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The Target Market News Bulletin is published daily and with breaking news updates by Target Market News. Copyright  2014 by Target Market News. All rights reserved. The contents of this newsletter may not be reproduced without prior written permission. All references to original material in this newsletter must include an attribution to Target Market News.


Published daily by Target Market News
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Tel. 312-408-1881
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RECENT NEWS STORIES

Nielsen, ESSENCE partner for expanded 2014 African American Consumer report

Nielsen, a leading global provider of information and insights; with ESSENCE, the number one media company dedicated to African-American women, has jointly released "Powerful. Growing. Influential. The African-American Consumer 2014 Report," This is the fourth report examining Black consumers issued by Nielsen, surveying more than 10,000...
Story continued...

SiriusXM launches 'African Ancestry Radio' in observance of Black History Month

Bounce TV starts year with double-digit viewership gains for January

AARP, TV One launch 'The New 50,' a branding initiative aimed at Black consumers

CEO Don Thompson, marketing director Rob Jackson exit McDonald's

Black TV Ratings for Week of January 12 - 18 Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the Top 25

'The Nightly Show with Larry Wilmore' has solid debut on Comedy Central

Black business leaders expand campaign of free tickets for students to see 'Selma'

Black Cable TV Ratings for Week of January 5 - 11 OWN's 'Have, Have Nots' wins tight race for week's most watched cable show

Black TV Ratings for Week of January 5 - 11 Record-breaking debut for 'Empire' pushes Fox to No. 2 network in black homes

Sister 2 Sister magazine ceases printing, will focus on development of Website

Leslie Wingo elevated to President and CEO of Sanders\Wingo advertising agency

PepsiCo furthers commitment to Marcus Graham Project as sponsor of boot camp

Walton Isaacson named by Macy's as ad agency for its multicultural marketing

Rev. Jesse Jackson releases remarks made before Microsoft shareholders meeting

Black TV Ratings for Week of November 3 - 9 Gap between blacks watching 'Scandal' and Sunday Night Football got bigger

Bounce TV debuts third season of its stand-up comedy series 'Off The Chain' tonight

Black Enterprise assigns new roles to senior executives Dingle and Edmond

The 15th annual MAAX Summit to unveil five new African-American research studies

PBS names former BET exec Marie Nelson Vice President, News & Public Affairs

Washington Informer marks its 50th anniversary with video series, '50 Influencers'

BET founder Bob Johnson returns to media business with Urban Movie Channel


Click here for more recent news stories and our news archive

 

THE LATEST NEWS
Black TV Ratings for Week of February 16 - 22
Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's top network

(February 25, 2015) Fox's "Empire" continued its unprecedented ascent, reaching 8.7 million black viewers and more than 13 million overall. That makes six consecutive weeks of growth for the Wednesday night hip-hop drama. The week's other big broadcasts events, ABC's "Oscars" and CBS' "Stevie Wonder Grammy...
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Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56
 
(February 25, 2015) Dori J. Maynard, president of the Robert C. Maynard Institute for Journalism Education and longtime champion of diversity in journalism and civic life, died Tuesday, Feb. 24, at her West Oakland home. She was 56. Bob Butler, president of the National Association of Black Journalists, said "You can hardly put into words how important the work Dori and the Maynard Institute did...
Story continued...

Interactive One launches HB Studios to create original programming for online channel

(February 25, 2015) Interactive One, the leadling online platform for the African American community, announced today the launch of HelloBeautful Studios. This move marks a major expansion of iOne's Women channel, which includes HelloBeautiful.com. The new digital video studio will be based in Los Angeles, with a new production space dedicated to creating compelling original series for Black females. This new space will...

Story continued

Award-winning creative director puts different spin on young black men as 'statistics'

(February 24, 2015) Twenty Medford, MA High School students and the NAACP Mystic Valley Branch are the collective face of a powerful message in a 30-second PSA going viral on the Internet, entitled "Statistic." The black & white commercial is designed to increase self-confidence in young African-American men while dispelling some preconceived opinions that exist in the general public. The statistics presented in the PSA track positive numbers related to...

Story continued...

