has been named chief
executive officer of JPC. Rice will continue as chairman.
"Desiree has a proven track record of successful business leadership,"
said Linda Johnson Rice. "She is a longstanding confidant and a savvy
businesswoman who is committed to the strategic growth of Johnson
Publishing Company. I look forward to working...
Story continued...
Black TV
Ratings for Week of Aug. 2- 8
The
return of football kicks NBC to No.1 position on the Top 25
(August
10, 2010) Summer is almost over, and as it has always done, NFL Sunday
Night Football has taken over television in black households with
pre-season action. Of the 11.4 million that tuned in to NBC to see the
Dallas Cowboys vs. the Cincinnati Bengals, 2.3 million, or 20 percent,
were black households...
Story continued...
Ross
Love, one of radio's largest black owners and former P&G vp, dies
(August
10, 2010) Ross Love, one of radio's most successful and trailblazing
entrepreneurs, died of an undisclosed caused at a hospital in Cincinnati
hospital the morning of August 10th. He was 64 years old.
Love moved into radio ownership in 1995 after leaving Procter & Gamble
where he was vice president of marketing. The first acquisition for Love
and his partners was WDBZ "The Buzz," Cincinnati's most popular black AM
radio station. Over the next six year, his company, Blue Chip
Broadcasting, would purchase 19 more stations
Story continued...
Syd
Small, a pioneering owner in radio broadcasting, dies unexpectedly at 72
(August
9, 2010) Sydney "Syd" L. Small, one of the nation's pre-eminent
African-American broadcast owners for more than three decades, died
suddenly this past weekend in New York. He was 72 years old.
His death was confirmed by Access.1 Communications where he was chairman
and CEO. Further information about his passing was not immediately
available. The company owns radio stations in New York, New Jersey,
Pennsylvania, Texas, and Louisiana, also has television stations in
Atlantic City and...
Story continued...
Mary J.
Blige breaks sales record with pitch for her My Life fragrance on HSN
(August 9, 2010) HSN, a leading multichannel retailer, announced that its
exclusive launch of Mary J. Blige's My Life fragrance on July 31 drove the
sale of more than 60,000 units with about 6 hours of air time, shattering
fragrance records at HSN for units sold and placing the launch among the
most successful in the prestige fragrance market...
Story continued...
New
Ford African-American Web campaign taps announcer James Brown
By Karl Greenberg
MarketingDaily.com
(August 6, 2010) Ford has tapped CBS sports announcer James Brown for
a new ad push directed at African-American consumers. The corporate effort
contains an "All-In" theme line. As part of the campaign, via UniWorld
Group, Brown appears in a series of Web videos touting Ford product
quality, technology, the community and...
Story continued...
Tracey
Cooper to oversee news section of BET.com following staff layoffs
By Richard Prince
Journal-isms
(July 30, 2010) BET officials say that Tracey Cooper, a senior
consultant for BET.com, will oversee the "On TV" and News sections of
BET.com in the wake of a reorganization that saw six people, including
Editor Tanu Henry, laid off this week. Cooper has been director of content
for Interactive One, a division of Radio One...
Story continued...
Black Cable
TV Ratings for Wk. of July 26 - Aug. 1
Cable TV regains black viewers as it continues to battle broadcast re-runs
(August 4,
2010) In the battle over whose re-runs are better, cable TV has regained
the interests of black viewers. The appeal of TBS' Meet The Browns should
not be underestimated, as it is still drawing two million-plus viewers
when most shows are glad to clear 800,000. Offerings like TNT's Hawthorne,
and even the much maligned Jersey Shore on MTV, are capturing...
Story continued...
Safeway names Jonathan Mayes SVP of Government Relations, Public Affairs
(August
4, 2010) The grocery chain, Safeway Inc., today announced that it has
appointed 16-year veteran Jonathan Mayes to Senior Vice President of
Government Relations, Public Affairs, Corporate Social Responsibility and
Philanthropy. "Jonathan is an exceptional leader and has successfully...
Story continued...
General
Mills expands its Feeding Dreams programs to honor heroes in 10 markets
(August 3, 2010) General Mills is expanding the reach of its Feeding
Dreams program from four to 10 southeastern markets to recognize black
community champions who selflessly volunteer to improve their
neighborhoods. Now in its third year, Feeding Dreams highlights community
champions who invest their time, energy and talents to make improvements
at the local level. Their compassion for their ...
Story continued...
