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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.


Published daily by Target Market News
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Chicago, IL 60604
Tel. 312-408-1881
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RECENT NEWS STORIES

Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
Story continued...

ASPiRE network announces exit of its first general manager Paul Butler

Black TV Ratings for Week of May 4 - 10 'Scandal,' NBA push ABC to fourth week as No.1 network in black homes

Chicago memorial service announced for veteran media personality Ty Wansley

UPTOWN Magazine to host first annual Uncorked Food & Wine Festival

Fox is dropping 'American Idol,' and goes all in on 'Empire' and the black audience

Black Cable TV Ratings for Week of April 27 - May 3 Despite more NBA games on chart, Top 25 cable audience falls from previous week

National Black MBA Association to hold 45th anniversary gala in Chicago June 12

Nielsen named to Diversity Inc.'s Top 50 firms for diversity for second consecutive year

'Black Girl Magic,' digital program from Essence, among Time Inc.'s video offerings

Veteran film executive, Zola Mashariki expected to join BET Networks as EVP

A new focus for Chicago Defender includes changes in leadership and mission

Black Cable TV Ratings for Week of April 20 - 26 Blacks were 43% or more of the audience for week's first round of NBA Playoffs games

Washington Informer opens branded newsstand at Dulles International Airport

Black TV Ratings for Week of April 20 - 26 ABC beats back strong challenge from CBS to remain No.1 for the week

NBA to play first exhibition game on African continent August 1 in Johannesburg

Bounce's 'Mann & Wife' becomes most-watched original program in network's history

Black Cable TV Ratings for Week of April 13 - 19 OWN network reclaims No.1 spot on Top 25 cable chart with 'If Lovin' You Is Wrong'

Black TV Ratings for Week of April 13 - 19 'Scandal' audience builds to three million as drama heads into season finale

A black academic explains Black Twitter, what it is and what it isn't

NAMIC to honor emerging executives at Next Generation Leaders Awards in Chicago

Black Cable TV Ratings for Week of April 6 - 12 VH1's 'Love & Hip Hop' gets first No.1 spot on Top 25 for its fifth season

Click here for more recent news stories and our news archive

 

THE LATEST NEWS
Univision's purchase of The Root marks firm's second move into African-American media

(May 27, 2015) Last week's announcement by Univision Communications Inc. that it had acquired online destination The Root was the second major foray into African-American media by the company best known for its Hispanic media properties. In December 2012, UCI, which owns 62 television stations...
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Two Tyler Perry dramas returning to OWN for summer season beginning in June

(May 27, 2015) OWN: Oprah Winfrey Network's hit drama "The Haves and the Have Nots," starring John Schneider and Tika Sumpter, returns for its new summer season on Tuesday, June 30 at 9 p.m. ET/PT.  The popular comedy series "Love Thy Neighbor" from Tyler Perry, featuring ornery but loveable Mama Hattie (Patrice Lovely) and her Love Train Diner, returns Friday, June 26 at 9 p.m. ET/PT with two back-to-back episodes...

Read more

Black Cable TV Ratings for Week of May 4 - 10
Second week of NBA semifinals drops more than 16 percent among black viewers

(May 22 , 2015) While its games remained the most popular viewing for black cable TV households, the NBA semifinals saw a drop of 16.7 percent among black viewers from the previous week. With only two slots less on the Top 25 cable chart from last week, the NBA lost nearly three million black viewers...
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ASPiRE network announces exit of its first general manager Paul Butler

(May 16, 2015) Two years after Paul Butler was hired by Earvin "Magic" Johnson as ASPiRE's first general manager, the network has announced that they have parted company. On Friday, May 15, Johnson announced that Butler was leaving Aspire to "spend more time with his family...
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Black TV Ratings for Week of May 4 - 10
'Scandal,' NBA push ABC to fourth week as No.1 network in black homes

(May 16, 2015) ABC was able to hold on to its popularity with black TV viewers, thanks to the march towards the season finale of "Scandal" and the suspense of the NBA Playoffs. Both programs headed the chart of Top 25 shows for the first week of May. ABC was the most watched network with 11.7 million viewers for...
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Chicago memorial service announced for veteran media personality Ty Wansley

(May 12, 2015) Ty Wansley, who for 35 years was a successful broadcaster in Chicago and St. Louis, died on Wednesday, May 6 at Chicago's Northwestern Memorial Hospital from congestive heart failure. He was 63 years old. Wansley was a native of St. Louis, MO where he attended...
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UPTOWN Magazine to host first annual Uncorked Food & Wine Festival