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

(February 20, 2015) Mitzi Miller, editor-in-chief of Ebony Magazine, has announced that she will step down from her current role to pursue new ventures that include creating stories for television and film. This announcement comes on the heels of the success of With This Ring, the Lifetime movie starring Regina Hall, Jill Scott and Eve, based on the 2006 bestselling book The Vow which Miller co-authored.
Story continued...

Black TV Ratings for Week of February 9 - 15
Audience for Fox's 'Empire' now bigger than 'Scandal' and 'Murder' combined

(February 10, 2015) Popularity for Fox's "Empire" seems unstoppable, as the music industry drama passed the eight million mark for total number of black viewers. That more than ABC's hit "Scandal" and How To Get Away With Murder" combined. However, with little other programming that can match the appeal of its mega-hit, the Fox network has yet to find other shows to benefit from Empire's lead...
Story continued...

Carol H. Williams agency unveils campaign for ComEd effort on STEM awareness

(February 20, 2015) ComEd is partnering with The Remix Project Chicago to launch its "Power of Possibilities" campaign. This campaign will help Chicago-area youth discover how science, technology, engineering and math (STEM) can unlock the possibilities...

Story continued...

Cafe Mocha airs 'Celebrate Her' radio vignettes for Black History Month

(February 20, 2015) The Cafe Mocha radio show celebrates Black History Month with an innovative series honoring women entitled #CelebrateHer. The radio vignettes recognize African American women from the Civil Rights movement to today's female trailblazers who are making a difference
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Ad industry veteran, co-founder of Lockhart & Pettus agency, passes at age 81

(February 18, 2015) Keith Lockhart, who co-founded the pioneering New York-based advertising agency, Lockhart & Pettus, died on February 6 at Pen Bay Medical Center in Rockport, Maine following a lengthy battle against cancer. He was 81 years old. Keith had a long and successful career in advertising. His first assignment...
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Al Anderson, an African-American marketing pioneer, dies at the age of 72

(February 18, 2015) One of the long time veterans of African-American marketing, Al Anderson, died on Wednesday, February 18 in Atlanta, Ga. following an accident in his home. Anderson, the founder and chairman of Anderson Communications, Inc., was 72 years old. Anderson Communications was founded in 1971, making it the second oldest African-American owned marketing and advertising firm in the country...
Story continued...


Black Cable TV Ratings for Week of February 2 - 8
For third week, OWN's 'Haves and the Have Nots' is No.1 cable show in black homes

(February 12, 2015) Tyler Perry's "Haves and the Have Not's" was the most watched cable show in Black households for the third consecutive week. The original drama maintained its lead over BET's "Being Mary Jane" with 2.6 million viewers. Riding the popularity of its "Haves/Have Nots," OWN also took...
Story continued...

Lexus rolls out new GS F model at Chicago Auto Show with an eye towards black car buyers

(February 12, 2015) Lexus is showcasing its new GS F sedan as it makes its debut appearance at the Chicago Auto Show with a program of special interest to African American auto consumers. The GS F is the newest addition to the Lexus' brand's "F" lineage...
Story continued...

Burrell Communications launches a social initiative, 'Black Is Human,' with video series

(February 12, 2015) Burrell Communications Group has launched its newest social initiative, Black is Human. This effort provides a glimpse of the African American experience through stories often unheard. Black is Human takes an honest look at our community, celebrates its spirit and illuminates a truer picture. The first of a series of videos from Black is Human is titled "Our Black Boys...

Story continued...

Black TV Ratings for Week of February 2 - 8
Fox's 'Empire' audience continues to climb after four consecutive weeks

(February 10, 2015) Fox's unprecedented hit drama, "Empire" has set a record among television debuts with four straight weeks of audience growth. Of the 11.4 million of overall viewers, its core viewership of fans is 67 percent Black -- the highest ever recorded for any prime time series. Move over Olivia and Annalise...
Story continued...