Black
TV Ratings for Week of July 26 - Aug. 1
CBS
takes three spots on Top 25 chart of black households TV favorites
(August
3, 2010) Thanks to its two police drama franchises, CSI and NCIS, CBS was
able to claim the No. 1, 2 and 3 spots on the Top 25 chart of most popular
TV shows in black homes. Re-runs of the series were more popular than
summer replacement fare like ABC's Wipeout, even when there were only
three shows that had more than a million viewers...
Story continued...
Kimberly
Hulsey named Senior VP for distribution, strategy for TV One
(August
2, 2010) Kimberly Hulsey has been named senior vice president of
distribution and strategy at TV One. In this position, she is responsible
for managing key distributor relationships to maximize distribution for TV
One's SD and HD networks, developing strategy for broadband, on-demand,
and mobile platforms, and optimizing marketing strategies to achieve
distribution goals and maintain partner satisfaction. Prior to being named
to this position...
Story continued...
Louisiana launches new iPhone app for its African American heritage trail
(August 2, 2010) The Louisiana Office of Tourism recently launched a new
iPhone app for Louisiana's African American Heritage Trail at the ESSENCE
Music Festival in New Orleans. This is the first app of its kind for
tourism in Louisiana, and visitors attending the festival were the first
to experience its features. "The festival was a perfect backdrop to launch
the app, and...
Story continued...
Black
Cable TV Ratings for Week of July 19 - 25
Disney challenges TBS for most cable viewers during summer
or re-runs
(July
28, 2010) Younger black viewers are challenging their parents for the
remote control during prime time and are giving a boost in audience to
shows like Disney's Hannah Montana. Still, the usual favorite are
capturing the most viewers, and TNT's summer entry Hawthorne continues to
gain in watchers. TBS held on to...
Story continued...
Washington Informer marks Urban League 100th year with publication
(July
28, 2010) The National Urban League commissioned the Washington Informer
newspaper to create a commemorative publication as part of its 100th
anniversary conference taking place in D.C. this week. Carrying the title,
"I AM EMPOWERED," the 32-page magazine was a unique chance for the NUL to
support and partner with the Black Press during its centennial convention,
said Ron Burke, Informer director of advertising and...
Story continued...
Time Warner Cable adds TV One channel to roster in Rochester, NY
(July 28, 2010) Time Warner Cable customers in Rochester, NY, can look
forward to a new national network added this week to their Digital Cable
lineup. On July 28th, TV One launched on channel 341.
TV One bills itself as the premier "real life" and entertainment network
for African American adults. Featuring popular sitcoms, critically
acclaimed dramas...
Story continued...
Vickie
Burns is named Vice President, News at KNBC in Los Angeles
(July
28, 2010) Vickie Burns has been named Vice President, News for KNBC, it
was announced today by Craig Robinson, KNBC President and General Manager.
In this role, Burns will lead the day-to-day news operations of KNBC and
will oversee content production and distribution across all digital
platforms. Burns will start at the station on August 16th and will report
directly to Robinson...
Story continued...
Black
TV Ratings for Week of July 19 - 25
ABC's 20/20
takes No.1 ranking among TV shows in black households
(July 28,
2010) One of the interesting results of television's re-rum season is the
vastly different viewing habits of blacks and whites. During the regular
season, there are more similarities in tastes, especially for the talent
competition shows. But during the summer, the habits of black households
take a very distinct departure from that of white...
Story continued...
Bob
Johnson urges dialogue and reforms on growing black/white wealth gap
(July
25, 2010) In an address to Members of Congress and participants attending
a Congressional Black Caucus meeting, Robert L. Johnson, founder and
chairman of The RLJ Companies, called for a national discussion about the
growing wealth gap which he referred to as a "wealth gap Tsunami
threatening African American families."
Johnson cited the recent Institute on Assets and Social Policy at Brandeis
University study, among other studies, which conclude "the wealth gap
between white and African American families has more than quadrupled over
the course of a generation...
Story continued...
The 10th
Power of Urban Radio Forum to feature top corporate marketing CEOs
(July 27, 2010) Kizart Media Partners (KMP) and the National Association
of Black Owned Broadcasters (NABOB) will host a forum of CEOs from Fortune
1000 corporations, ad agencies, media buying firms and major media
companies at this year's 10th Annual Power of Urban Radio Forum (PURF) at
the Ritz-Carlton Hotel in Washington, DC , Thursday, September 16, during
the 40th Annual Legislative Conference of the Congressional Black Caucus
Foundation...
