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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2017 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.

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TV One says with new branding strategy it wants to 'REPRESENT' the best in entertainment

Kathy Chaney, Chicago-based multimedia journalist, named Managing Editor of Ebony

Raschanda Hall elected President of Black Public Relations Society Chicago Chapter

TV One and CNN to co-host Ohio Democratic Presidential Town Hall Sunday, March 13th

Carol H. Williams agency names Mark Robinson Senior Vice President for NY office

Former PUSH Automotive Project Director, Glenda Gill, named VP of Supplier Success LLC

Jim Colon, Toyota's VP of African American Business Strategy is leaving the company

Political campaigns use black newspaper ads to reach critical African-American voters

FCC approves rule that would open the cable box to competition from independent suppliers

Walton Isaacson execs Vida Cornelious, Kirsten Atkinson and Ayiko Broyard to be honored

Hyundai appoints Erwin Raphael to General Manager of Genesis USA

Opportunity for financial firms grows as study shows blacks increase stock investments

Ford, Tom Joyner Foundation join forces in honoring unsung heroes nationwide

AT&T honors African American trailblazers with 28 Days program during Black History Month

TLF issues tracking survey results of multicultural scholarship recipients in communications

The Grio, Rolling Out form digital ad network offering advertisers key ethnic audiences

MediaVest USA to host Madison Avenue Minority Radio Summit next month

OWN Network signs Rutina Wesley to star in original dramatic series, 'Queen Sugar'

Toyota partners with famed Kinsey Collection for first-time exhibit at HBCU

Report: Reaching unbanked Black, Hispanic Millennials possible with mobile services

LeBron James to produce, star in reality TV series highlighting Cleveland entrepreneurs

UNIFY, a Black-targeted premium online video streaming service set to launch Feb. 1st

Online streaming: The best hope for African-American audiences

Nielsen promotes Angela Talton to position of Chief Diversity Officer

Toyota is top winner at Diversity Volume Awards recognizing ethnic car sales

Nielsen: African-Americans lead Hispanics in social media penetration on PCs, tablets

Urban radio veteran exec, Deon Levingston exits SVP post at Emmis New York

Royal Allen, marketing veteran known for his entrepreneurial zeal, passes at 52

Byron Allen settles discrimination suit against AT&T, gains carriage for seven channels

Bounce TV reports its biggest year of growth yet in 2015 among multiple segments

Click here for more recent news stories and our news archive


Ola Kudu named SVP, Executive Creative Director of Carol H. Williams Advertising

(May 30, 2017) Carol H. Williams Advertising agency has announced that Ola Kudu has been named Senior Vice President, Executive Creative Director reporting to the CEO & CCO, Carol Williams. An award-winning creative veteran, Kudu has over 20 years experience in multicultural space, entertainment & lifestyle marketing, and creative leadership.
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Black Cable & TV Ratings for Week of May 1 - 7
TNT remains most watched cable network, thanks to NBA Playoffs; CBS most-watched TV net title

(May 16, 2017) The NBA Playoffs moved into the second round during the first week of May, and interest in the games among Black viewers boomed. TNT benefited the most with 12.4 million following the basketball games. VH1 claimed 7.6 million viewers for its most popular show, while ESPN attracted seven million to it seven NBA games. The OWN network notched 4.2 million for its Top 25 shows...
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iOne Digital buys Moguldom Media properties, becoming largest Black-targeted digital firm

(May 12, 2017)
iONE Digital, formerly known as Interactive One, announced the acquisition of digital media properties, and from Moguldom Media Group.  Prior to acquisition, these brands made Moguldom the third largest Black digital content provider, behind iONE Digital and BET, respectively...
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Radio One changes name to Urban One to reflect reach across multiple media platforms

(May 12, 2017) Radio One has changed its corporate identity to Urban One. The new moniker, which officially took place on the 18th anniversary of the company's initial public stock offering, is meant to reflect the "rich history as the most trusted source to inform, entertain and inspire the African-American community," according to a statement...
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Linda Johnson Rice takes back control of JPC, denies company has plans to leave Chicago

(May 7, 2017) Following a month of announcements on corporate restructurings, Linda Johnson Rice is back at the helm of three of the best known brands in Black America. Over the weekend, a statement was released by Johnson Publishing Co. citing the departure of Desiree Rogers, who will end her seven-year tenure as CEO on June 2. Her duties will be assumed by the company's chairman, Johnson Rice...
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Desiree Rogers, Johnson Publishing Co. CEO, to leave firm next month