UWG agency announces executive appointments for Greg Edwards, Matilda Ivey

(February 9, 2015) UWG kicked off the year with two new executive appointments and a new head of Digital Strategy. Greg Edwards (left) will be the new SVP/Director of Client Services and Managing Director of the Dearborn office. Matilda Ivey rejoins the agency as Vice President and Director of Client Services and New Business, and Melissa Davis is the new VP/Director of Digital Strategy...
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Oprah Winfrey and Ava DuVernay creating original drama series for OWN Network

(February 6, 2015) After working together on the acclaimed Oscar-nominated film, "Selma," Oprah Winfrey and award-winning filmmaker Ava DuVernay have joined together to create a new original drama series for OWN: Oprah Winfrey Network. Inspired by the acclaimed novel "Queen Sugar," DuVernay is set to write, direct and executive produce the project, marking her first television drama series. Winfrey will executive produce and appear in multiple episodes in...
Story continued...

SiriusXM launches 'African Ancestry Radio' in observance of Black History Month

(February 6, 2015) SiriusXM today announced the launch of "African Ancestry Radio," a three-week series of live, call-in shows during which the hosts help listeners and celebrities of African descent in their quest to reconnect with their heritage. Hosted by Gina Paige, co-founder of African Ancestry, and award-winning producer Shirley Neal, "African Ancestry Radio" launched live on Sunday, February 8...

Story continued...

Bounce TV starts year with double-digit viewership gains for January

(February 6, 2015) Bounce TV roared into the New Year as the nation's first-ever and rapidly-expanding broadcast television network for African Americans delivered its most-watched month in network history for January 2015. For the month, Primetime viewership for Bounce TV grew significantly in Households and targeted sales demos with increases of +17% among...

Story continued...

AARP, TV One launch 'The New 50,' a branding initiative aimed at Black consumers

(January 29, 2015) Looking to shift its brand identity among African Americans, AARP is joining TV One and One Solution (part of the Radio One family of media companies) for The New 50, a content platform profiling well-known and successful African Americans that have found unparalleled success in their second act of life...
Story continued...

CEO Don Thompson, marketing director Rob Jackson exit McDonald's

(January 29, 2015) In announcing his retirement as President and Chief Executive Officer of McDonald's Corporation, Don Thompson (left) said in a statement that "there is a time and season for everything." The Board of Directors of the restaurant giant apparently agreed, as a wave of restructuring was also instituted with layoffs taking place in its African American Marketing unit...

Story continued...

Black TV Ratings for Week of January 12 - 18
Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the Top 25

(January 22, 2015) In its second week as the newest entry on the Fox network, "Empire" attracted an even larger audience than in its debut week. The Wednesday prime time drama had a 13 percent increase among all Black viewers, for a total of 6.3 million. Black viewers were 61 percent of the total...
Story continued...

'The Nightly Show with Larry Wilmore' has solid debut on Comedy Central

(January 21, 2015) In his debut on Monday, Jan. 19th as the only African-American hosting a late-night TV show, Larry Wilmore attracted a very respectable 963,000 viewers, according to Nielsen. That means that the new entry on the Comedy Central cable channel was able to hold to 79 percent of the 1.2 million viewers that watched hit lead-in show, "The Daily Show with Jon Stewart...
Story continued...

Black business leaders expand campaign of free tickets for students to see 'Selma'

(January 19, 2015) An additional 12 locations have joined the growing movement led by African-American business leaders to raise funds for students across the country to see the Academy Award-nominated film "SELMA" for free, expanding the first-of-its-kind campaign to 25 locations nationwide...
Story continued...


Black Cable TV Ratings for Week of January 5 - 11
OWN's 'Have, Have Nots' wins tight race for week's most watched cable show

(January 15, 2015) Tyler Perry's "Have and the Have Not's" took the OWN network to a solid win with Black cable viewers. For the first week of the New Year, the show took No.1 on the Top 25 with 2.8 total black viewers. OWN notched four entries on the week's Top 25 and earned the distinction of most watched cable network in...
Story continued...

Black TV Ratings for Week of January 5 - 11
Record-breaking debut for 'Empire' pushes Fox to No. 2 network in black homes

(January 15, 2015) The much-anticipated premiere of the Fox network's newest series, "Empire," delivered record-setting audience numbers. The Wednesday night hip-hop drama attracted a total viewership of 9.9 million, 57 percent (or 5.6 million) of which were Black. That makes "Empire" the highest-rated series debut for a network since...
Story continued...

 

 














 

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