Story continued...
Ariel survey: Blacks more optimistic about economy and stocks as best
investment
(July
23, 2010) Despite being hurt by the recession, African-Americans are
considerably more optimistic than Whites, with 75% of Blacks describing
themselves as "hopeful" about the current U.S. economy, according to the
2010 Ariel Black Investor Survey. In comparison, just 41% of Whites
describe themselves as hopeful. Only 46% of Whites feel their personal
financial situation will improve over the next year, contrasted with 68%
of African-Americans...
Story continued...
Clear Channel donates two more stations to MMTC minority ownership
initiative
(July 24, 2010) Clear Channel Radio will donate two additional stations to
the Minority Media and Telecommunications Council (MMTC) through the MMTC-Clear
Channel Ownership Diversity Initiative, an ongoing program to expand
ownership and training opportunities for minorities, women, and other
underserved groups. Also today, Clear Channel and the MMTC announced that
two of four AM stations previously donated to MMTC...
Story continued...
NAMIC calls for nominations for Executive Leadership Development Program
(July 26, 2010) The National Association for Multi-ethnicity in
Communications (NAMIC) is now accepting nominations for its Executive
Leadership Development Program (ELDP), presented in partnership with the
UCLA Anderson Graduate School of Management. Targeting upper middle
managers of color (directors with a minimum of two years at that level and
above), the 2010-2011 cadre will be the program's tenth. The Executive
Leadership Development Program takes place...
Story continued...
Black
Cable TV Ratings for Week of July 12 - 18
TBS' comedies draw the largest black audience of any regular programming
(July 21,
2010) Some programs may be finding it difficult to keep their regular
viewers interested in re-runs, but not TBS. The popularity of Tyler
Perry's "Meet the Browns" rolls on through the dog days of summer, and are
the only regular fare that's attracting nearly two million black viewers.
Other programs that appeal to the younger members of the household are...
Story continued...
Census: Black-owned businesses growing faster than any other group
(July 21, 2010) The number of minority-owned businesses increased by 45.6
percent to 5.8 million between 2002 and 2007, more than twice the national
rate of all U.S. businesses, according to the U.S. Census Bureau. In
addition, the number of black-owned business increased by 60.5 percent
during the same period. The total number of U.S. businesses increased
between 2002 and 2007 by 18.0 percent to 27.1 million.
These new data come from the Preliminary Estimates of Business Ownership
by Gender, Ethnicity, Race and...
Story continued...
FCC
Commissioners urge minority entrepreneurs to focus on new media
By John Eggerton
Broadcasting & Cable
(July 19, 2010) Minority communications entrepreneurs should be
focusing on opportunities in new media, said FCC Commissioners at a D.C.
conference Monday, and those commissioners said they are willing to help.
The other side of that equation is that the opportunities in traditional
media are on the wane, they suggested.
That came at a standing-room only Q&A with a majority of commissioners...
Story continued...
Black TV
Ratings for Week of July 12 - 18
CBS
continues to benefit from popularity of its line-up during re-run season
(July 19,
2010) The summer continues to challenge broadcast TV networks, as new
cable offerings and other leisure activities grab the attention of
viewers. Popular mid-week re-runs still draw black viewers, along with new
episodes of reality and competition programs. But few shows were able to
attract at least a million watchers...
Story continued...
Ebony Magazine, Univ. of Chicago to host live webcast roundtable on
education
(July 20, 2010) On Wednesday, August 11, Ebony Magazine and the University
of Chicago Urban Education Institute will co-host an Education Roundtable
at the University of Chicago's International House, one aspect of the
University of Chicago's commitment to the welfare of the community and to
diversity in business relationships. A panel of the nation's most
distinguished voices on education will discuss the public education crisis
and how...
Story continued...
BET
Networks names Robi Reed VP of Talent and Casting, Original Programming
(July
15, 2010) BET Networks announced that Robi Reed has been named Vice
President of Talent and Casting, Original Programming team. Reed will
report to Loretha Jones, President of Original Programming for BET
Networks, and is based in Los Angeles. In her role, she will oversee
talent and casting for scripted and...
Story continued...