(May 5, 2017) In the latest of a series of announcements, the nation's oldest black-owned magazine publisher, Johnson Publishing Co., announced that its CEO, Desiree Rogers, is exiting the firm effective June 2.
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Essence and Twitter announce collaboration on livestream weekly talk show

(May 4, 2017) Essence Communications, a division of Time Inc., announced today it is partnering with Twitter to livestream "Essence Now," a weekly talk show covering all things entertainment, fashion, news and love and relationships.  The latest collaboration for Time Inc. and Twitter, "Essence Now" will be the first live show on Twitter targeting Black women...
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Black Cable & TV Ratings for Week of April 24-30
NBA Playoffs keep TNT No.1 among cable's Top 25 networks; ABC is most-watched TV net

(May 4, 2017) As the first round ends in the NBA's Playoffs, TNT benefited from the games' growing popularity. The sportscasts drew 11.9 million black viewers during the final week of April. VH1 with 7.9 million was the second most popular, followed by the OWN network's 4.3 million
. However, the weekly race was tighter among broadcast networks...
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Rolling Out forms partnership with Digital Remedy to enhance targeting for marketers

(April 28, 2017) Leading cross-platform media property, Rolling Out today announced a partnership with Digital Remedy to create Rolling Out Extend. The new alliance will give Rolling Out marketing partners additional reach, enhanced targeting and campaign insights...
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Toyota promotes Al Smith to position of Group Vice President, Social Innovation  

(April 10, 2017) Albert (Al) Smith, Jr. has been named group vice president, Social Innovation for Toyota Motor North America (TMNA). He is responsible for Toyota's diversity and inclusion, shared impact, and environmental sustainability functions across North America. "I'm thrilled Al has joined Toyota's Social Innovation team, bringing with him a deep understanding of the principles and behaviors that underlie the Toyota Way, including respect for people," said Chris Reynolds, executive vice president, corporate resources and chief diversity officer...
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New study shows differences between attitudes of Black and other Millennials

(March 21, 2017) A newly released study of Millennials reveals that Black consumers between the age of 18-35 are more optimistic about their futures than Hispanics, Asians and Whites of the same age. Young African-Americans were also far more likely (59%) to say "anyone can achieve their dreams if they try hard enough."
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Pew study: Blacks more likely than whites to take action on digital news stories

(March 2, 2017) According to a study from the Pew Research Center black online news consumers are much more likely than white consumers to follow up on news stories with an action. Black online news consumers took action two-thirds (66%) of the time on average. That is 17 percentage points higher than whites (49%)...

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Traci Otey Blunt named President of RLJ Entertainment's Urban Movie Channel

(February 21, 2017) Robert L. Johnson, Chairman of RLJ Entertainment has announced the appointment of Traci Otey Blunt as President of Urban Movie Channel (UMC).  UMC is the first premium subscription-based streaming service created for African American and urban audiences featuring including feature films, original series, stand-up comedy, documentaries, and other exclusive titles...
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Interactive One appoints Mariella Bobo Executive Director of Style, Special Projects

(February 21, 2017) Interactive One announced the hiring of Marielle Bobo as the new Executive Director of Style and Special Projects. She joins iOne as a key member of the launch team for their groundbreaking lifestyle platform debuting in the Spring. With more than 17 years of experience in fashion and beauty media, Bobo is widely known as a masterful creative director, Prior to joining the organization, Bobo served as the Fashion & Beauty Director at...
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New automotive show targeting African-American interests in cars debuts on SiriusXM today 

(February 2, 2017) After hitting the airwaves in July 2015, with a monthly automotive show, "Auto Trends with" expands to SiriusXM with a weekly 30-minute multicultural show, which premieres during Black History Month. The weekly show kicks into gear on SiriusXM Channel 141 on Friday, February 3 at 12:00 p.m. ET. Encore broadcasts will occur every Sunday and Monday at 8:00 p.m. ET and 1:30 p.m. ET, respectively...
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Oprah Winfrey signs on with '60 Minutes' as a special contributor beginning in fall

(February 1, 2017) Media mogul Oprah Winfrey will become a special contributor to CBS' "60 Minutes" news magazine, executive producer Jeff Fager announced in a statement. Winfrey will make her first appearance on CBS News' legendary Sunday night broadcast this fall. "There is only one Oprah Winfrey," Fager said. "She has...
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Chicago Defender's top executives resign over operating differences with owner
(December 22, 2016) The Chicago Defender, the city's largest African-American newspaper, has lost its two top executives over differences in how the 111-year old publication is being managed and positioned. Publisher Cheryl Mainor and Executive Editor Kai EL' Zabar both tendered their resignations last week to Hiram Jackson, head of Detroit-based Real Times Media, owner of the Defender...
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Radio One obtains approval to invest $40 million in MGM National Harbor resort and casino

(December 20, 2016) Radio One Entertainment Holdings, LLC, a wholly owned subsidiary of Radio One, Inc., received approval from the Maryland State Lottery and Gaming Control Commission to become a Principal Entity of MGM National Harbor, LLC. Radio One has contributed $40 million to become a non-voting economic partner in the complex...