(May 11, 2015) UPTOWN Magazine will host its first annual UPTOWN Uncorked Food and Wine Festival, July 30 - August 2, at Silverado Resort in Napa Valley, CA. The premier destination event will host more than 300 wine connoisseurs for a weekend of grand tastings, private vineyard tours, live music, comedy and more. Sponsored by Diageo Chateau & Estate Wines, Lexus...
Read more

Fox is dropping 'American Idol,' and goes all in on 'Empire' and the black audience

(May 11, 2015) Prior to Monday's upfront presentation of its plans for the coming TV season, the
Fox Television Group announced that it is dropping "American Idol" in 2016 and is moving its newest midseason success, "Empire," to a return in the fall. It will also increase its schedule for the hip-hop drama to...
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Black Cable TV Ratings for Week of April 27 - May 3
Despite more NBA games on chart, Top 25 cable audience falls from previous week

(May 10, 2015) The NBA boosted its dominance over cable TV viewing in black households when compared to the previous week. Basketball-related programming captured 15 slots on the Top 25 chart, with a 20.1 million black viewers. That's up from the 12.4 million and 12 chart positions. Despite that popularity, non-NBA programs claimed the first...
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National Black MBA Association to hold 45th anniversary gala in Chicago June 12

(May 11, 2015) The National Black MBA Association will host its 45th Anniversary Gala Celebration on Friday, June 12, 2015 at the Hyatt Regency Chicago. Retired McDonald's CEO Don Thompson and Amy Hilliard (pictured), president of Fashion Fair Cosmetics will be honored at the Gala. During the 45th Anniversary Gala Celebration, the NBMBAA will...

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Black TV Ratings for Week of April 27 - May 3
ABC marks its third consecutive week as No.1 network in black households

(May 6, 2015) Since March Madness ended, taking with it CBS' lead on the Top 25 TV shows in black households, ABC has reigned at the top of the chart. Even though "Scandal" wasn't on the lineup for the last week of May, As ABC's "Grey's Anatomy" moves towards its season finale, its percent of households grows. With no episode of "Scandal" airing...
Read more

Nielsen named to Diversity Inc.'s Top 50 firms for diversity for second consecutive year

(May 6, 2015) Nielsen has been named to DiversityInc.'s 2015 Top 50 Companies for Diversity ranking for the second consecutive year. Advancing eight spots from 2014, Nielsen was ranked number 42 this year. "Inclusion is a cornerstone of Nielsen's success around the world," said Mitch Barns, Chief Executive Officer, Nielsen...
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'Black Girl Magic,' a digital program from Essence, among Time Inc.'s new video offerings

(May 1, 2015) Time Inc. unveiled a number of new digital video programs during its NewFronts showcase last week. One of the new offerings, "Black Girl Magic," is a docu-series from Essence that highlights the lives of six teenage girls from diverse backgrounds. Directed by emerging African-American...
Read more

Veteran film executive, Zola Mashariki expected to join BET Networks as EVP

(May 1, 2015) Zola Mashariki, an executive at Fox Searchlight, has reportedly been chosen by BET Networks to be its Executive Vice President of original programming. She will be based in Los Angeles and fills the opening created when Loretha Jones departed the network last September...
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A new focus for Chicago Defender includes changes in leadership and mission

(May 3, 2015) The Chicago Defender, the nation's oldest African-American owned newspaper, is marking its 110th anniversary by pumping new blood into fulfilling its mission. With a new executive team, the iconic paper is considering a number new avenues, according to a New York Times story, including the possibility of making the weekly free.
Read more

Black Cable TV Ratings for Week of April 20 - 26
Blacks were 43% or more of the audience for week's first round of NBA Playoffs games 

(April 29, 2015) It's during the NBA Playoffs that the value of Black viewers to the success becomes clear. Black fans of the games were 48.5 percent of all of the viewers for all the first round games that aired on cable last week. Their presence ranged from 57 percent of the lowest rated match-up (Memphis vs. Portland on April 25th) to 43 percent of the most watched game (Golden State vs. New Orleans on April 20th). Black viewers were 48.5 percent of all the NBA games that made the..
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Washington Informer newspaper opens branded newsstand at Dulles Airport

(April 26, 2015) The Washington Informer, the District of Columbia-area newspaper, has added another benchmark as it celebrates its fiftieth anniversary. Travelers are already familiar with airport newsstands bearing the names of such media companies as CNN, MSNBC and the New York Times. The Washington Informer became only the...
Read more
 

 

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