Interactive One, Urban Professionals host Digital Summit in New York July
21
(July 16, 2010) Interactive One, LLC has announced that it has partnered
with the Council of Urban Professionals ("CUP"), a nonprofit that advances
the social, political and economic interests of minorities and women, to
host the inaugural Digital Summit in New York City on Wednesday, July
21st. Additionally, the National Association For Multi-Ethnicity In
Communications (NAMIC) and the ADCOLOR Industry Coalition have joined as
marketing partners to support the Digital Summit. The first comprehensive
conference to...
Story continued...
Black
Cable TV Ratings for Week of July 5 - 11
Lebron James gets 3 million black viewers to watch his 'Decision' on ESPN
(July 13,
2010) Out of the roughly 10 million curious basketball-loving cable
viewers that waited weeks to finally see Lebron James announce he would be
leaving Cleveland for Miami, one-third were black viewers. It's the first
time ESPN claimed the No.1 show in black households that wasn't a live
game.
As if they knew Lebronmania would provide the perfect theme for their new
sports-based shows, VH1 scored a success with...
Story continued...
Walton
Isaacson ad agency receives Silver Telly Award for Lexus campaign
(July 13, 2010) The Walton | Isaacson ad agency was recently selected by
The 31st Annual Telly Awards to receive a 2010 Silver Telly for its Lexus
"Rushers" campaign. This is the second Telly Award the agency has received
the honor.
The Silver Telly is the highest honor, judged by the Silver Telly Council
which is comprised of top industry professionals that are past winners of
a Silver Telly. The Telly Awards receive...
Story continued...
Hispanic
agency Marketvision develops African-American marketing division
From San Antonio Business Journal
(July 31, 2010) Marketvision, a San Antonio multicultural marketing
agency, is expanding into the African American consumer market.
The company has assembled a team of dedicated account executives that will
develop specialized campaigns for national advertising clients. Chereese
Griffin, who has more than 18 years of brand management and packaged goods
experience on both the...
Story continued...
Black
TV Ratings for Week of July 5 - 11
CBS
continues to benefit from popularity of its line-up during re-run season
(July 13,
2010) Even though there has been a significant drop-off in overall
audience for its shows, CBS still attract the most black viewers for its
primetime offerings, even in re-runs. The network took the first three
spots on the Top 25 most popular shows chart for the first full week of
July, and six of the top ten.
CBS was easily the most watched TV network again, with 12.6 million black
viewers watching...
Story continued...
Jesse
Jackson calls on Comcast-NBCU to increase ad spending with black media
Points
to "trade imbalance" with black community
(July
12, 2010) Today, the Rev. Jesse L. Jackson, Sr., president and founder of
the Rainbow PUSH Coalition, called on Comcast and NBC Universal to address
the economic trade imbalance between Black-owned media and advertising
firms which have been ignored in the hearings concerning the proposed
merger of the two media giants.
"The current economic relationship between African-American-owned media
and advertising firms and Comcast/NBCU has not been a part of the
discussions taking place about this merger...
Story continued...
Anne
Sempowski Ward resigns as President, COO of Johnson Publishing
(July
12, 2010) Johnson Publishing Company Chairman & CEO, Linda Johnson Rice,
today announced the resignation of President and COO Anne Sempowski Ward.
"Anne has been a significant asset to our company and led key,
corporate-wide initiatives for EBONY, JET and Fashion Fair," said Johnson
Rice. "During Anne's tenure, we underwent significant restructuring and
reorganization of the company," Johnson Rice added. "Her contributions
have helped to position the company for the future...
Story continued...
McDonald's ties black, Hispanic culture to its marketing efforts
By
Burt Helm
Bloomberg Businessweek
(July 8, 2010) The music industry has long sold black culture to white
Americans. Now McDonald's (MCD) is doing much the same. It's taking cues
from African Americans, Hispanics, and Asians to develop menus and
advertising in the hopes of encouraging middle-class Caucasians to buy
smoothies and snack wraps as avidly as they consume hip-hop and rock 'n'
roll.
"The ethnic consumer tends to set trends," says Neil Golden...
Story continued...
Comcast-NBCU
pledges to add eight black, Hispanic independent networks
By David Goetzl
MediaPost.com
(July 8, 2010) Despite one senator's efforts, Comcast continues to
have no plans to divest its stake in Hulu if a joint venture with NBC
Universal is completed. But looking to appeal to legislators, Comcast
pledged to add eight independent TV networks -- four each controlled by
African-American and Hispanic interests -- to its cable system, while
creating a $20 million fund to assist minority entrepreneurs...
Story continued...
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