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Comcast accepting proposals for two new African-American-owned independent networks

(December 19, 2016) Comcast Cable has announced it is now accepting proposals for two substantially African American owned, independent networks that it will launch in select Comcast markets by January 2019...
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NNPA News Service establishes partnership with Trice Edney News Wire

(December 19, 2016) The National Newspaper Publishers Association (NNPA), a national trade association of more than 211 Black-owned newspapers, has become the chief subscriber of the six-year-old Trice Edney News Wire in a partnership that aims to strengthen the editorial capabilities of Black newspapers across the country...
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NNPA awarded $1.5 mil from Gates Foundation to promote Every Student Succeeds Act

(December 15, 2016) The National Newspaper Publishers Association (NNPA) announced it has received a $1.5 million grant from the Bill & Melinda Gates Foundation. The funding will support a three-year, multi-media public awareness campaign focused on the unique opportunities and challenges of the recently enacted Every Student Succeeds Act (ESSA)...
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AAF announces Carol H. Williams to be inducted into Advertising Hall of Fame

(December 12, 2016) The American Advertising Federation has announced that Carol H. Williams will be inducted into the Advertising Hall of Fame in a ceremony to take place April 25, 2017 in New York City. Williams will be the very first African-American female advertising executive to be inducted among the nearly 200 honorees in the 67-year history of the HOF...
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MOBE to return with reunion to mark upcoming 2017 conference in Atlanta
The Marketing Opportunities in Business and Entertainment (MOBE) symposium will return as the leading advanced marketing conference and strategic entertainment alliance with a reunion. The event takes place December 8-10, 2016 at the Chicago South Loop Hotel, 11 W. 26th Street. The occasion will include networking, learning and planning for the 2017 Marketing Opportunities symposium in Atlanta, GA. Launched in 1992, Marketing Opportunities in Business and Entertainment earned the reputation as...
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AARP, Ad Council issue new PSAs from Spike DDB targeting African-American caregivers

(November 30, 2016) AARP and the Ad Council announced they are continuing their successful Caregiver Assistance campaign with new PSAs directing African-American caregivers to assistance and resources. The ads were created pro bono by agency Spike DDB. The new series of PSAs are rooted in insights gleaned from qualitative research Spike DDB and the Ad Council conducted with African-American caregivers...

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U.S. Senators join effort for GAO study on Federal ad dollars going to minority-owned media
(November 29, 2016) U.S. Senator Bob Menendez (D-N.J.) was joined by fellow Democratic Senators Chuck Schumer (D-N.Y), Kirsten Gillibrand (D-N.Y.), Mazie Hirono (D-Hawaii), and Cory Booker (D-N.J., pictured) in writing to the Comptroller General of the U.S. Government Accountability (GAO) office requesting the agency to update its 2007 report on federal advertising contracts and subcontracts with minority-owned publications, public relations firms, advertising agencies, and media companies...
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Will African-Americans remain optimistic about 2017 despite Trump election victory?

(November 8, 2016) In an ironic bit of timing, a study by a research firm was released on Election Day -- in which Donald Trump would ultimately become President-elect of the United States -- that showed African-Americans are the most optimistic of consumers looking forward to 2017. The findings were offered in the following release issued by Packaged Facts. Despite the economic and social challenges, African-Americans remain among the most optimistic consumer groups in the American economy. "African-Americans: Demographic and...
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Multicultural millennial study reveals young consumers' attitudes on advertising

(November 7, 2016) In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group. BMG in October conducted an online survey of 400 diverse men and women for its first-ever Multicultural Millennial Study. The in-depth online survey...
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Study: African-Americans redeem coupons at a higher rate than other consumers

(November 3, 2016) A recent study by Valassis, a leader in intelligent media delivery, found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save...
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Federal Reserve of Chicago holds third summit on diversity initiative in financial services firms

(November 1, 2016) A coalition of financial services firms and the Federal Reserve Bank of Chicago held its third annual Summit last week. The initiative called the Financial Services Pipeline (FSP) seeks to increase racial diversity within Chicago's financial sector. "The FSP is working hard to increase and retain the representation of African Americans and Latinos in our industry," said Valerie Van Meter...
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NFL Super Bowl Gospel Celebration marks 70th anniversary season of blacks in pro football

