THE LATEST NEWS
Black TV Ratings for Week of Nov. 25 - Dec. 1
Millions watch football on Thanksgiving as part of a classic American
(December 5, 2013) With Thanksgiving football being a long-standing
tradition, the NFL had no problem capturing the title of most watched TV
program in black households for the week. The Oakland Riders-Dallas
Cowboys game attracted 11 percent of black homes and 2.8 million black
viewers. The most-watched show in white homes was the day's other NFL
match-up, the Steelers against the Ravens...
Bounce TV announces addition of new markets, renewals with Gannett,
(December 6, 2013) Bounce TV, the nation's only broadcast television
network targeting African Americans, unveiled another round of network
renewals by current affiliates and launches by new ones in announcements
made by Bounce TV Executive Vice President of Distribution Jeffrey Wolf...
launches new venture group with purchase of Hype Hair
2, 2013) Len Burnett and Brett Wright of Uptown Ventures Group, the parent
company of Uptown Magazine, have announced the formation of U Brands
and the acquisition of Hype Hair Magazine, the leading consumer magazine
and brand for African American women's hair care. U Brands is a multimedia
company with a focus on acquiring...
named by FCC Commissioner Clyburn to Chief of Staff position
27, 2013) FCC Commissioner Mignon L. Clyburn has announced the
appointment of Adonis Hoffman as Chief of Staff and Senior Legal Advisor
"Adonis brings years of government, private sector and academic
experience to our team. We hope to draw on his skills, relationships and
insights as we move into a new and exciting chapter at the Commission...
legendary veteran of urban radio, passes at the age of 75
30, 2013) Jerry Boulding, whose decades-long career in the broadcasting
and music industries earned him a reputation as a highly regarded
professional, died at his Los Angeles home on Thanksgiving evening,
November 28th following a short term illness. He was 75 years old...
Newest research studies on
black consumers featured at Nov. 22 MAAX Summit
Market News announced the recipients of the 2013 Marketing to African
Americans with Excellence [MAAX] Awards. The annual awards presentation
recognizes the contributions, innovations and exceptional performance of
African American professionals in the fields of marketing, advertising,
media, public relations and consumer research. "With the African-American
consumer market representing more than one trillion dollars annually in
economic impact, these seven honorees...
new research unit releases research on female grocery shoppers
(November 13, 2013) Behavioral Science Lab (BSL), a strategic partnership
between Sanders\Wingo and Somerset Consulting Group, has announced the
findings of its landmark Female Grocery Shopper Study. This report
identifies how 10 specific purchase "influencers" drive shoppers' purchase
decisions of where and what to buy. Four different key sales messages,
developed to appeal to a specific Primary Influencer segment, were tested
and shown to be...
New Essence study provides insights on portrayals of black women in media
(November 12, 2013) From primetime television to cable news,
African-American women consume more media than any other comparison
groups, and there is more mass and targeted content featuring
African-American women than ever before. This year, ESSENCE commissioned
New York-based research firm Added Value Cheskin to bring more attention
and definition to these findings with the proprietary study, Understanding
Images of African-American Women in Society...
Study: African Americans are heavy users of online and social media for
(November 10, 2013) African Americans are more likely than the public at
large to use the Internet to look for a job, and particularly when it
comes to using mobile devices and social media for that purpose, according
to research unveiled today by the Joint Center for Political and Economic
Studies. The report from the Joint Center, "Broadband and Jobs: African
Black Cable TV Ratings for Week Oct. 28 – Nov. 3
Basketball is No.1
cable show, but VH1 holds on to week's top cable network
(November 8, 2013) TNT's presentation of the NBA -- with the most popular
pre-game show on the air -- reclaimed the No.1 cable show spot. But most
watched cable network for the end of October was VH1. Its lineup of shows,
including the new Black Ink Crew, all placed in the top 10 and had two
million black viewers. VH1 had 8.6 million viewers for its four shows on
the Top 25, making it the most...
Uptown magazine launches digital channel with Marriott as presenting
6, 2013) UPTOWN Magazine, the only luxury lifestyle magazine for the
affluent African American consumer, today announced it has launched
"Uptown Unplugged," a digital channel featuring original content. As a
part of this new venture with Uptown Media Ventures, Marriott
Black TV Ratings for Week of Oct. 28 - Nov. 3
'Scandal' remains the most-watched TV show in black households for third
(November 7, 2013) The exploits of Olivia Pope have built a franchise
among TV audiences not seen since The Cosby Show. Black viewers represent
37 percent of the total Thursday night audience for "Scandal," the highest
black percentage of any TV network program. Ratings-wise, the ABC hit
drama is as popular among all 18-49-year-olds as ABC's...
'Buying Power of Black America' probes spending shifts caused by tight
Report breaks down billions spent by Black consumers
According to the data found in a new report,
The Buying Power of
Black America, now may be the most opportune time ever for businesses
to develop a strategy for increasing their share of the Black consumer
market. With the nation slowly recovering from recession, Black consumers
represent the margin of profitability in most consumer product categories.
"What the recession did to Black America's buying habits is to give them
a reason to re-evaluate...
Coke's Lori Billingsley, Black PR Society's Atlanta chapter honored at
31, 2013) The National Black Public Relations Society named its Atlanta
contingent "Chapter of the Year" at the recent NBPRS Conference & Career
Fair. Lori George Billingsley (left), vice president of community for
Coca-Cola Refreshments, and W. Imara Canady, area development director for
the United Negro College Fund, were both awarded the Pat Tobin Mover &
Shaker Award. The late Don Perry...
Toyota's Green Initiative to deliver Prius hybrid vehicles to 22 HBCUs
31, 2013) Twenty-two select Central Intercollegiate Athletic Association (CIAA)
and Southwestern Athletic Conference (SWAC) schools will continue their
commitment to sustainability with a one-year lease of a Toyota Prius
liftback or Prius Plug-in vehicle. Each school will receive a vehicle in
conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an
environmental stewardship program designed to empower the African American
York Attorney General wants meetings with Macy's, Barneys on profiling
(October 30, 2013) Civil rights activist Al Sharpton met with the CEO of
Barneys New York on Tuesday to discuss allegations of racial profiling at
the high-end retailer, while the New York state attorney general's office
demanded its own meeting with Barneys and also Macy's. Two black customers
accused Barneys of discrimination last week after they said they had
lawfully purchased items but were detained by police on suspicion of
credit card fraud...