(October 31, 2016) The NFL Super Bowl Gospel Celebration, the only multicultural event sanctioned by the National Football League, will kick-off Super Bowl 51 on Friday, February 3, 2017 with its 18th annual star-studded concert at Lakewood Church in Houston, Texas. The annual event joins together key NFL Players, top Gospel/Contemporary Christian and mainstream GRAMMY Award-winning artists and

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Seven honorees to be recognized at Target Market New's 2016 MAAX Summit, Nov.14th

(October 21, 2016) Target Market News has announced that the 17th Annual Marketing to African Americans with Excellence (MAAX) Summit will take place on Monday, Nov. 14th, 2016 at the Hyatt Magnificent Mile Hotel in downtown Chicago. The theme for this year's gathering is "Change the Conversation," with presentations from Nielsen, IHS Automotive, the U.S. Census Bureau and others. The all-day MAAX Summit is one the industry's largest annual gatherings of African American marketing
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Nielsen's sixth annual African-American consumer report focuses on Millennials

(October 17, 2016) Black Millennials are 11.5 million strong and leading a viral vanguard that is driving African-Americans' innovative use of mobile technology and closing the digital divide. Nielsen highlights this group in a new report called "Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement." With $162 billion in buying power and undisputed cultural influence, Black Millennials are using their power to successfully raise awareness of issues...
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RLJ Entertainment, AMC Networks form strategic partnership for streaming services

(October 17, 2016) RLJ Entertainment, the entertainment content distribution company which owns and operates UMC (Urban Movie Channel), the first urban-focused subscription streaming service, and Acorn TV, the premier streaming service for British mystery and drama, has formed a strategic partnership with AMC Networks. As part of the agreement, AMC Networks has invested $65 million in the form of loans to RLJ Entertainment to refinance the company's...

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Interactive One names John Shelby Vice President of Sales, Midwest-West Region

(October 12, 2016) Interactive One, one of the leading digital destinations for African American audiences, has  announced the hiring of John Shelby as the VP of Sales for the Midwest-West region. He comes to iOne from CBS Interactive, where he worked on and CBSN, the company's 24 hour live streaming product. "We are excited to welcome John to the Interactive One team during...

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Howard University announces School of Communications to be named for Cathy Hughes 

(October 12, 2016) Howard University president, Dr. Wayne A. I. Frederick, recently announced a multi-million dollar gift to its School of Communications from Alfred C. Liggins III, President and CEO of Radio One, Inc. The contribution was made through the Catherine L. Hughes and Alfred C. Liggins III Foundation and establishes that the School will be named in honor of Cathy Hughes, Radio One founder and Chairperson, and former Howard University staff member.  An official ceremony to announce the naming of the "Cathy Hughes School of Communications" will be held on Sunday, October 23...

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William Garth, CEO of Chicago-based Citizen Newspaper Group, dies at the age of 78

(September 26, 2016) Longtime publisher, philanthropist and activist, William "Bill" Garth, Sr., CEO of the Citizen newspaper chain in Chicago, died on Friday, Sept. 23 from complications of  diabetes at RML Specialty Hospital. William Darrell Garth, Jr. said that funeral services and public memorial will be announced soon. "Chicago lost a beacon for our community," said his son, Darrell Garth in a statement. "He was a very savvy newspaperman and...
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Keisha Brown named EVP of Lagrant  and Chair of agency's Health and Wellness Practice

(September 15, 2016) Lagrant Communications (LC), a Los Angeles-based multicultural integrated marketing communications agency, has named Keisha N. Brown executive vice president and chair of its new Health and Wellness Practice. In this position, Brown will drive creative solutions for all of the agency's healthcare clients. LC has more than two decades of healthcare experience working with clients...
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Interactive One names Jamilah Lemieux Vice President of News and Men's Programming

(September 15, 2016) Interactive One announced the hiring of Jamilah Lemieux, as the new Vice President of News and Men's Programming. The former Ebony Senior Editor, both print and digital, is an award-winning writer and popular public speaker on race and culture. Well known for her commanding social media presence, Lemieux is considered a leading millennial intellectual and pop culture critic. Lemieux joins iOne during a time of accelerating growth, as the company expands...
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Comcast and The Africa Channel to expand their partnership with Video On Demand service

(September 13, 2016) The Africa Channel (TAC) announced today it has expanded its partnership with Comcast Cable in Video On Demand (VOD) content targeting multicultural audiences. Comcast is the first provider to launch TAC on VOD. Comcast's current Black Film & TV destination on Xfinity on...
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